The Green Flame: Bright Green Lies: How The Environmental Movement Lost Its Way and What We Can Do About It

The Green Flame: Bright Green Lies: How The Environmental Movement Lost Its Way and What We Can Do About It

This episode features a launch party for the new book Bright Green Lies: How The Environmental Movement Lost Its Way and What We Can Do About It, by Derrick Jensen, Lierre Keith, and Max Wilbert. The book uncovers some of the many myths surrounding the bright green movement.


Bright green is a phrase that means that they believe that this culture can be made to be sustainable with some technological fixes. One of the ways we see this would be they believe that wind and solar will save the planet from global warming. Wind and solar can run the economy and not harm the planet. The lies are, well, that.

The fundamental lie is that we can have this level of consumption and a planet too. That you can eat the planet and still have a livable planet. More specifically the lies would be that wind and solar and geothermal, etc. don’t harm the planet. That they can run an industrial economy, neither of which is true. Even in their own terms, they’re not being accurate.

The fundamental problem with all of this is they’re solving for the wrong variable. What do all the so called solutions to global warming, that you here in the mainstream media, have in common? What they have in common is that they take industrial civilization is being given. The natural world as having to adapt to industrial capitalism, to conform to industrial capitalism.

I remember a line in some paper or another where they said that the rule of nature is adapt or die. They were talking about some species being driven extinct by this culture. That’s saying that everybody has to adapt to this way of living or die.

That’s literally insane in terms of being out of touch with physical reality. Because the landbase has to be primary. The health of the planet has to be primary. Without the planet, you cannot have a social system whatsoever. Every social system that has ever existed is based on the health of the land. And if you have a way of life that is based on destroying the health of the land, that is, not a planet with a future.

The fundamental lie is that we can continue this way of living with just a change in what fuels the destructive activities. I don’t think it really matters. It doesn’t matter to the fish being caught in the drift net, whether the ships are fueled by bunker fuel or solar, apart from the fact that solar wouldn’t do it anyways.

The book tackles the greenwashing surrounding so much so-called “green” technology and other false solutions. The authors read excerpts from the book, discuss it’s themes, and answer audience questions.

You can order the book into your local bookstore (or for delivery) here.

Music: Trick or Treat (instrumental) by RYYZN Creative Commons — Attribution 3.0 Unported — CC BY 3.0.

Greenwashing the Blue Economy

Greenwashing the Blue Economy

Editor’s Note: After exploiting almost every land on Earth, the industrial economy has now moved on to exploit the sea. Exploiters do not view the sea as many of us do: a deep body of water that is home to unimaginably large number of creatures. They see the sea as they view any other place on Earth: a huge reservoir of resources that might profit them. These profits come in many forms: greater wealth, which in turn is control over even more resources, and an ability to surround oneself with and have power over more people to do their bidding. It is for this that they are destroying life on Earth.

But, of course, that is not something they could publicly acknowledge. They have to create a more “righteous” justification for their not-so-righteous action. This is why they, in a cruel twist of words, claim to exploit the sea to protect the environment. In the following piece, Julia Barnes explains how the blue economy is just another form of greenwashing. Julia Barnes is the director of the award-winning documentaries Sea of Life and Bright Green Lies. She is a co-founder of Deep Sea Defenders, a campaign dedicated to protecting the marine environment from seabed mining. deepseadefenders.org


The Blue Economy and Greenwashing

By Julia Barnes

The term “blue economy” was first introduced in 2012, at the United Nations climate change conference in Qatar, COP18.

It has become a buzzword used by ocean conservationists and industry alike. But what does this term actually mean? And more importantly, what are the implications for the ocean?

Definitions vary. For some, the term simply describes economic activities taking place at sea. However, most interpretations include language around sustainability, conservation, or better stewardship.

According to Google/Oxford Languages, the blue economy is defined as:

blue economy

noun

an economic system or sector that seeks to conserve marine and freshwater environments while using them in a sustainable way to develop economic growth and produce resources such as energy and food.

Embedded in this definition are the values and assumptions of the dominant culture: the idea that economic growth is desirable, that the ocean consists of resources to be exploited, and that these resources can be “developed” in a sustainable way.

Sustainable has become perhaps the most meaningless word in the English language. It has been pasted in front of nearly every destructive activity imaginable; used as a rhetorical shield to deflect criticism. We now have sustainable mining, sustainable forestry, sustainable fisheries, and sustainable energy. Yet, the real world effects of these activities remain the same: they are destroying the planet.

Some examples of sectors within the blue economy include: industrial fishing, aquaculture, shipping, coastal and marine tourism, energy (wind, waves, tidal, biofuel, offshore oil and gas), ocean-based carbon credits, mineral resources (deep sea mining, dredging, sand mining), and biotechnology (marine genetic resources, industrial enzymes) – all of which the ocean would be better off without.

The problem isn’t that these industries are being done in an unsustainable way and can somehow be tweaked to become sustainable; unsustainability is inherent to what they are, and to the economic model under which they operate – a model that demands infinite extractive growth despite the fact that our planet is finite and has already been largely denuded of life, a model that objectifies the ocean and values it only for the profit humans can extract from it.

The notion of a sustainable blue economy provides the illusion of protection. Meanwhile, industry and corporations are doubling down on their efforts to exploit the sea, extracting living organisms faster than the rate at which they can reproduce, destroying habitat, wiping out vulnerable species, and pushing new frontiers of extraction. Carbon capture schemes are popping up, abusing the sea in a shell game that legitimises continued emissions through supposed carbon “offsets”. Genetic prospecting threatens to privatize and commodify the very DNA of our nonhuman kin. Deep sea mining threatens to disrupt the ocean on a scale not previously seen. Offshore energy projects (for fossil fuels and so-called renewables) impose damage on the sea while providing power to the system that is at the root of the problem.

At a time when we should be pulling back, reducing our impact, and allowing the ocean to regenerate, the blue economy offers instead to continue business as usual, only rebranded.

As with so many of the things that have been marketed to us as “green”, the blue economy is primarily about sustaining a gluttonous way of life at the expense of life on the planet.

What if instead of defining the ocean as a resource, we valued it for what it really is? A living community vital to the functioning of our planet. The foundation of life on Earth. An entity with volition of its own. A force much older, larger, and wiser than we are. Something so powerful, beautiful, and magical, it cannot be described in words but can certainly be felt. Something sacred and deserving of respect.

The ocean is already collapsing under the many assaults of the global industrial economy. Further commodifying it under a vague claim of sustainability will not solve the problem.

Hydroelectric  Dams Are Not Green

Hydroelectric Dams Are Not Green

Editor’s note: Hydroelectric dams are not green energy, despite many claims that they are. Hydropower kills rivers, displaces millions of human beings, drives anadromous fish and other life dependent on free-flowing rivers extinct, and actually releases substantial greenhouse gasses. This post includes a short excerpt from Bright Green Lies as well as an article detailing a destructive dam proposal in Bolivia.


Dams are Not Green Energy

Excerpted from Chapter 11: The Hydropower Lie of Bright Green Lies: How the Environmental Movement Lost Its Way by Derrick Jensen, Lierre Keith, and Max Wilbert

Once upon a time, dams were recognized for the environmental atrocities they are. Human beings understood that dams kill rivers, from source to sea. They understood that dams kill forests, marsh- lands, grasslands.

In the 12th century, Richard the Lionhearted (King Richard I of England) put in place a law forbidding dams from preventing salmon passage. In the 14th century, Robert the Bruce did some- thing similar for Scotland. His descendant Robert the III went even further, declaring that three convictions for killing salmon out of season would be a capital offense.

Fast-forward to today, when dams are claimed to provide “clean” and “green” energy.

Where’s Robert the III when you need him?

As recently as three decades ago, at least environmentalists still consistently opposed dams. But the coup that turned so much environmentalism away from protecting the real world and into a lobbying arm of favored sectors of the industrial economy has rhetorically turned dams into environmental saviors. And climate change activists are among the most relentless missionaries for the gospel of the green dam.

This issue is urgent. While here in the United States, no new large dams have been built in many years (although many shovel-ready proposals are waiting for public funding), large hydropower dams are being built around the world as quickly as (in)humanly possible.

Once again, environmental engineer Mark Jacobson is an exam- ple, as he always seems to be, of someone working hard to kill the planet in order to save it. His 100 percent “renewable” transition plans—and remember, bright greens and many mainstream environmentalists love this guy—call for building about 270 new large hydroelectric dams globally, each at least the size of the Hoover or Glen Canyon dams.6 He also calls for major expansions to existing dams by adding new turbines. His models rely heavily on hydro because solar and wind facilities are by their nature intermittent and unreliable.


In Bolivia, Indigenous groups fear the worst from dam project on Beni River

By Translated by Maxwell Radwin

  • More than 5,000 Indigenous people would be impacted by flooding from the construction of two dams in Bolivia, according to Indigenous organizations and environmentalists.
  • Successive governments have mulled the Chepete-El Bala hydroelectric project for more than half a century, and the current administration of President Luis Acre has now revived it as a national priority.
  • While Indigenous groups have successfully rejected the plan in the past, this time a group of 10 Indigenous organizations have signed an agreement with the state energy company approving feasibility studies.
  • If completed, the reservoirs for the project would cover a combined area larger than Bolivia’s capital, La Paz, and inundate an area that’s home to thousands of plant and animal species.

The Bolivian government has revived a long-held plan to build a hydroelectric plant in a corner of the country’s western La Paz department, sparking concerns about the potential displacement of more than 5,000 Indigenous people from the area.

The affected communities live in two protected areas, Madidi National Park and Pilón Lajas Biosphere Reserve and Communal Lands, parts of which would be flooded for the twin dams of the Chepete-El Bala hydroelectric project.

President Luis Arce, who served as minister of the economy in the earlier administration of Evo Morales, is following the same road map as his predecessor, who in July 2007 announced the original plans for the hydroelectric dams as a national priority.

Ruth Alipaz denuncia que más de 5000 indígenas de cinco naciones perderán sus territorios. Foto: Chema Formentí. dams are not green energy
Since 2018, there have been concerns that around 5,000 Indigenous people would be impacted by dam construction. Image courtesy of Chema Formentí.

The idea to generate hydropower in the Beni River Basin, specifically in El Bala Gorge, has been around for more than 50 years and given up on numerous times due to its economic unfeasibility and high environmental cost. The last time it was rejected by Indigenous communities was during the Hugo Banzer government in the late 1990s, before being nearly resurrected under Morales, Bolivia’s first Indigenous president.

Since then, the issue had largely faded for the six Indigenous communities that live in the area: the Mosetén, Tsiman, Esse Ejja, Leco, Tacana and Uchupiamona. The groups are now speaking out against the hydropower project, saying it would “cut off” the three rivers vital to their existence: the Beni and two of its tributaries, the Tuichi and Quiquibey.

“This would mean forced displacement and that means taking away our territory. We would be forced to leave our space, our ancestral domain,” said Alex Villca, a member of the National Coordinator for the Defense of Indigenous Peasant Territories and Protected Areas (Contiocap) of Bolivia. “We would be giving up what is most important: without territory there are no Indigenous peoples. This would be accepting a silent death. Wherever they take us, it would never be the same.”

The Indigenous leader said the problem goes even further. He said that in the Chepete mountains, some Indigenous peoples live in voluntary isolation — believed to be Mosetén, although there aren’t many studies to confirm this — and that they would be “totally” affected if the dams were constructed in the area. “We know from our brothers that there exists, in the peaks of the Chepete, a community in voluntary isolation that must be unaware of all these plans. Imagine how that would affect them if this project comes to fruition,” Villca said.

Tenders resumed

In 2021, Bolivia’s National Electric Energy Company (Ende) resumed the commissioning of the Chepete-El Bala project, announcing tenders for geological and geotechnical studies. The state-owned company said that in the case of the Chepete plant, the planned reservoir area would flood 46 square kilometers (18 square miles) of the total area of 3,859 square kilometers (1,490 square miles) of the Pilón Lajas reserve. The reservoir at El Bala, meanwhile, would cover 94 km2 (36 mi2) of the 18,895-km2 (7,295-mi2) Madidi park.

reservoir in the tropics - dams are not green energy
El Bala Gorge on the Beni River. Image courtesy of Chema Formentí.

In August, the Office of Indigenous Peoples of La Paz (Cpilap) signed an agreement with Ende authorizing the final design studies for the Chepete-El Bala project.

The agreement establishes that Cpilap must “allow the entry of Ende Corporation and its contracted companies to the areas of direct and indirect influence in order to carry out research, information gathering, socialization and data collection that allows studies, the creation of projects, to finalize the design to implement electric power generation, transmission and distribution.”

Villca spoke out against the signing of the agreement. “What worries us is that the tenor of the agreement is that it not only allows for complementary studies but also, in the future, allows Ende to start construction of the Chepete and El Bala hydroelectric plants. This is much more serious.”

Cpilap is a regional organization that brings together 10 Indigenous organizations in La Paz department: the Indigenous Council of the Tacana Peoples, the Office of the Indigenous Leco de Apolo, the Leco Indigenous People and Larecaja Native Communities, the Mosetén Indigenous Peoples Organization, the Indigenous Peoples of de San José de Uchupiamonas, the Esse Ejja of Eiyoquibo Indigenous Community, the Regional Council of T-simane Mosetén of Pilón Lajas, the Native Agroecological Community of Palos Blancos, the Tacana II Indigenous Communities of Rio Madre de Dios, and the Captaincy of the Araona Indigenous People. All of these organizations, according to Villca, are connected to Arce and Morales’s ruling party, the Movement for Socialism (MAS).

Gonzalo Oliver Terrazas, president of Cpilap, said five of the six affected Indigenous communities agreed with the hydropower project. The sixth community are the Mosetén, who didn’t sign the agreement. “This agreement doesn’t mean that the dam will be built,” he said. “The goal is to determine the feasibility or infeasibility of the project. Another important aspect that the agreement has is the social component, which we have included so that there can be electricity and housing projects.”

The Association of Indigenous Communities of the Beni, Tuichi and Quiquibey Rivers, an organization started in 2001 to defend the ancestral territories of the six Indigenous communities impacted by the project, has demanded that a prior consultation be carried out with the communities to approve or reject the project. The communities met over one weekend and decided to reject the government initiative, demonstrating that there are leaders for and against conducting feasibility studies for the project.

The hills of El Bala near the town of Rurrenabaque. Image courtesy of Chema Formentí.

“We remind [the government] that in 2016 there was a 12-day vigil and the expulsion of the Geodata and Servicons companies that had started work and studies in the territory without fulfilling a free, prior and informed consent [FPIC] consultation in good faith so as to receive the consent of the communities,” said a document published by the association.

Terrazas said the signing of the agreement with Ende doesn’t mean there won’t be consultation with Indigenous communities. He said that if the feasibility of the project is approved, a consultation will be carried out with the communities to approve or reject the construction of the hydropower plants.

In January 2018, Ende returned the prefeasibility study to the Italian company Geodata Engineering for correction. Geodata recommended “to postpone the development of the El Bala 220 hydroelectric plant until the conditions in the Bolivian energy market and abroad indicate that it is convenient to start its implementation.”

City-size reservoir

The project, which would start after a public tender is launched, would flood at least 662 km2 (256 mi2) of land for the two dams, according to Indigenous groups. Combined, the two reservoirs would cover an area five times bigger than Bolivia’s capital, La Paz. And if the dried-out salt lake of Poopó, in the department of Oruro, doesn’t recover, Chepete-El Bala would be the second-biggest lake in Bolivia after Titicaca.

The project calls for building the first dam in the Beni River’s Chepete Gorge, 70 km (43 mi) upstream from the town of Rurrenabaque, in the department of Beni, and the second near El Bala Gorge, 13.5 km (8.3 mi) upstream of the same town.

dams are not green energy
The town of Rurrenabaque, which would have two dams upstream. Image courtesy of Chema Formentí.

The Chepete dam would raise the water level to 158 meters (518 feet), forming a lake that would be 400 m (1,312 ft) above sea level. The dam at El Bala would raise the water level by 20 m (65 ft) and its reservoir would be 220 m (721 ft) above sea level. Unlike the Chepete dam, which would be a concrete wall, the dam at El Bala would consist of gates and generators in the middle of the river.

Extinction and displacement

According to the Solón Foundation, an environmental NGO, a total of 5,164 people would be relocated for the project, the majority of them Indigenous. The area is also home to 424 plant species of plants, 201 land mammals, 652 birds, 483 amphibians and reptiles, and 515 fish species. It’s not clear which species are most likely to go locally extinct as a result of the flooding, or how many would be affected.

The main fear of the Indigenous communities in the area is that the construction of both dams would mean forcibly displacing more than 5,000 residents. The construction of the second reservoir at El Bala, according to the Solón Foundation and Indigenous organizations opposed to the project, would flood the entire community of San Miguel del Bala. There’s no official information on a displacement plan for the communities more than 1,000 residents.

And with the construction of the Chepete reservoir, a little more than 4,000 Indigenous people would be displaced. All the populated areas affected by the reservoir, according to Geodata, have collective titles belonging to the Tacanas, Lecos and Mosetén peoples. Additionally, development on the river could interfere with the livelihoods of many residents, who fish and farm and, in more recent years, oversee communal tourism activities.

Chepete Gorge on the Beni River would be dammed to power a hydroelectric plant. Image courtesy of Alex Villca. - dams are not green energy
Chepete Gorge on the Beni River would be dammed to power a hydroelectric plant. Image courtesy of Alex Villca.

Valentín Luna is an Indigenous Tacana leader and head of the San Miguel del Bala community. Currently, there are at least 20 eco-lodges that have been built in the Madidi and Pilón Lajas protected areas. Most of these initiatives are managed by the local communities. Four of these eco-lodges would be flooded by the dams, according to Luna: one in Chalalán overseen by the Uchupiamonas, one run by San Miguel del Bala residents, one in Villa Alcira, and one run by the Chimanes and Mosetén of Asunción del Quiquibey.

For the Indigenous people who don’t want the dams in their area, the main worry isn’t the end of tourism. They fear that the six Indigenous groups will disappear along with it.

This piece first appeared in Mongabay.


Banner image of Chepete Gorge on the Beni River, located 70 kilometers (43 miles) upstream of the village of Rurrenabaque. Image courtesy of Alex Villca.

Will Falk’s Life-Centered Writing

The Green Flame: Bright Green Lies: How The Environmental Movement Lost Its Way and What We Can Do About It

The Environmental Impacts of “Green” Technology

Happening today:
Bright Green Lies the documentary premieres Earth Day – April 22nd — as a live-streaming event and Q&A with director Julia Barnes, and authors Derrick Jensen, Lierre Keith, and Max Wilbert. Tickets are available at https://www.brightgreenlies.com/


This article originally appeared on Counterpunch.

By Julia Barnes

Solar panels, wind turbines, and electric cars have long been touted as solutions to the climate crisis.

The “green” image attached to these technologies masks a dark reality; they are adding to the problem of environmental destruction, failing to reduce CO2 emissions, and accelerating the mass extinction of life on the planet.

In my upcoming film Bright Green Lies, based on the book by the same name, I take a critical look at the industries that claim to be about saving the planet.

60% of the European Union’s “renewable” energy comes from biomass. Forests across North America are being clear cut and shipped across the Atlantic to be burned for electricity. Biomass is inaccurately counted as carbon neutral, when in reality emissions from biomass plants can exceed that of coal fired power plants. The burning of wood in Europe is subsidized to the tune of nearly 7 billion euros per year.

Dams have been called “methane bombs” because they produce large amounts of methane. They also harm rivers by increasing the water temperature and blocking the passage of fish who swim upriver to spawn.

So-called “renewables” like solar panels and wind turbines are made of finite materials that require mining. The materials that go into creating “green” tech range from copper and steel to concrete, sand, and rare earths. In Baotou, China, a dystopian lake is filled with toxic waste from rare earths mining. Fossil fuels are burned throughout the production process.

Wind turbines in the US kill over 1 million birds per year. Bats who fly near the turbines can die of barotrauma – their lungs exploding from the pressure differential caused by the blades.

A proposed lithium mine in northern Nevada currently threatens 5000 acres of old growth sagebrush habitat. The industry calls this a “green” mine because the lithium will be used in electric car batteries. I doubt the golden eagles, sage grouse, pronghorn antelope, rabbitbrush, or Crosby’s buckwheat who call the area home would agree. The mine would burn around 11,300 gallons of diesel fuel and produce thousands of tons of sulfuric acid per day.

There are plans to mine the deep sea to extract the materials for electric car batteries and “renewable” energy storage. It is predicted that each mining vessel would process 2-6 million cubic feet of sediment per day. The remaining slurry would be dumped back into the ocean where it would smother and burry organisms, toxify the food web, and potentially disrupt the plankton who produce two thirds of earth’s oxygen.

These are just a few examples of the environmental harms associated with “green” technology. To scale up the production of these technologies would require increased mining, habitat destruction, global shipping, industrial manufacturing, and the production of more toxic waste. “Renewables” are predicted to be the number one cause of habitat destruction by mid-century.

So-called green technologies both emerge from and support the industrial system that is destroying life on the planet.

We have been told a story that there is a baseline demand for energy, and that if this demand could be met with so-called renewables, fossil fuel use would diminish. This story runs contrary to the entire history of energy usage. Historically, as new sources of energy have been added to the grid, old sources have remained constant or grown. Instead of displacing each other, each additional source stacks on top of the rest, and industrial civilization becomes more energy intensive.

We see the same pattern today, in the real world, with the addition of so-called renewables. On a global scale, “green” technologies do not even deliver on their most basic promise of reducing fossil fuel consumption.

All the mining, pollution and habitat destruction simply adds to the harm being done to the planet. Nothing about the production of “green” energy helps the natural world.

The push for “green” energy solves for the wrong variable. It takes a high-energy, high-consumption industrial civilization as a given, when this is precisely what needs to change if we are to live sustainably on this planet.

The real solutions are obvious; stop the industries that are causing the harm and allow life to come back. Fossil fuels need our opposition. So do lithium mines, rare earths mines, copper mines, iron mines, and industrial wind and solar facilities. Fracking should not be tolerated. Neither should biomass plants or hydroelectric dams.

Forests, prairies, mangroves, seagrasses, and fish have all been decimated. They could all sequester large amounts of carbon if we allowed them to recover.

While making my first documentary, Sea of Life, I visited the village of Cabo Pulmo. The ocean there had once been heavily overfished, but within ten years of creating a marine protected area, the biomass – the mass of life in the ocean – increased by over 450%. When I arrived, 20 years after the marine reserve was created, I found an ocean that was teeming with fish.

Life wants to live. If we can stop the harm, nature will do the repair work that’s necessary. But there are limits to how far things can be pushed, and we are running out of time. Up to 200 species are going extinct every day. The destruction of the world is accelerating, thanks in part, to the very industries being touted as “green”. With life on the planet at stake, we cannot afford to waste time on false solutions.

Bright Green Lies the book is available now.

Julia Barnes is the director of the award-winning documentary Sea of Life.

The Green Flame: Bright Green Lies: How The Environmental Movement Lost Its Way and What We Can Do About It

Happening Today: Live Streaming Event “Ending The Greenwashing”

Join Us Today

Derrick Jensen, Lierre Keith, Max Wilbert, and grassroots organizers from around the world for a special 3-hour live streaming event, Ending The Greenwashing, starting at 1pm Pacific Time and hosted by Deep Green Resistance.

This event will explore in detail the topic of greenwashing.

Around the planet, mining companies, energy producers, automakers, engineering firms, and investors are gearing up for a new industrial revolution: the “green economy” transition. Trillions of dollars in public subsidy are being redirected to support this. Climate change is a crisis, and fossil fuels must be stopped. But will this project actually help the planet?

The evidence, to be frank, isn’t good.

From north to south, east to west, “renewable” energy operations are bulldozing rare ecosystems, trampling community rights, and looking far too similar to fossil fuels for comfort. The promise of a “green” industrial economy is rapidly being revealed as an illusion meant to generate profits and prevent us from recognizing the truth: that we need fundamental, revolutionary changes in our economy and culture — not just superficial changes to our energy sources.

This event will introduce you to on-the-ground campaigns being waged around the planet, introduce various strategies for effective organizing, and rebut false solutions through readings of the new book Bright Green Lies: How the Environmental Movement Lost Its Way and What We Can Do About It, and discuss philosophy of resistance. There will be opportunities to ask questions and participate in dialogue during the event.

The mainstream environmental movement is funded mainly by foundations which don’t want revolutionary change.

Radical organizations like Deep Green Resistance therefore rely on individual donors to support activism around the world, which is why Ending The Greenwashing is also a fundraiser. We’re trying to raise funds to support global community organizing via our chapters, fund mutual aid and direct action campaigns, and make our core outreach and organizational work possible.

Whether or not you are in a financial position to donate, we hope you will join us today on April 17th for this event!

Facebook event: https://www.facebook.com/events/5248823575192797/

Event will be live streamed on this page: https://givebutter.com/endthegreenwash