The Behavioural Crisis Driving Ecological Overshoot

The Behavioural Crisis Driving Ecological Overshoot

Abstract
Previously, anthropogenic ecological overshoot has been identified as a fundamental cause of the myriad symptoms we see around the globe today from biodiversity loss and ocean acidification to the disturbing rise in novel entities and climate change. In the present paper, we have examined this more deeply, and explore the behavioural drivers of overshoot, providing evidence that overshoot is itself a symptom of a deeper, more subversive modern crisis of human behaviour. We work to name and frame this crisis as ‘the Human Behavioural Crisis’ and propose the crisis be recognised globally as a critical intervention point for tackling ecological overshoot. We demonstrate how current interventions are largely physical, resource intensive, slow-moving and focused on addressing the symptoms of ecological overshoot (such as climate change) rather than the distal cause (maladaptive behaviours). We argue that even in the best-case scenarios, symptom-level interventions are unlikely to avoid catastrophe or achieve more than ephemeral progress. We explore three drivers of the behavioural crisis in depth: economic growth; marketing; and pronatalism. These three drivers directly impact the three ‘levers’ of overshoot: consumption, waste and population. We demonstrate how the maladaptive behaviours of overshoot stemming from these three drivers have been catalysed and perpetuated by the intentional exploitation of previously adaptive human impulses. In the final sections of this paper, we propose an interdisciplinary emergency response to the behavioural crisis by, amongst other things, the shifting of social norms relating to reproduction, consumption and waste. We seek to highlight a critical disconnect that is an ongoing societal gulf in communication between those that know such as scientists working within limits to growth, and those members of the citizenry, largely influenced by social scientists and industry, that must act.
For Will Steffen (1947–2023), one of the kindest advocates for our planet in a time of crisis.
‘The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of’. – Edward Bernays, Propaganda, 1928
‘A species causing the extinction of 150 species per day doesn’t need more energy to do more of what it does’. – Hart Hagan, Environmental journalist

Introduction

   Modern humans and millions of other species face an unprecedented number of existential threats due to anthropogenic impacts exceeding our planet’s boundaries. We are in dangerous territory with instability in the known realms of biosphere integrity, land system change and novel entities such as plastics and synthetic toxins, climate change, freshwater change and biogeochemical flows.
   Considering the dynamic, closed and interconnected nature of Earth’s systems together, these threats pose an increasingly catastrophic risk to all complex life on Earth. Many scientists privately believe it to be already too late to avoid the tipping points that will trigger devastating and irreversible feedback loops.
   It is increasingly acknowledged that all of these threats are symptoms of anthropogenic ecological overshoot. Overshoot is defined as the human consumption of natural resources at rates faster than they can be replenished, and entropic waste production in excess of the Earth’s assimilative and processing capacity.
   In this paper, we explore the behavioural drivers of overshoot, providing evidence that overshoot is itself a symptom of a deeper, more subversive modern crisis of human behaviour. We work to name and frame this crisis as ‘the Human Behavioural Crisis’ and propose the crisis be recognised globally as a critical intervention point for tackling ecological overshoot. We demonstrate how current interventions are largely physical, resource intensive, slow-moving and focused on addressing the symptoms of ecological overshoot (such as climate change) rather than the distal cause (maladaptive behaviours). We argue that even in the best-case scenarios, symptom-level interventions are unlikely to avoid catastrophe or achieve more than ephemeral progress.
   In the final sections of this paper, we propose an interdisciplinary emergency response to the behavioural crisis by, amongst other things, the shifting of social norms relating to reproduction, consumption and waste. We seek to highlight a critical disconnect that is an ongoing societal gulf in communication between those that know such as scientists working within limits to growth, and those members of the citizenry, largely influenced by social scientists and industry, that must act.
   Scientists working in limits to growth must join forces with social scientists not only in academia but critically with the non-academic practitioners of applied social and behavioural science. Not only are such practitioners demonstrated masters in the theory of driving behaviour change but crucially also masters of the practical implementation of that theory in the real world.
   Lastly, we will provide a possible frame through which to view our species’ ability to consciously drive large-scale behavioural change as an opportunity unavailable to most other species. An implementation of such a framework limiting widespread maladaptive behavioural manipulation may ensure human appetites remain within planetary boundaries, and be key in unlocking a truly prosperous and sustainable future for H. sapiens on Earth.
   This paper is not intended to be an exhaustive roadmap to address the behavioural crisis, instead it should be taken as a call to action for interdisciplinary collaboration to achieve just that.

Scope

   In this paper, aside from reproductive behaviours which we mention below, our focus is largely confined to socially constructed attitudes, values and behaviours that encourage unnecessary personal consumption, and which have led the world into a state of overshoot.
   This focus is critical because, to date, a mere quarter of humanity – the wealthy quarter – is responsible for 74% of excess energy and material use. This, when taken alone, is sufficient to propel the human enterprise into overshoot.
   Meanwhile, the quarter of the global population who live below the USD $3.65 poverty line, and the almost half, 47%, who live below the USD $6.85 poverty line9 aspire to achieve equivalent high-end lifestyles, encouraged, in part, by the constant barrage of advertising. To achieve this would certainly increase greenhouse gas emissions, deplete many essential renewable resources from fish-stocks to arable soils and strain global life-support to breaking point, including the risk of triggering runaway hothouse Earth conditions.
   We acknowledge that there are many other relevant behaviours and considerations, including genetic pre-dispositions to consume, the role of temporal, spatial and social discounting, socio-political factors (e.g. status hierarchies) and even addiction to conspicuous consumption.
   Repeated rewarding experiences help shape the synaptic circuits of the developing brain, predisposing the individual to seek out similar experiences that reinforce the already preformed circuits and to deny or reject contrary inclinations or information.11
   We also acknowledge that part of our focus, on media and marketing manipulation, is just one example of how intentional behavioural manipulation undermines planetary and social health. There certainly are other examples – such as how firms and governments limit more sustainable options either by design or consequence. In essence, power dynamics in society underlie the manipulation of needs, wants and desires. This is crucial for understanding how our human predisposition for potentially maladaptive behaviours has been twisted to become actually maladaptive. While we humans are fully capable of regulating ourselves, power dynamics in societies often overcome this. Better understanding this within different societies, and how it perpetuates our ‘polycrises’, will help us move into a wiser and more sustainable civilisation.
   In regards to reproductive behaviours, population growth plays, and will continue to play, a significant role in ecological overshoot. Across the globe, the middle class is the fastest-growing segment of the population, projected to grow another billion to reach 5 billion by 2030. Over the coming decades, the majority of projected population growth will be concentrated in the developing world, where the average standard of living must be raised through increases in per-capita consumption. As a result, however, their ecological footprints are likely to increase towards those of the Global North.
   Proponents of ‘green growth’ may argue that there is a way to avoid this, however, ‘the burden of proof rests on decoupling advocates’.
   To avoid ecological breakdown ‘incrementalist propositions along the lines of green growth and green consumerism are inadequate. The ideals of sufficiency, material thresholds and economic equality that underpin the current modelling are incompatible with the economic norms of the present, where unemployment and vast inequalities are systematic requirements, waste is often considered economically efficient (due to brand-protection, planned obsolescence, etc.) and the indefinite pursuit of economic growth is necessary for political and economic stability’.
   Even the relatively conservative IPCC views population growth as a significant factor in climate change (a single symptom of ecological overshoot). Additionally, a recent paper found that population growth has cancelled out most climate gains from renewables and efficiency from the last three decades. For these reasons and more, we have not gone into detail on certain aspects of population dynamics. Instead, we have rooted this paper in ecological economics where population – at any level – plays an important role.
   We call for additional research to develop a full understanding of the many dimensions of the behavioural crisis and how we can best address it.

Previous scientists’ warnings

   The initial ‘World Scientists’ Warning to Humanity’ was published in 1992, starkly emphasising the collision between human demands and the regenerative capacity of the biosphere. It was followed by a further report, ‘World Scientists’ Warning to Humanity: A Second Notice’ which confirmed that the intervening 25 years had merely accelerated environmental destruction driven by a global population increasing by more than 40% – some 2 billion humans. The ‘World Scientists’ Warning of a Climate Emergency’ report, so far endorsed by 14,859 scientists from 158 countries, proposed a range of measures for restoring and protecting natural ecosystems, conserving energy, reducing pollutants, reducing food waste, adopting more plant-based diets, stabilising population and reforming the global economy.
   Subsequent warnings from the scientific community have added to the evidence of overshoot including insect extinctions, the impact of climate change on microorganisms, the freshwater biodiversity crisis, endangered food webs, invasive alien species, the degradation of large lakes, the illegal/unsustainable wildlife trade, the role of affluence, tree extinctions, an imperilled ocean, and population growth as a specific driver. These papers are gathered on the Alliance of World Scientists website.
   Despite so many warnings, there has been a marked lack of action, driving several of us to co-author a ‘World Scientists’ Warnings into Action, Local to Global’ paper, so far endorsed by over 3,000 scientists from more than 110 nations, to set out a framework for concrete action to curb our hyper-consumption of resources. This paper focused on the same six key issues (energy, pollutants, nature, food systems, population and the economy, plus governance and leadership), and on three timelines to 2026, 2030 and 2050. None of the key issues identified by the authors are isolated problems; they are all symptoms of human ecological overshoot.
   In the present paper, we contend that an underlying behavioural crisis lies at the root of ‘overshoot’ and probe the implications for humanity if we are to retain a habitable planet and civilisation. While human behaviours were implicit in the various world scientists’ warnings, we believe they need explicit attention and concerted emergency action in order to avoid a ghastly future.

Human behaviour drives overshoot

   The main drivers of anthropogenic ecological overshoot are human behaviours and cultures relating to consumption and population dynamics. These two factors are mathematically, though certainly not linearly, related. Like other species, H. sapiens is capable of exponential population growth (positive feedback) but until recently, major expansions of the human enterprise, including increases in consumption and waste, were held in check by negative feedback – e.g. resource shortages, competition and disease – which naturally curbed continued population growth.
   H. sapiens took around 250,000 years to reach a global population of 1 billion in 1820, and just over 200 years to go from 1 billion to 8 billion. This was largely made possible by our species’ access to cheap, easy, exosomatic energy, mainly fossil fuels. Fossil fuels enabled us to reduce negative feedback (e.g. food shortages) and thus delay and evade the consequences of surpassing natural limits. In that same 200 year period, fossil energy (FF) use increased 1300-fold, fueling a 100-fold increase in real gross world product, i.e. consumption, and the human enterprise is still expanding exponentially. We are arguably in the late boom phase of a one-off boom-bust cycle that is driving us rapidly beyond the safe harbour of planetary boundaries towards chaotic collapse and worse.
Figure 1. Ecological overshoot in number of Earths required. Data from Global Footprint Network – June 2023.
   In this paper, we use the term ‘behavioural crisis’ specifically to mean the consequences of the innate suite of human behaviours that were once adaptive in early hominid evolution, but have now been exploited to serve the global industrial economy. This exploitation has accumulated financial capital – sometimes to absurd levels – for investors and shareholders, and generated manufactured capital (‘human-made mass’) that now exceeds the biomass of all living things on Earth. Significantly manipulated by the marketing industry, which several of us represent, these behaviours have now brought humanity to the point where their sheer scale – through our numbers, appetites and technologies – is driving ecological overshoot and threatening the fabric of complex life on earth.

   These behaviours are related to our previously highly adaptive, but now self-defeating, impulses to:

• seek pleasure and avoid pain;
• acquire, amass and defend resources from competitors;
• display dominance, status or sex appeal through size, beauty, physicality, aggression and/or ornamentation;
• procrastinate rather than act whenever action does not have an immediate survival benefit particularly for ourselves, close relatives and our home territories (humans are innate temporal, social and spatial discounters).

 

Many of our continuing environmental and societal challenges arise from these hijacked impulses. In a global economy that strives to create and meet burgeoning demand, rather than fairly and judiciously apportioning supply, these behaviours are collectively highly maladaptive, even suicidal for humanity.

Drivers of overshoot behaviour

   The evolutionary drive to acquire resources is by no means exclusive to the human animal. In H. sapiens however, the behaviours of overshoot are now actively promoted and exacerbated by social, economic and political norms largely through the intentional, almost completely unimpeded exploitation of human psychological predispositions and biases. Here, we explore what we consider to be three critical drivers in the creation and continuation of the human behavioural crisis.

Economic growth

   Economists define the ‘economy’ as all those organised activities and behaviours associated with the production, allocation, exchange and consumption of the valuable (scarce) goods and services required to meet the needs and wants of the participating population. But this is a simplistic, limited definition. An ecologist might describe the economy as that set of behaviours and activities by which humans interact with their biophysical environment (the ecosphere) to acquire the material resources required for life, and to dispose of the waste materials that result from both our biological and industrial metabolisms. Economic accounts should therefore record all the energy and material ‘throughput’ from the natural world through the human subsystem and back into nature; they should even account for those produced goods that do not enter formal markets, as these add to gross material consumption. In other words, human economic behaviour helps define the human ecological niche, the role H. sapiensplays in interacting with, and altering the structure, function and species composition of, the ecosystems of which we are a part. From this perspective, economics really should be human ecology. But it is not.
   Today’s dominant neoliberal economics conceives of the economy as a self-generating ‘circular-flow of exchange (monetary) value’ that operates separately from, and essentially independent of, the natural environment. We generally measure the scale of economic activity in terms of gross national product, i.e. the abstract monetary value of final goods and services produced in a country in a specified time period. Physical natural resources (i.e. ‘the environment’) are seen as merely one of several interchangeable ‘factors of production;’ should a particular resource become scarce, we need only increase the input of other factors (capital, labour, knowledge) or depend on rising prices to stimulate some engineer to find a substitute.
   The same simplistic thinking conceives of humans as self-interested utility maximisers (i.e. ‘consumers’) with unlimited material demands and no attachment to family or community. It was easy for modern techno-industrial society to make the leap from believing that the economy is untethered from nature, people essentially insatiable and human ingenuity unbounded, to accepting the notion of unlimited economic growth fostered by continuous technological progress. This helps explain why real gross world product has ballooned 100-fold, and average per capita income (consumption) has increased by a factor of 14 (twice that in wealthy countries) since the early 1800s.
   Interestingly, most people seem unaware that this explosion was made possible not only by improving population health but, more importantly, through technologies that use fossil fuels – coal, oil and natural gas. Fossil energy is still the dominant means – 81% of primary energy in 2022 – by which humans acquire sufficient food and other resources to grow and maintain the human enterprise. Between 1800 and 2021, global FF use increased by a factor of 1,402, from just 97 TWh to 136,018 TWh. The average world citizen today uses 175 times as much FF as his/her counterpart in 1800. Remarkably, we humans have burned half the FFs ever consumed and emitted half our total fossil carbon wastes in just the past 30 years

Marketing

   Up until the early twentieth century, marketers focused on functional differentiation.
The effectiveness of their work was largely contingent on its ability to ‘spotlight’ functional reasons to buy specific products when people needed them. In essence, the role of marketing was to connect functionally differentiated products with willing buyers. As markets matured, however, competition intensified, and businesses looked to find better ways to differentiate themselves beyond the purely functional.
   Around this time, Sigmund Freud’s nephew, Edward Bernays, began experimenting with his uncle’s psychoanalysis work to develop techniques for widespread behavioural manipulation. Bernays later termed this The Engineering of Consent, describing it as the ‘use of an engineering approach – that is, action based only on thorough knowledge of the situation and on the application of scientific principles and tried practices to the task of getting people to support ideas and programs’. Bernays successfully commercialised his work and is commonly regarded as one of the founders of the public relations industry. This novel approach, along with others developed in advertising agencies around the globe, proved highly influential on the way products were marketed and sold to consumers.
   Suddenly, marketing effectiveness was no longer determined by its ability to ‘raise awareness’ or harvest existing demand but by its ability to deepen and diversify the needs and wants that could be met through personal consumption. This paradigm shift meant that business growth was no longer constrained by people’s mere biological requirements, it could instead be unlocked by attaching greater meaning to an effectively infinite number of market offerings.
   In this brave new world of unchecked business growth, multinationals were no longer marketing hygienic toothpaste, but a mint-flavoured confidence boost – a maintenance purchase was suddenly something that could make you feel more attractive. Cars were no longer being sold based on their functional superiority (i.e. space, speed, comfort, price), but by what they suggested about you as a person (i.e. status, sexiness, rebelliousness, appetite for adventure).
   In an era saturated by brands and marketing, consumption has become less reflective of our physical needs and more reflective of our runaway psychology. For example, we may buy to boost our mood, reinforce our identity or elevate our social status above others.
   The targeting of consumers has become increasingly effective through the collection and use of data and analytics. The collection and sale of individuals’ personal data is rampant. Unsurprisingly, tech giants like Google and Facebook are amongst the most active in this space. These companies track and sell not only what consumers view online but also their real-world locations through what is known as RTB (Real-Time Bidding).
   In the US, users’ personal online data is tracked and shared 294 billion times each day (for your average American, that’s 747 times per day). In Europe, that figure was found to be 197 billion times (Google alone shares this personal data about its German users 19.6 million times per minute). Combined that’s 178 trillion times per annum. All this leads to incredibly detailed data about individual user behaviours and preferences. In fact, a 2017 report found that by the time a US child reaches 13 years old, Ad Tech companies hold an average of 72 million data points on that child.
   The subsequent egregious overconsumption, which in combination with the resulting creation of waste, disproportionately multiplied by population, gives the wealthy a far greater negative environmental impact than the poor. Individuals with incomes in the top 10% are now responsible for 25–43% of environmental impact and 47% of CO2 emissions, while the bottom 10% contribute just 3–5% of environmental impact, and the bottom 50% contribute only 10% of CO2 emissions. A recent report found the top 20 wealthiest individuals on Earth produce 8000 times the carbon emissions of the poorest billion people.
   For sustainability, reductions in FF and material consumption between 40% and 90% are necessary. This may seem unattainable without a proportionate loss in living standards; however, affluent countries exist far beyond sufficiency. In fact, ‘the drastic increases in societies’ energy use seen in recent decades have, beyond a certain point, had no benefit for the well-being of their populations – social returns on energy consumption per capita become increasingly marginal’. As such, multiple studies now demonstrate per-capita energy consumption in many affluent countries could be decreased substantially and quality living standards still maintained.

Pronatalism

   Reproductive decision-making is assumed to be a largely personal choice, free from the constraints of cultural and institutional norms. As a result, discussion of reproduction as it relates to environmental degradation and ecological overshoot is often met with concern regarding impingement of people’s personal desires, rights and actions. However, human reproductive behaviours, like most other behaviours, are greatly influenced by cultural norms and institutional policies and deserve to be investigated critically.

   Pronatalism is a set of social and institutional pressures placed on people to have children, often driven by forces such as patriarchy, religion, nationalism, militarism and capitalism. Pronatalism exerts enormous influence on people and their choices.

• Positive feedback is often expressed through glorification of motherhood and large families, financial incentives and subsidies for childbearing, including through assisted reproductive technologies.

• Negative feedback is expressed through stigmatisation of use of contraceptives, abortion and lifepaths that do not fit dominant cultural narratives, such as single adults, childless and childfree people, LGBTQIA+ people, adoptive families, those who regret parenthood or those who do not have the ‘right’ number of children.

 

Depending on the degree of patriarchal and institutional control in a given culture, stigma can take the form of physical and emotional abuse, divorce, economic marginalisation and social ostracisation. The degree of policing individual parenting choices strongly determines the degree of conformity by individuals in a culture or community. This explains why women’s stated preferences for number and timing of children vary in accordance with the norms of the community in which they reside.

   Anthropological studies of later hunter-gathering societies as well as evidence of very early agricultural groups show that the shift to settlement societies led to a systematic diminution of female status, as women went from being active gatherers of food to being relegated to the home sphere, as males dominated the fields. The subsequent rise in population, cities and tribal conflict over land and power created the need for more laborers and warriors, which raised the value of women as child bearers to the exclusion of other roles, thereby underpinning the beginnings of pronatalism.
   Due to the dangers associated with pregnancy and childbirth, as well as the laborious process of child-rearing, certain ‘social devices’ had to be employed to make reproduction appear more desirable, thereby population increase would offset the wastage of war and disease. Social devices including the institutions of law, religion, media, education and medicine were used to promote and reinforce the universal idealisation of pregnancy and motherhood.
   Over the last 200 years, improvements in public health, medicine, disease control and sanitation – all of which occurred on the back of fossil-fuelled industrialisation – significantly lowered the risk of dying, especially amongst children, leading to unprecedented growth in the human population. Pronatalism remains deeply embedded within institutional policies and norms that glorify and reward reproduction to serve external demographic goals – capitalism, religion, ethnocentrism and militarism amongst others.
    Despite great advances in gender equality and opportunities for women in education and the economy over the last several decades, pronatalism remains a strong pillar in many societies. Most religious traditions have strong pronatalist teachings and scriptural mandates to ‘be fruitful and multiply’, further buttressed through misinformation about contraceptives and abortion, and proscriptions on their use. Economists, political leaders and corporate elites regularly argue that keeping fertility high ensures a steady supply of workers, consumers and taxpayers, while generating a larger pool of potential inventors.
   Neoliberal economic interests are also enacted through popular media and culture that perpetuate pronatalist narratives. From product advertising and women’s magazines glorifying motherhood, and celebrity gossip fixation on the ‘biological clock’ and ‘baby bump’, to popular movies and television programmes that use pregnancy to ‘complete’ the character arc of a protagonist. The marketing, media and entertainment industries exert an enormous influence on people’s reproductive decision-making.
   Meanwhile, neoliberal feminism – feminism of the privileged colonised by neoliberal ideology – seeks to advance political goals and enhance market value and has only reinforced the mandatory-motherhood narrative by advocating for women to ‘have it all’, a goal unattainable for the majority of women around the world. This new form of feminism has conveniently been exploited by the assisted reproductive technology industry, growing annually by 9%, with projected growth to a global $41 billion industry by 2026 to market medically dubious technologies such as egg freezing to increasingly younger women.
   Concerns about overpopulation in this century led authorities and advocates to institute campaigns and policies to reduce fertility rates. The majority of these policies, which employed measures to combat pronatalism by providing women the means to control their own fertility through access to education and family planning, proved extremely effective. Countries as diverse as Thailand, Indonesia and Iran saw their fertility rates drop from over six to under two in a matter of decades. On the other hand, coercive policies such as China’s one-child policy, and forced abortion and sterilisation campaigns in Puerto Rico and India, not only led to egregious violations of human and reproductive rights but they also backfired. They created the disastrous legacy of tainting all family-planning campaigns – including the majority that have focused on liberating women – with the blemish of coercion. These draconian measures not only led to widespread suspicion of any efforts towards population reduction and stabilisation but they also had the opposite effect of strengthening and legitimising the centuries-old form of reproductive control: pronatalism. Currently, half of all pregnancies globally are unintended and 257 million women are unable to manage their own fertility due to oppressive pronatalist norms within their communities.
   Given that the number of children that women desire is largely a social construct within a hegemonic framework of pronatalism, we must create a new cultural landscape that illuminates the fertility levels that women anywhere in the world might truly desire outside this construct. Fertility trends in every geography where women have greater reproductive autonomy point towards a tendency for smaller families – a choice that has been described as women’s ‘latent desire’ for no or few children.
   Addressing population growth, and the pronatalism that drives it, must become central to norm-shifting efforts in order to elevate reproductive rights while also promoting planetary health.

Tackling the behavioural crisis

   Current interventions at the symptom-level often do more to maintain the status quo than to address the drivers of ecological overshoot. Accepted approaches are generally technological interventions requiring immense amounts of raw materials and generating proportional ecological damage. For example, the much-hyped wholesale transition of our energy systems from fossil fuels to renewables would require daunting levels of raw material and fossil fuels in a futile struggle to meet humanity’s ever-growing demands. Even if successful – which is not likely – the energy transition would address only a single symptom of ecological overshoot, likely worsening other symptoms significantly in the process. As noted earlier, it is humanity’s access to cheap, convenient energy that has allowed us to overshoot many planetary boundaries. Would anything else change simply because we substitute one form of energy for another?
   Conversely, interventions addressing the behavioural crisis shift the focus from treating symptoms to treating the core cultural causes. Prioritising psycho-behavioural change over technological interventions may also have greater potential to relieve anthropogenic pressures on Earth. It would certainly greatly reduce the fossil fuels and material extraction required to maintain the human enterprise. An example of an intervention at this level could be the intentional creation of new social norms for self-identity to change human behaviours relating to consumption, population and waste.
   Paradoxically, the marketing, media and entertainment industries complicit in the creation and exacerbation of the behavioural crisis, may just be our best chance at avoiding ecological catastrophe. Storytelling shapes appetites and norms: in this paper, we focus largely on the marketing industry, but we believe it important to highlight the potential of the media and entertainment industries for addressing the behavioural crisis also. Modelling behaviour through entertainment can be an extremely powerful way of driving behavioural change. A real-world example of this can be seen through the telenovelas created by the Population Media Centre. PMC’s broadcasts have been remarkably successful in changing reproductive behaviours in many countries through the role modelling of small family norms, delaying marriage until adulthood, female education and the use of family planning. In Ethiopia, pre and post-broadcast quantitative surveys found that listeners were 5.4 times more likely than non-listeners to know at least three family planning methods. Married women who were listeners increased current use of modern family planning methods from 14% to 40%, while use amongst non-listeners increased less than half of that.
   It is also worth noting that when it comes to addressing maladaptive behaviours in the current paradigm, there appears to be a focus on raising awareness and education under the arguable assumption that this will lead to the desired behavioural changes. While awareness and education certainly have important roles to play in combating ecological overshoot, they are relatively ineffective at driving behavioural change. Can the same behavioural mechanisms that built and fuelled our immense appetites bring them back within planetary limits to growth?

Lessons from the marketing industry

   For more than 100 years, marketers, and recently behavioural scientists, have become proficient at influencing human desires, particularly consumer behaviour. The frameworks of persuasion they have developed could help bring humanity, and countless other species, back to safe harbour by reducing per capita consumption through the celebration of lives of sufficiency, and setting healthy reproductive norms, all without triggering feelings of loss or regret in the general populace.
   Though good marketing may seem like black magic, and the exclusive domain of a select number of creative ‘gurus’, it is actually an accessible and highly replicable system of proven practices and principles crafted to influence behaviour.
   Broadly speaking, marketers strive to influence individuals’ felt wants and purchasing patterns in one of two key ways: by changing an individual’s perceptions of a product or by changing the social context in which specific forms of consumption take place. It follows that the same strategies can be put to use to redirect consumers’ behaviour rather than reinforcing the present consumption-based crisis. An individual’s belief about a product or service’s value relies heavily on how it is ‘framed’.
    Tversky and Kahneman have extensively demonstrated this framing effect, showing that people’s choices can be predictably shifted, not through changing the choices themselves, but by changing what consumers perceive as the salient qualities of available choices. For instance, advertising a yoghurt as 98% Fat Free is much more compelling than promoting the same product as containing only 2% milk-fat. Similarly, people who would be turned off by the promotion of a vegan diet may be completely receptive to the same regime when it is advertised as a plant-based or cholesterol-free diet.
    Of the many ways to frame a new behavioural choice, the most successful will offer a clear and relevant benefit to switching. It is not, for instance, as effective to sell nicotine patches merely as a means to quit smoking as it is to promote them in terms of concrete personal benefits (e.g. better relationships, improved health, longer life, etc.). In short, if we were to effectively address the crisis of human behaviour, the desirable alternative behaviours (e.g. flying less, driving less, wasting less, having fewer children) must be creatively framed in ways that accentuate the benefits to the individual rather than highlight their personal sacrifices.
   Human behaviour – like that of many other animals – is not driven merely by individual perceptions and values but also by the social context and system in which it occurs. In regards to the former, we act in ways that advertise our wealth, sexual prowess or social status. Much like the peacock with its ornate tail or the stotting Springbok, humans have developed species-specific signals to demonstrate particular attributes or qualities to others.
   While the intent of these signals remains largely the same across cultures and over time (i.e. to establish status, attractiveness, dominance, trustworthiness, etc.) the physical means of expression is constantly changing (e.g. from precious gold, silk or ivory in preindustrial times to the prestige automobiles and expensive sound equipment in the 1980s, to the high-end computers, iPhones and understated Airpods of the 2000s). By better understanding what values and qualities people are trying to signal about themselves, we can design alternative perceptual framing that results in dramatically altered behaviour. For example, in one highly successful Australian road safety campaign, a team of marketers was able to effectively reframe the meaning of dangerous high-speed driving from signalling ‘masculine bravery’ to signalling ‘masculine insecurity’. Similarly, between 1979 and 2012, strategic efforts were made to reduce the practice of driving while under the influence of alcohol in the UK. Through decades of targeted marketing, community advocacy and police enforcement, the dangerous behaviour was successfully transformed from exceptionally commonplace (i.e. performed by over half the male driving population) to exceptionally rare (i.e. viewed as unacceptable by 92% of the population).
   This idea of signalling becomes particularly significant in light of the disproportionately negative impact that wealthy people have on the ecosphere through ‘conspicuous consumption’. While wasteful excess has historically been a reliable cross-cultural signal of social status, there is now promising evidence that this too is amenable to change in response to increasing eco-consciousness. Recent studies have pointed to a counter-signalling effect amongst wealthier populations, wherein more status is actually conferred to those who consciously try to impress by consuming less (e.g. driving modest cars, taking transit, wearing clothes from the thrift store, etc.). By developing ways to positively socialise responsible behaviour, we can help people maintain their sense of self-worth and social status while reducing their contribution to ecological overshoot.
   Although social norms may be shifting slightly in the right direction amongst the wealthy, such a values revolution is unlikely to occur in a time frame rapid enough to restore humanity to a survivable limits to growth scenario. In order to effect the rapid changes necessary to secure our long-term survival, we must consider how marketing, behavioural science and other direct instruments of social influence, including but not limited to the media and entertainment industries, might be used in an emergency response to accelerate the process. At the same time, we must find ways to support the billions of individuals who are greatly in need of increases in consumption to do so without inducing further planetary harm.
   While the stigmatisation of ‘driving under the influence’ took decades, recent developments in social networks theory have shown that comparable changes are possible within a timescale of years. With a concerted, multidisciplinary effort by the aforementioned industries, radical change would likely be possible even sooner. The concept of the social ‘tipping point’ shows that as a belief or value spreads through a population, there is a catalytic threshold beyond which there is accelerated widespread adoption of that belief. Evidence suggests that this ‘tipping point’ can occur after just 25% of a study population has accepted the belief as a new norm. This finding may be highly relevant to negate our behavioural crisis in an effective time frame.
   Conceivably, there may be a ‘tipping point’ in social acceptance of the values associated with degrowth, where they are likely to become positively reinforced through various forms of media and entertainment without conscious participation. We urgently call for an emergency, concerted, multidisciplinary effort to target the populations and value levers most likely to produce the threshold effect, and catalyse rapid global adoption of new consumption, reproduction and waste norms congruent with the survival of complex life on Earth.

Directing and policing widespread behaviour manipulation

   Behavioural manipulation has been intentionally used for nefarious purposes before, and as we’ve just explored, has played a critical role in the creation of the behavioural crisis and consequential ecological overshoot. Eco-centric behaviour is the heart of any sustainable future humanity might wish to achieve. Moreover, we are at a crossroads, with three paths ahead:

• We can choose to continue using behavioural manipulation to deepen our dilemma,
• We can choose to ignore it and leave it to chance, or
• We can use an opportunity that almost no other species has had and consciously steer our collective behaviours to conform to the natural laws that bind all life on Earth.

 

This raises ethical questions, for example, who is worthy of wielding such power? At present, the answer is anyone with the necessary influence or financial means to exploit it. However, we should not entrust this to any individual human, company, government or industry. Instead, any continued use of widespread behavioural manipulation should be firmly bound by, and anchored within a framework built upon the laws of the natural world, as well as the science on limits to growth.

   We urgently call for increased interdisciplinary work to be carried out in directing, understanding and policing widespread behaviour manipulation.

Conclusion

   In summary, the evidence indicates that anthropogenic ecological overshoot stems from a crisis of maladaptive human behaviours. While the behaviours generating overshoot were once adaptive for H. sapiens, they have been distorted and extended to the point where they now threaten the fabric of complex life on Earth. Simply, we are trapped in a system built to encourage growth and appetites that will end us.

   The current emphasis for overshoot intervention is resource intensive (e.g. the global transition to renewable energy) and single-symptom focused. Indeed, most mainstream attention and investment is directed towards mitigating and adapting to climate change. Even if this narrow intervention is successful, it will not resolve the meta-crisis of ecological overshoot, in fact, with many of the current resource-intensive interventions, it is likely to make matters worse. Psychological interventions are likely to prove far less resource-intensive and more effective than physical ones.

• We call for increased attention on the behavioural crisis as a critical intervention    point for addressing overshoot and its myriad symptoms.

• We advocate increased interdisciplinary collaboration between the social and behavioural science theorists and practitioners, advised by scientists working on limits to growth and planetary boundaries.

• We call for additional research to develop a full understanding of the many dimensions of the behavioural crisis (including the overwhelming influence of power structures) and how we can best address it.

• We call for an emergency, concerted, multidisciplinary effort to target the populations and value levers most likely to produce rapid global adoption of new consumption, reproduction and waste norms congruent with the survival of complex life on Earth.
• We call for increased interdisciplinary work to be carried out in directing, understanding and policing widespread behaviour manipulation.

 

The clock is ticking not only because the health of the natural systems upon which we are utterly dependent is deteriorating but also because broadscale interventions are only possible when a society holds together and is capable of coherent action. As the effects of overshoot worsen, the likelihood of societal breakdown increases. We still have an opportunity to be proactive and utilise the intact systems we have in place to deliver a framework for shifting social norms and other necessities for addressing the behavioural crisis. However, the day may come when societal breakdown will make intervention impossible, locking the planet into an unguided recovery that may salvage much of ‘nature’ but be inhospitable to human life.

 

Photo: Sebastian Bertalan / Wikimedia Commons

DGR Annual Conference: Live Stream and Zoom

DGR Annual Conference: Live Stream and Zoom

Hello! Brandi from Deep Green Resistance here.

 

We here at DGR would love to invite you to our upcoming online conference opportunities. They’re all about our annual conference which is fast approaching. The dates of the conference are Friday, August 23rd (afternoon) until Monday, August 26th (morning).

 

We’ll be doing three livestreams. They are all taking place on Saturday, August 24th and all times listed are in the Pacific Daylight Time zone. Our first live stream starts at 9 am on the 24th and will be presented by Lierre Keith. Those of you who have seen Lierre in action know what a powerful speaker she is. Her talk is entitled From Living Planet to Necrosphere: In the Time of Patriarchy’s Endgame and you definitely don’t want to miss it!

 

Our second livestream will be taking place at 2:30 pm and it will be a Q & A hosted by award-winning author Derrick Jensen. Here is the event page link for both of these first two livestreams and this is also where you can submit questions for Derrick to take on during his event. https://www.facebook.com/events/1201872644161114

 

The third livestream, our Grand Finale, is also a much-needed Fundraiser and begins promptly at 6 pm. We could really use your help, now more than ever, and we’ll be deeply appreciative of every single dime our fundraiser brings in. Here’s the event description for you: It’s Open Mic night at the annual DGR conference. Join us live for magic, music, poetry, and prose, and lots and lots of jokes. We’re running this as a fundraiser and appreciate anything you can give.

 

And here is the event page link to the Open Mic fundraiser for you as well: https://www.facebook.com/events/3910359789251916/

 

An additional item for your attention is that we will be offering all of our Conference Workshops over Zoom, a video meeting platform. Some of you have already asked to be on the Zoom list so next I’ll be gathering the names and getting everything ready for this, including publishing the schedule. There will be a limited number of spots for Zoom participants; if you haven’t already asked to be on the list but want to be, now is the time to request this. You’ll need links to be able to Join and we’ll need to have you ‘all set’ in plenty of time. To request your spot on the Zoom list, please send me an email at brandiwork24@gmail.com letting me know. I will respond to let you know either that your spot is confirmed or that we are full. 

 

As Always, Stay Fierce and Stay Wild.

Thank You Very Much! 

 

Sincerely,

Brandi Hayworth

Deep Green Resistance

Executive Director

Sabotage on Tesla: The Confessional Letter

Sabotage on Tesla: The Confessional Letter

Sabotage on Tesla – Editorial

It’s a chilly spring night in early March in Gruenheide, which is around 40 km (25 miles) away from Berlin. A few determined people walk across a flat meadow surrounded by pine forests at a wintry zero degrees. They stop at a high-voltage pylon, ignite the cables, then trigger a short circuit with water. Flames shoot up with the help of car tires, the high-voltage pylon spits fire into the darkness of the night.

It may have happened roughly like this when the environmental activists from the Vulkangruppe Tesla Abschalten! (Volcano Group Switch-off Tesla!) successfully committed an act of sabotage on March 7 against the Gigafactory Tesla, Europe’s only E-car factory.

Huge Financial Losses

The power at the nearby plant goes out immediately and it’s assembly line producing 500,000 vehicles a year, comes to a standstill.

The Volcano Group, which published a letter of confession rated as genuine, calls it a “total failure of a seemingly unassailable giant”.

A few days later employees gather in solidarity in front of the Tesla plant to show that they stand by their employer, as if he needed that empathy. Elon Musk though knows how to twist the opinions in his favor, stating that  “the dumbest eco-terrorists in the world […] are puppets of those who have no good environmental goals,” in other words: he’s the one with excellent environmental goals and clearly not a puppet but a master.

Today, on March 12, the Gigafactory is running again in slow capacity, but these five days of production stoppage have caused a loss in the “high nine-digit range”, although according to a podcast by the FAZ newspaper this refers to profit rather than turnover. Car bodies had to be scrapped and robots repurposed. Tesla shares slumped by 3%.

Not bad for one burning high-voltage pole.

Citizens Against Clearcutting

There were 5,000 households and small businesses cut off from the power supply for several hours. The environmental activists apologize for this and said that there would have been no other way to shut down Tesla without risking a power outage in other areas. However, they would have ensured that no human lives were put at risk.

The activist group is not alone in its criticism of the Gigafactory: the Gruenheide Citizens’ Initiative and Tesla den Hahn Abdrehen! (Turnoff Tesla’s Tap) have been protesting against environmental poisoning and water shortages since the car manufacturer’s launch. Now Musk wants to expand the plant by 170 hectares.

A week before the sabotage, environmentalists joined forces to protest against the expansion by occupying a woodland where they set up a camp in the region, the police have approved the protests until Friday. Most of Gruenheide’s residents also oppose the expansion, for which Tesla wants to clear 100 hectares of forest.

Sabotage Weakens Industries

The Volcano group is now accused of anti-constitutional sabotage and will be prosecuted severely. But it was worth it, because our society needs these wake-up calls of property damage that temporarily paralyze the infrastructure of corporations.

The batteries for electric cars require rare earths and lithium, which are produced under the most catastrophic environmental and working conditions, so we cannot look the other way and leave it as it is without reacting.

It takes sabotage to leave a statement that makes international news. Common people see the industries and their power as untouchable, as natural, when in fact they’re only manmade so men (and women) can undo the damage that has been done to our only and sacred planet.

With the attack of the Volcano Group we see that powerful corporations are not as powerful as they seem. That small acts can have big impacts.

We stand up for this sabotage action, because the exploitation of nature and people has reached a level that we have to fight from all kinds of levels.


Here you can find some photos of the attack

Protests on March 10 against Tesla’s expansion


Volcano Group Switch-off Tesla! : Attack on power supply

The confession letter from March 5:

We sabotaged Tesla today. Because Tesla in Grünau eats up earth, resources, people, manpower and spits out 6000 SUVś, killer machines and monster trucks per week. Our gift for March 8 is to shut down Tesla.
Because the complete destruction of the Gigafactory and with it the cutting off of “techno-fascists” like Elon Musk is a step on the path to liberation from the patriarchy.

The Gigafactory has become known for its extreme conditions of exploitation. The factory contaminates the groundwater and consumes huge amounts of the already scarce drinking water resource for its products. The state of Brandenburg-Berlin is being dug up for Tesla without any scruples.

Critics at the waterworks, local residents and eco-activists are being silenced. Figures are embellished. Laws are being bent. People are deceived. Yet a large part of the population around Grünheide rejects the Gigafactory because of water theft and gentrification. The protest and resistance continues unabated. And it is growing, because there is more than one reason. In addition to the dirty battery factory, Tesla now wants to expand its factory site by a further 100 hectares, including for a freight yard. An expansion of the storage and logistics areas directly at the plant (including the possibility of intensive rail logistics) is intended to help stabilize supply chains and production. This is currently impaired because deliveries from the forced labor camps in China cannot take the direct route through the Red Sea. The Brandenburg Ministry of Economic Affairs is eating out of Tesla’s hand, despite many reasons for refusing any approval. The only important thing is that Brandenburg is flourishing as a business location.

Tesla is a symbol of “green capitalism” and a totalitarian technological attack on society.

The myth of green growth is just a dirty ideological magic trick to close the ranks against domestic criticism. It suggests a way out of the climate catastrophe. But “green capitalism” stands for colonialism, land theft and an exacerbation of the climate crisis! Lithium batteries come from toxic mines in Chile and devour other rare metals, which means misery and destruction for the people in the mining areas. The battery factory in Grünheide near Berlin, for example, requires the rare raw material lithium, which is also mined in Bolivia. Musk puts his cards on the table to push through lithium mining in Bolivia: “We will coup if we want to”, commenting on the indigenous resistance to mining. Mineral resources are being ripped from the earth under brutal conditions. The “green deal” is merely the expansion of economic growth without limits. In Portugal, too, the rural population is resisting the forced extraction of lithium.

Just as the earth is used and raped on a daily basis, Tesla does the same with people. And has forced laborers all over the world, such as Uyghur people in China, working (to death) for it (just like VW), whom the racist Chinese regime serves up to the company for its production. Even in Grünheide, the working conditions are considered catastrophic. Only recently, a works council member of IG Metall in Grünheide was dismissed. Despite a yellow works council installed by Tesla, the conditions in the factory are leaking out. In order to improve accident statistics, people are taken to hospital by cab instead of by emergency call and ambulance. Internal opponents are dismissed and if they take legal action, they are forced into a legal settlement. The compensation is then used as a muzzle, for example to stifle public discussion of a racist dismissal by threatening contractual penalties. The terminated employee has to shut up for the money – that is the calculation.
The totalitarian technological attack then looks like this.

A Tesla vehicle is a surveillance device for public spaces

It is equipped all around with high-resolution cameras from Samsung. Samsung is a company that is a leader in weapons technology, among other things.

According to the manufacturer, the cameras record up to 250 meters away. In “guard mode”, they film everything in the vicinity of the vehicle and guarantee that the driver is also monitored while driving. The driver is already a free integral part of the Telsa universe and a guinea pig. Artificial intelligence will register every movement and every mistake made by the driver and monetize it in order to train the software for autonomous driving with the data.
Tesla is militarizing the road. Its moving tanks are weapons of war. The car as a weapon. The road is the battlefield.

Instead of 9mm, Tesla has now introduced 856 hp to the world: “If you get into a fight with other cars, you will win,” says Elend Musk.*

*Elend means misery in German, a word play for Elon (comment by the editor)

A Tesla is a status symbol, statement and propaganda at the same time: for contempt for humanity, boundless destruction through “progress” and an imperial, patriarchal way of life.
Anyone who buys an SUV is most likely a supporter of an imperial way of life who wants to profit from this madness to the bitter end. Every activist’s secret poetry album should include a scrapped Tesla. No Tesla in the world should be safe from our flaming rage. Every Tesla that burns sabotages the imperial way of life and effectively destroys the ever-tightening network of seamless smart surveillance of every expression of human life.

Armies use Tesla’s Starlink satellite system in their wars

For example in Ukraine. Russia’s army also accesses Starlink satellite terminals from third countries to carry out attacks. Israel also uses the Starlink satellite system to murder people in Gaza. Tesla’s Starlink infrastructure is a military player. Rolled up like a string of pearls of garbage, they plow through the sky to make surveillance total.
Let’s talk about a man who will crumble to dust, even if he would rather be immortal: Elon Musk.
For men like him, the swear word has not yet been invented that could aptly describe them in their arrogance, contempt for humanity and anti-social greed for power and recognition.

He makes no secret of his chauvinism. His propaganda platform X is the means to an end. This is where he gathers supporters of an imperial way of life. This is where anti-Semites, anti-feminists, authoritarians, chauvinists, fascists and supporters of hatred against “foreigners” reassure themselves. This is where they organize themselves with their elitist view of the world and as master race. This is where the Aryans of the AfD meet their peers.

When Elon Musk cheers the anti-feminist and neoliberal president of Argentina on X, it is because they are united. There is no shyness in this regard, they have decided to stand on the side of a deadly masculinism and drag a trail of blood behind them like a man-eating monster.

Elon Musk is the new type of neoliberal and patriarchal, neocolonial predatory capitalist of this century, who uses different means than the exploiters before him in the last century.

It is an invasive zeitgeist that uses the self-fabricated economic crises of valorization in order to tackle the next destruction. It is only following in the prepared brown footsteps of other patriarchal pioneers. Even the “carmaker” Henry Ford was an admirer of the Nazis with their “Volkswagen” and their efficient organization of industry. The plant in Wolfsburg was run on the backs of forced laborers. Every German was to be able to get a Volkswagen in order to reach their destination by car or tank on the new autobahn. Ford, inspired by the efficiency of German labour organization, transferred the ideas to his empire in the USA. The attack on workers and the economization of exploitation became known as “Fordism”.

This included work organization and assembly line work – mass production with simultaneous mass consumption of the car. The model, also known as Taylorism, was also a class struggle from above. Elon Musk combines the invasive technological possibilities of our time with his mysogynistic world view, patriarchal extremism and the totalitarian attitude typical of his caste. As a “car manufacturer”, he is a revenant in historical tradition. In keeping with the times, he acts as a “techno-fascist”.
Instead of scrapping the car on the garbage heap of history and expanding free public transport, only the drive technology is being changed, from combustion engines to electric motors, in order to save individual transport. The imperial way of life is economically more lucrative.

The positions of power allow patriarchal “visionaries” such as Elon Musk to experiment with the most “advanced” forms of exploitation and with the available resource of “human beings” in the most terrible sense.

Conquering new territories and penetrating the earth without being asked

Into space, into the sky, into public space, into our heads – the rapist leaves nothing untouched. The neurotechnology company Neuralink aims to link human brains with machines. It is using animals to test how streams of thought can be read. Just like SpaceX and Tesla, Neuralink is also aiming for a long-term perspective in which people are worth different things. In which some people are entitled to a better life within the ecological catastrophe that is already underway.

Even if you are not on X, formerly Twitter, if you are just walking through the public streets, you will still be touched by this wretched man and his cameras and propaganda. The positions of power allow a permanent encroachment, an invasive relationship towards all life that can only be stopped by resolute resistance. The “technological progress” of the epochs offers them, the “techno-fascists”, a tool of possibilities with which the exploitation and indescribable destruction of the planet is always topped off.

In its abundance of power, this type can sometimes act like a head of state without having been elected

They have the necessary means of production and the “human” resource to make political decisions. This type can buy heads of state or bring parties to power, even if they are called Hitler. This type is the mastermind behind the alleged decision-makers of governments. They can impose conditions on states or reduce heads of state to supplicants. The patriarchal system churns out tons of people like this, they strive for the top because that corresponds to the patriarchal model. They stage coups when things don’t go their way. They are replaceable. Only their power gives them these opportunities – without power they are just pompous, ridiculous egomaniacs. They have been driving millions of people to their deaths for centuries, destroying nature as if it belonged to them. If we don’t destroy the system that produces such egomaniacs, new ones of their kind will emerge. So it is not (only) about misery Musk – but about an imperial way of life – that these men are imposing on us. It’s about a showdown between an imperial way of life versus freedom for all people.

This type of person and their economic concept represent a minority on this planet who believe that this imperial way of life is the only right one. What is new is that the tipping points that show us the finite nature of this destructive way of life have been passed in many cases. Other tipping points are approaching at breathtaking speed. Year by year, month by month, day by day.
(If all else failed, Elon Musk and a handful of slaves and his ilk would flee the consequences of his imperial way of life and insult Mars with his presence. But our strong extra-planetary allies are already waiting for him; solar storms would crash his rocket, as they have done to 30% of his satellites in space before. So we will win.)

Many people still consider this way of life and the supposed wealth associated with it to be natural and desirable

Many people, clouded and misguided, confuse possessions and material wealth with freedom and happiness. Ignorance, manipulation and fear characterize generations of many people. We are reduced to work and consumption and degraded to an imperial way of life. This material wealth at the expense of other people is an indictment of “civilization”. This way of life does not make its beneficiaries happy either. The alternatives are made invisible or destroyed in the making. Approaches that could benefit humanity without generating money or power are delegitimized. Indigenous ways of life that relate to nature and its protection have been and are being wiped out. Emancipatory approaches that go to the roots have been drowned in blood in all eras. Or revolutionary movements are corrupted, infiltrated, their “leaders” bought in order to secure domination and the progress of destruction for decades to come.

On the eve of March 8th, we therefore lit a beacon against capital, patriarchy, colonialism and Tesla

We counter the ongoing rape of the earth with sabotage. The ideology of limitless economic growth and a belief in progress based on destruction have reached their end. In order for Europe to become a “first-class investment location with a strong industrial ecosystem”, giants like Tesla are still being rolled out of the way. But something is slipping. We, a broad and colorful resistance, are rolling them back down. We are the heaps of rubble and grains of sand in the gears of a machine that is stamping inexorably forward. We are disruptive factors in the engine room. We are the desperate and the outcasts. We are middle-class people in Germany or migrants on the run. We can be many people in the forest and in the tree houses and on the street, we can be covert sabotage groups like ours. It can also be people in the gigafactory who take revenge on their foreman’s machines for his working conditions. We can be caught, beaten, humiliated, raped or murdered – but we are in the right. Only violence can keep us down. But we will get up again. And others will come after us.

With our sabotage, we have set ourselves the goal of the largest possible blackout of the Gigafactory. We have ruled out endangering our lives and the lives of others. The shutdown of production in the automotive industry is the beginning of the end of a world of destruction. Our bonfire of liberation was aimed at supplying Tesla with electricity. We wanted to hit the overhead line of a high-voltage pylon in the connection to the underground cables at the watertight cable sleeves and short-circuit the six 110 kV cables inside. To do this, we opened the shaft to the cable joints, half of which was under water. We still flamed the exposed power cables and, in combination with the water, may have caused a short circuit. Damage to cable joints is often time-consuming and expensive to repair. At the same time, we set the fire large and high with lots of car tires to weaken the steel structure and cause the mast to become unstable.

A steel mast only melts at around 1300 -1500 degrees. As we were working with a heat development of around 900 degrees, the aim was to change the mechanical properties of the mast. As a steel structure under load, a rapid, large fire from 500 degrees upwards can lead to a loss of strength and change the stiffness, yield strength and elasticity of the metal. This can lead to buckling effects, twisting or deflection. That was our intention.

We feel connected to all the people who are fighting around the world and who are reaching out with our words

We feel connected to all the people who will not let Tesla turn off the tap. If we want to win against such giants as Tesla, we need many forms of resistance. Ours is one of many. Unpredictable and diverse, only together can we force the Brandenburg Ministry of Economic Affairs to respect the will of the people. Minister of Economic Affairs Jörg Steinbach (SPD) sees the result of the vote by the residents of Grünheide (71% against the expansion of the Tesla factory site) as just one important vote. Above all, he sees the vote as a “healing opportunity”, which means that Tesla has not succeeded in convincing people and the company still has to do its homework in order to divide, buy, cajole and persuade the population. He does not accept the public’s “no” and calls on Tesla to soften the “no” by May.

Everyone is free to be openly or secretly happy about our action. Anyone who feels compelled to distance themselves should ask themselves why? And who has an interest in this?

Together we will bring Tesla to its knees. Switch off for Tesla.

Share the declaration. Translate it and send it to other people in the global struggle.

Volcano Group switch-off Tesla!

The addendum from March 11:

Follow-up to the arson attack on Tesla

Open letter to the citizens’ initiative in Grünheide and the alliance “Tesla den Hahn Abdrehen” (Turnoff Tesla’s Tap).
To the various organizations and action groups. To the squatters.
To the private households affected by the power outage.

We, the “Shutdown Tesla Volcano Group!”, speak only for ourselves. We do not speak for other Volcano Groups. Nevertheless, we have been inspired by the content of the actions of other Volcano Groups and have adopted formulations and content that have convinced us. By and large, we share the actions that have been carried out by Volcano Groups since 2011. So much for the many speculations about our group “Shutdown the Tesla Volcano Group!”.

We do not speak for the citizens’ initiative in Grünheide, nor for the “Tesla den Hahn Abdrehen” alliance, nor for other organizations and action groups that criticize Tesla, protest and develop resistance for various reasons. What we have in common is the intention to put up barriers to Tesla and prevent the planned battery factory and other corporate logistics, even if our approach goes far beyond that. This is not a problem for us. We see no reason to distance ourselves from public groups and respect your work.

We recognize the great pressure that some local groups were unable to escape after our attack with its far-reaching consequences

We read many statements as uncertainty rather than distancing. We also understand the concern about the status of the occupied site in the forest or the worry about acceptance among the population. Why allow yourself to be put under pressure and not react calmly to blatant calls to distance yourself? There is no reason to distance yourself from our action, for which you are not responsible. Distancing yourself from each other is not very helpful. Everyone is free to be openly or secretly happy about our action and the shutdown at Tesla. Anyone who feels compelled to distance themselves should ask themselves why? And who has an interest in this?

Nor do we believe that we have harmed the “cause”. For one thing, the “cause” is seen differently. For another, we are proposing a different perspective:
We have been able to implement “Stop Tesla” in the short term. The total failure of a seemingly unassailable giant should bring tears of joy to all our eyes and give us courage beyond the pressure that weighs on us. The nimbus of the unassailable has been broken by this action. And as important as the regional level is, the international context is just as important. The resistance against Tesla has been put in an international light by the action and has also brought attention, encouragement and support to the local resistance.
We have the greatest pressure. The head of Brandenburg’s CDU has expressed the strategy of the investigating authorities at the highest level. The aim is to catch the perpetrators and punish them severely in order to deter others from coming up with similar ideas.
The accusation of “anti-constitutional sabotage” is countered by the “right to resist”. The idea is in the world, even if we could be caught.

We are biased. We are handing over further political evaluation and classification to other militant groups

The scale and impact of the action is already huge. Even before our letter on the arson became known, Tesla shares fell by 3%. The market does not forgive vulnerability and weakness. After all, an international “global player” of the “technological attack” on society was severely hit and demonstrated. This signal was not only immediately understood by the country’s economically liberal politicians, but was also evaluated at the highest levels of business representatives and politics. Within hours of the letter becoming known, the various institutions attempted to avert the damage to Brandenburg’s and Germany’s image as an investment paradise and took countermeasures. Jörg Steinbach from the Brandenburg Ministry of Economic Affairs immediately phoned Elon Musk. They assured each other of their common interests for the future.

We recommend that the citizens, the local groups and the tree houses allow themselves to be less impressed by our action

And less influenced by the pressure to distance themselves, and instead study the reactions of politics, the state and ultimately the economy more closely.

Because here it becomes clear how determinedly the opponents are trying to push through the further Tesla settlement. It is clear how resolutely the social model of “destructive progress” is being adhered to. We will not go into the content of the latter here. Some older texts by other Volcano Groups and many other militant groups have said something about this.

We don’t just want to prevent something. Together, we are all in a position to initiate a change of direction. Tesla can become one of the crystallization points of this confrontation with the global social model of “destructive progress”. So it goes far beyond the regional.
In these dark times, our action is a small beacon that, with the old tires and our measurements on site, came to around 1000 degrees. Sabotage groups like ours are an important part of the resistance, even if the priorities of other important groups are different. No small militant group alone, no regional group and no non-violent action group that has traveled here can defeat this major opponent. Stopping Tesla can only be done together.
We are not distancing ourselves.

For us, non-violent and militant are not contradictory

In order to divide the movement against Tesla, politicians and the investigating authorities have resorted to the familiar rhetorical tricks. “Left-wing extremists”, “Green RAF”, “terrorism”, “stupidest eco-terrorists in the world”, “children of the RAF”, “blind destructive rage”, “close to terrorism”, “internationally operating criminal gang”, “terrorist organization” are all attempts at stigmatization. Rather, it is also about a desolidarization within the population! This rhetoric misses the core of the problem. We are not terrorists and will not become terrorists. We don’t work for Rheinmetall. We are not called Elon Musk. We don’t let people mine lithium under horrific conditions. We are not destroying the earth. We don’t trade grain on the stock exchange. We don’t want to kill other people or accept their deaths to maximize profits.
We even save the snails on the electricity pylon before we light it on fire minutes later.

We have ruled out any risk to human life. The operation would never have been carried out if we had had the slightest doubt about it. We bore the greatest risk. Here, too, we could not afford to make a mistake.

In contrast to Tesla, hospitals and old people’s homes with medical equipment, for example, are equipped with a redundant system. As our action was clear in its objective and consequences, the other side must try everything possible to publicly discredit the successful arson. They gratefully seized on the “stupidest eco-terrorists in the world” slogan from the “techno-fascist” Elon Musk. Within a few hours, Brandenburg’s politicians tried to get a grip on the power of interpretation over the attack. The reception of the action in the media was often revealing.
All of us in the protest and resistance can learn a lot from the action. And crucially, none of the substantive arguments put forward publicly have been able to refute our position so far.

We can only laugh about the raging misery Musk

Of course, he has to insult us as the “dumbest eco-terrorists” because he defends his business model, to which we have put a visible scratch on his body. Since, according to the latest reports, he will be a potential donor for the presidential election campaign of the putschist Trump, we are happy to have burned some of “his” money. This money is lacking elsewhere. Because misery Musk doesn’t have insurance. We are pleasantly surprised by the amount of damage caused by the blackout, but honestly; 10 million, several 100 million or one billion euros are beyond our imagination. The longer the Gigafactory is sealed, the better for Earth. Switch-OFF! Tesla.

There is only one thing for which we would like to apologize. We didn’t see any way to carry out the action without about 5,000 households and small businesses being without electricity for five hours. According to the media, all private households had electricity again at 10:22 a.m. If we had seen another option, we would have acted differently. Before the action, we were not able to check whether only Tesla was hanging from the high-voltage pylon that had been specially converted for it or whether private households were also hanging on it. It was about Tesla, not about our homes where we live. We apologize to all those affected.

Greeting and kiss

Your “dumbest eco-terrorists in the world” in the Volcano Group Switch-off Tesla!


Photo by Anja/Pixabay
Update: WHO Abstains From “Transgender” Guidelines For Minors

Update: WHO Abstains From “Transgender” Guidelines For Minors

WHO Abstains From “Transgender” Guidelines For Minors

This is a quick update about WHO’s plan for creating a “transgender” health guidelines. It was announced in late December and the consultations were supposed to begin on February. We outlined some major problems about the plan in an editorial early January. We thank all of our readers who took action either by signing petitions or by sending emails to WHO highlighting those problems.

As a result of actions from people across the world, WHO published a FAQ regarding the “transgender” health guideline. WHO has now announced that the guideline is only for adults who suffer from gender dysphoria. They have completely excluded children and adolescents because of a lack of research findings of the effect of gender affirmative care on children and adolescents. You can find the full document here.

While exclusion of children and adolescents from the guidelines is definitely progress, it was by far not the only problem with WHO’s stance on the issue. In this article, we’ll highlight how the WHO has attempted to change its conceptualization of gender dysphoria from a mental illness to a condition that is not so serious to be classified as a mental disorder, yet serious enough to absolutely require a specialized form of treatment: gender affirmative care, lack of which would be terribly hurtful to them. This piece is a short critique of this step. This article does not deal with many other problems on this proposition, which we have already discussed in our original editorial.

ICD Classification

The International Statistical Classification of Diseases and Related Health Problems (ICD) is an official taxonomy of disorders published by the WHO. It consists of a list of physical and mental disorders along with systemized sets of criteria for classification into any of the disorders. ICD is widely used by physicians across the world for diagnosis. One chapter of ICD is dedicated for mental disorders, and serves as the primary system of classification outside US (which uses DSM system prepared by American Psychiatric Organizaiton).

The WHO periodically updates ICD to keep up to date with the latest research findings. The ICD is currently in its 11th edition, which was recently published in 2022. In the 10th edition, the “transgender” behavior was categorized as “transsexualism” and “gender identity disorder of children”. They have now been replaced by “gender incongruence of adolescence and adulthood” and “gender incongruence of childhood” respectively. They have also been moved from “Mental and behavioral disorders” into the new “Conditions related to sexual health” category. In other words, it has been removed from the chapter that deals with mental disorders, indicating that WHO does not believe gender incongruence to be a mental illness.

There are some obvious flaws in this reasoning. The obvious one being that if gender dysphoria is not a mental illness, why place it in ICD at all? Why not remove it altogether just like homosexuality was completely removed? Other “conditions” that fall under the same heading include sexual dysfunctions, sexual pain disorders, changes in female/male genital anatomy, paraphilic disorders, adrenogenital disorders and predominantly sexually transmitted infections. With an exception of paraphilic disorders, all other disorders are primarily physical in nature. Even if they are psychogenic (i.e. have psychological causes), the physical symptoms are way more intense than psychological ones. The same cannot be said for gender “incongruence” or paraphilia. A discussion of why paraphilia is listed under the same heading would be out of scope of this article.

Gender dysphoria has primarily psychological manifestations with little or no physical symptoms. The psychological distress a dysphoric suffers from is not merely rooted in stigma and lack of acceptance of their condition by the society, as the WHO FAQ document would have you believe. Their distress is rooted in their own personal dissatisfaction with their bodies. That is something that no amount of gender affirmative services can cure. High rates of comorbidity with other mental disorders (e.g. childhood trauma, depression, autism spectrum disorder, personality disorders) and high suicide rates even after sex reassignment surgeries further strengthens this point.

Another interesting point is that all of the other disorders listed in the category of “conditions related to sexual health” are related to sexual behavior. “Transgender”, on the other hand, is not related to sexual behavior at all. Even by the definition put forward in ICD;

[g]ender incongruence is characterised by a marked and persistent incongruence between an individual’s experienced gender and the assigned sex.

It is merely a dissatisfaction one feels with one’s biological sex, or the gender roles assigned with one’s sex. It does not have anything to do with sexual behavior at all. So, why was it included in this particular chapter at all?

Why is WHO pushing for a reconceptualization and gender affirming care?

The renaming and shifting of categories begs the questions of why WHO, despite no reliable empirical support, is so inclined to recreate the entire concept of “transgenderism”: and a contradictory concept at that. According to WHO, “transgenderism” is not a serious issue, therefore it was removed from the list of “Mental and behavioral disorders.” Yet, it is so serious that it should still be included in ICD, albeit in a category that does not make sense at all. Also, it should be dealt with a very specialized form of treatment, lacking which the person suffers with all sort of consequences: stigma, inability to access health care, etc.

The FAQ document makes it perfectly clear that WHO is pushing only for gender-affirming care (with no substantial evidence and flawed logic). They have made this clear before the actual consultations. Consultations are supposed to guide conclusions. Yet, it seems that WHO already has its conclusion ready. All they had to do was to direct the consultations accordingly. Now, it seems less confusing why the panel was filled with people who have been vocally pushing for gender-affirming care.


Graphic by Benja Weller

WHO Announcement of Guideline on Transgender Health

WHO Announcement of Guideline on Transgender Health

Editorial – Urgent Call for Comments on WHO Announcement of Guideline on Transgender Health

The World Health Organization (WHO) announced on December 18, 2023 that it is going to develop a guideline on the health of “trans and gender diverse” [sic] people.

The WHO announcement states:

“The guideline is supposed to focus on 5 areas: provision of gender-affirming care, including hormones; health workers education and training for the provision of gender-inclusive care; provision of health care for trans and gender diverse people who suffered interpersonal violence based in their needs; health policies that support gender-inclusive care, and legal recognition of self-determined gender identity.”

For this, WHO has assembled a guideline development group (GDG). The GDG is composed of 21 members. The GDG consists of researchers with relevant technical expertise, among end-users (programme managers and health workers) and among representatives of “trans and gender diverse” [sic] community organisations. The WHO announcement has also published the biographies of the GDG members.

All of this is open for public comment till January 8, 2024. You can email your comments to hiv-aids@who.int

In the following piece, we point out some problems with the above mentioned propositions, why it matters and what you can do about it.

“Gender-affirming care”–what do they mean when they say that?

The WHO announcement defines “gender-affirming care” as a range of social, psychological, behavioral, and medical interventions “designed to support and affirm an individual’s gender identity” when it conflicts with their sex. Behavioral intervention means behaving in ways that the society considers typical of the supposed gender identity of the individual. This is not harmful if a man or woman decides to break gender stereotypes and behaves in ways previously considered typical of the other gender. On the contrary, as a feminist, we support breaking gender norms. But when it comes to “gender-affirming care,” major questions arise:

Why is it that a trans-identifying man feels more feminine by wearing dresses and makeup? Who decides what kind of behavior is masculine and what kind of behavior is feminine?

The answer is easy: thousands of years of patriarchy that has created a system where certain behavior is considered feminine and others masculine. Through “gender-affirming care,” when a health professional recommends a trans-identifying man to act more feminine in order to conform to his “gender identity,” the health care professional is reinforcing these stereotypes created by patriarchy. Both patriarchy and “gender-affirming care” state that, if you are a particular gender, you have to perform in ways stereotypical to that gender in order to be happy. The only difference between the two is that patriarchy bases your gender on your sex (a biological reality), whereas “gender-affirming care” bases your gender in your gender identity (a psychological feeling that is in turn based on the social construct of gender).

Psychological intervention in a “gender-affirming care” is one that validates the client’s gender dysphoria. It does not challenge the dysphoria in any way. While validation might, on the surface, seem a compassionate response (and it is for a lot of situations), it is not an appropriate one in many situations. For example, an anorexic client believes she is fat, even when her body is dying out of a lack of nutrition. If a therapist tried to “validate” her feelings of being fat, he would (quite rightly) be questioned on the ethics of his action. The same goes for body dysmorphic disorder, where a person is obsessed with a part of her body being “abnormal” or “not right” that it affects her daily functioning. There’s also body integrity identity disorder, where a person believes that he cannot be his real self unless he destroys a specific part of his body and opts for voluntary mutilation. How would you feel about a psychologist who would validate a person’s desire to mutilate his body and assist in the process? Here’s a video of a woman who claims to have voluntarily poured toilet cleaner in her eyes in order to blind herself.

Is gender dysphoria like body dysmorphic disorder and anorexia nervosa, i.e. arising out of a deep-rooted hatred for one’s body, that needs to be challenged ethically, or is it like a condition that needs to be accepted?

There are differing opinions on this. Yet, there is one thing that cannot be discredited by anyone. It is that most people suffering from gender dysphoria have a history of childhood trauma and other problems, as confirmed by a whitsleblower of a so-called gender-affirming service. When a person suffers from that kind of trauma, feeling a hatred or disgust with one’s body, or even dissociation from one’s body, is a common response. Talk to anyone who has been sexually assaulted, or molested about the immediate response of her body. Psychologists or psychotherapists know this. Yet, under “gender-affirming care”, they conveniently overlook this. Under “gender-affirming care,” you cannot talk about the childhood trauma, because anything that mildly challenges their dysphoria is considered (in an Orwellian twist of language) malpractice. In reality, not dealing with trauma should be dealt as an unethical conduct for a psychologist.

Medical intervention in “gender-affirming care” involves the use of puberty blockers, hormone replacement therapy (HRT) and sex reassignment surgeries (SRS). Puberty blockers are used in prepubescenct children to stop puberty, because, we (as a culture) finally decided that a prepubescent child can have the right to make life-altering decisions. GnRH, a category of drugs used as puberty blocker, suppresses the release of testosterone in male and estradiol in female, thus stopping the development of primary and secondary sex characteristics. If taken for a long time, it permanently affects the body’s production of follicle stimulating hormone (FSH), lutenizing hormone (LH), testosterone and estradiol – all of which are related to a normal reproductive and sexual functioning. And, this is a decision a child is making before puberty, before the child has even had a chance to see himself as a sexual and/or reproductive being. Lupron is also the drug that is used to chemically castrate male sex offenders. However, it is recommended to be reserved for offenders with “highest risk of sexual offending due to its extensive side-effects“.

Simply put, the drug that is too harmful for a person with a low to medium risk of sexual offending, is promoted by “gender-affirming care” to children without a fully developed prefrontal cortex (i.e. without the ability to fully comprehend consequences of one’s actions).

HRT and SRS are not better either. There are many who regret these interventions for the impact that they had, and mainly because they were never given the actual intervention that they needed: trauma healing. A pioneer study looked into the lived experiences of 237 detransitioners on their regret, medical complications, and even, the vitriol they face from trans-rights activists.

For a well-written account of a detransitioner, read Kiera Bell’s story. Her tireless activism and legal lawsuit was what brought in stricter regulation for medical intervention in the UK.

Self-identified gender identity

Self-identified gender identity or Self-ID (as it is commonly known) means the ability of a person to be able to change one’s sex legally without the need for any medical intervention or for any form of psychological assessment. Trans rights activists have been pushing for self-ID in many countries, claiming that it would help with gender dysphoria. After all, treating a person in the way that they desire to be treated should not have been a problem. Unfortunately, it turned out to be. It meant rapists immediately after conviction claiming to be women and then being housed in women’s prisons, where they get access to vulnerable women. It meant men claiming to be a woman getting into seats reserved for a woman. It meant mediocre male athletes claiming to be women and playing in women’s sports, where due to their biological advantage, they easily win the competitions. It meant pedophiles claiming to be women to get lighter sentences. For countries where law does not recognize a woman raping woman, it could mean no sentence for a rapist claiming to be a woman. For more on how self-ID has been misused by sex offenders, read this open letter by Derrick, Lierre and Max.

Self-ID is an issue where the demands of the trans rights movement directly clash with the hard-fought rights of women for centuries. Sadly, many have chosen to forego of women’s rights in order to validate men’s feelings.

Why it matters?

WHO is a leading body on health related information throughout the world. Although WHO guidelines are not binding (i.e. no country is forced to comply by its standards), it does have high influence in creating standards across many countries. This is especially true for low and middle income countries (LMIC). LMIC lack the resources and expertise to develop guidelines of their own. As a result, they have a greater reliance on WHO guidelines for health related issues. Regardless of the economic status of the countries, WHO is an authority body when it comes to health related matters globally. It is bound to have a great influence in the policies of all nations.

What can you do?

  • Submit your comments to hiv-aids@who.int The deadline for submitting comments on the WHO announcement is January 8, 2024.
  • Sign this petition by Who Decides It explains many issues with the announcement that may not have been covered in the above piece.
  • Find women and men around you and organize to defend these hard-fought rights in your locality.

Photo by Alexander Grey on Unsplash