The Creation of Patriarchy

The Creation of Patriarchy

Editors note: Gerda Lerner (1920-2013) was a historian, author and teacher. She was a professor emeritus of history at the University of Wisconsin–Madison and a visiting scholar at Duke University. Lerner was one of the founders of the field of women’s history, and was a former president of the Organization of American Historians. She taught what is considered to be the first women’s history course in the world at the New School for Social Research in 1963.

This excerpt comes from the final chapter of the book The Creation of Patriarchy (1983), and summarizes portions of the preceding chapters. While some of Lerner’s claims may in retrospect be overly optimistic (for example, she could not have predicted the explosion in internet pornography as a primary sex-education tool of patriarchy), the book as a whole is a excellent introduction to the topic of patriarchy and its origins.

By Gerda Lerner


Patriarchy is a historic creation formed by men and women in a process which took nearly 2500 years to its completion. In its earliest form patriarchy appeared as the archaic state. The basic unit of its organization was the patriarchal family, which both expressed and constantly generated its rules and values. We have seen how integrally definitions of gender affected the formation of the state. Let us briefly review the way in which gender became created, defined, and established.

The roles and behavior deemed appropriate to the sexes were expressed in values, customs, laws, and social roles. They also, and very importantly, were expressed in leading metaphors, which became part of the cultural construct and explanatory system.

The sexuality of women, consisting of their sexual and their reproductive capacities and services, was commodified even prior to the creation of Western civilization. The development of agricutlure in the Neolithic period fostered the inter-tribal “exchange of women,” not only as a means of avoiding incessant warfare by the cementing of marriage alliances but also because societies with more women could produce more children. In contrast to the economic needs of hunting/gathering societies, agriculturists could use the labor of children to increase production and accumulate surpluses. Men-as-a-group had rights in women which women-as-a-group did not have in men. Women themselves became a resource, acquired by men much as the land was acquired by men. Women were exchanged or bought in marriages for the benefit of their families; later, they were conquered or bought in slavery, where their sexual services were part of their labor and where their children were the property of their masters. In every known society it was women of conquered tribes who were first enslaved, whereas men were killed. It was only after men had learned how to enslave the women of groups who could be defined as strangers, that they then learned how to enslave men of those groups and, later, subordinates from within their own societies.

Thus, the enslavement of women, combining both racism and sexism, preceded the formation of classes and class oppression. Class differences were, at their very beginnings, expressed and constituted in terms of patriarchal relations. Class is not a separate construct from gender; rather, class is expressed in genderic terms.

By the second millennium B.C. in Mesopotamian societies, the daughters of the poor were sold into marriage of prostitution in order to advance the economic interests of their families. The daughters of men of property could command a bride price, paid by the family of the groom to the family of the bridge, which frequently enabled the bride’s family to secure more financially advantageous marriages for their sons, thus improving the family’s economic position. If a husband or father could not pay his debt, his wife and children could be used as pawns, becoming debt slaves to the creditor. These conditions were so firmly established by 1750 B.C. that Hammurabic law made a decisive improvement in the lot of debt pawns by limiting their terms of service to three years, where earlier it had been for life.

The product of this commodification of women—bridge price, sale price, and children—was appropriated by men. It may very well represent the first accumulation of private property. The enslavement of women of conquered tribes became not only a status symbol for nobles and warriors, but it actually enabled the conquerors to acquire tangible wealth through selling or trading the product of the slaves’ labor and their reproductive product, slave children.

To step outside of patriarchal thought means: Being skeptical toward every known system of thought; being critical of all assumptions, ordering values and definitions.

Testing one’s statement by trusting our own, the female experience. Since such experience has usually been trivialized or ignored, it means overcoming the deep-seated resistance within ourselves toward accepting ourselves and our knowledge as valid. It means getting rid of the great men in our heads and substituting for them ourselves, our sisters, our anonymous foremothers.

Being critical toward our own thought, which is, after all, thought trained in the patriarchal tradition. Finally, it means developing intellectual courage, the courage to stand alone, the courage to reach farther than our grasp, the courage to risk failure. Perhaps the greatest challenge to thinking women is the challenge to move from the desire for safety and approval to the most “unfeminine” quality of all—that of intellectual arrogance, the supreme hubris which asserts to itself the right to reorder the world. The hubris of the god-makers, the hubris of the male system-builders.

The system of patriarchy is a historic construct; it has a beginning; it will have an end. Its time seems to have nearly run its course—it no longer serves the needs of men or women and in its inextricable linkage to militarism, hierarchy, and racism it threatens the very existence of life on earth.

What will come after, what kind of structure will be the foundation for alternate forms of social organization we cannot yet know. We are living in an age of unprecedented transformation. We are in the process of becoming. But we already know that woman’s mind, at last unfettered after so many millennia, will have its share in providing vision, ordering, solutions. Women at long last are demanding, as men did in the Renaissance, the right to explain, the right to define. Women, thinking themselves out of patriarchy add transforming insights to the process of redefinition.

As long as both men and women regard the subordination of half the human race to the other as “natural,” it is impossible to envision a society in which differences do not connote either dominance or subordination. The feminist critique of the patriarchal edifice of knowledge is laying the groundwork for a correct analysis of reality, one which at the very least can distinguish the whole from a part. Women’s History, the essential tool in creating feminist consciousness in women, is providing the body of experience against which new theory can be tested and the ground on which women of vision can stand.

A feminist world-view will enable women and men to free their minds from patriarchal thought and practice and at last to build a new world free of dominance and hierarchy, a world that is truly human.

Pornography and Patriarchy: An Interview with Gail Dines

Pornography and Patriarchy: An Interview with Gail Dines

Dr. Gail Dines is Professor Emerita of Sociology at Wheelock College in Boston. She’s the author of multiple books and articles, and has been described as the world’s leading expert on the effects of pornography.

She’s the author of the highly acclaimed Pornland: How Porn Has Hijacked Our Sexuality (Beacon Press); and co-editor of Gender, Race, and Class in Media. Translated into four languages, Pornland is the basis of a documentary released this fall by Media Education Foundation.

Dr Dines is president and CEO of Culture Reframed, a non-profit organization composed of academics, professionals and activists from a wide range of perspectives, that is dedicated to raising public awareness about the impact of pornography on children, youth and adults. If you want to know much more about her work, you can go to her website, www.gaildines.com.

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WHAT IS DEEP GREEN RESISTANCE?

Deep Green Resistance is a radical environmental movement, dedicated to shifting activists towards strategies that have a real chance to stop the murder of the planet. Our allegiance is first and foremost to the land around us; we fight for the salmon, the pine trees, and the songbirds, not the solar panels and space shuttles so many ‘environmentalists’ have fallen in love with. We in DGR don’t want a more sustainable nightmare. We want a living world.

Deep Green Resistance recognizes that industrial civilization is incompatible with life on this planet – and when our way of living conflicts with the needs of the land, our way of living must go. This transition to a healthy and just relationship with the natural world is a massive undertaking, one that won’t be achieved with individual lifestyle changes and a green coat of paint on the latest mountain-killing mining rig. Real change will take a revolutionary heart. Anything less is a recipe for failure.

Deep Green Resistance has a roadmap for that revolution. We call it Decisive Ecological Warfare. We’ve studied the most successful movements in history, from the Irish Republicans to Mandela’s Umkhonto we Sizwe, and applied the lessons they can teach us to the fight for Earth liberation. Our goal as aboveground activists is to promote this strategic resistance, with the goal of triggering cascading systems failure within industrial infrastructure. In this mission, we are guided by a strict code of conduct, a steering committee of seasoned revolutionaries, and, most of all, an unwavering dedication to the land on which we live.

HOW CAN I HELP?

In the midst of all this destruction, it’s easy to feel hopeless. But there’s one nice thing about living in such dark times – anywhere you look, there’s great work to be done. Deep Green Resistance isn’t afraid to make the connections between open-pit mining and police brutality, between rape and deforestation, between acidified oceans and settler colonialism. We are proud anti-capitalists, anti-racists, and radical feminists, with members working on everything from pornography and prostitution to indigenous land rights and prison reform.

Whether on the front lines or behind the scenes, there is room for you in this war. So get in touch! We have members across the globe and resources in multiple languages. Head to our website, check our Facebook, or send us an email and introduce yourself. We’ll help you learn more about DGR, find opportunities for volunteering, and apply for greater involvement. You’ll also be able to download a free ebook copy of the Deep Green Resistance book.

DGR is working to create a life-centered resistance movement that will dismantle industrial civilization by any means necessary. In order to succeed, we’ll need teachers, healers, warriors, and workers. If you’re tired of the false solutions and the feel-good failures, Deep Green Resistance is for you, whatever your skills. In a fight like this, we need it all.

Remember: Deep Green Resistance is an aboveground organization, meaning we don’t engage in violence or property destruction. If you feel your talents would best be put to use in more militant actions, please do not contact us. This will keep you safer, and help us be more effective. We will not answer any questions related to any underground that may or may not exist.

“Our best hope will never lie in individual survivalism. Nor does it lie in small groups doing their best to prepare for the worst. Our best and only hope is a resistance movement that is willing to face the scale of the horrors, gather our forces, and fight like hell for all we hold dear.”

– Lierre Keith, Deep Green Resistance

Patriarchy is an Environmental Issue

Patriarchy is an Environmental Issue

Editors Note: This essay by Deep Green Resistance co-founder Lierre Keith was originally published on the DGR News Service in August 2015 under the title, “The Girls and the Grasses.” We think it an exceptional piece, and would like to share it again. [Photo by Max Wilbert, CC BY-NC-SA 4.0.]

by Lierre  Keith

Captured in a test tube, blood may look like a static liquid, but it’s alive, as animate and intelligent as the rest of you. It also makes up a great deal of you: of your 50 trillion cells, one-quarter are red blood cells. Two million are born every second. On their way to maturation, red blood cells jettison their nuclei―their DNA, their capacity to divide and repair. They have no future, only a task: to carry the hemoglobin that will hold your oxygen. They don’t use the oxygen themselves–they only transport it. This they do with exquisite precision, completing a cycle of circulation through your body every twenty seconds for a hundred days. Then they die.

The core of hemoglobin is a molecule of iron. It’s the iron that grasps the oxygen at the surface of your lungs, hangs on through the rush of blood, then releases it to wanting cells. If iron goes missing, the body, as ever, has a fallback plan. It adds more water to increase blood volume; thin blood travels faster through the fine capillaries. Do more with less.

All good except there’s less and less oxygen offered to the cells. Another plan kicks in: increased cardiac output. The heart ups its stroke volume and its rate. To keep you from exploding, the brain joins in, sending signals to the muscles enfolding each blood vessel, telling them to relax. Now blood volume can increase with blood pressure stable.

But still no iron arrives. At this point, the other organs have to cooperate, giving up blood flow to protect the brain and heart. The skin makes major sacrifices, which is why anemics are known for their pallor. Symptoms perceived by the person―you―will probably increase as your tissues, and then organs, begin to starve.

If there is no relief, ultimately all the plans will fail. Even a strong heart can only strain for so long. Blood backs up into the capillaries. Under the pressure, liquid seeps out into surrounding tissues. You are now swelling and you don’t know why. Then the lungs are breached. The alveoli, the tiny sacs that await the promise of air, stiffen from the gathering flood. It doesn’t take much. The sacs fill with fluid. Your body is drowning itself. This is called pulmonary edema, and you are in big trouble.

I know this because it happened to me. Uterine fibroids wrung a murder scene from me every month; the surgery to remove them pushed me across the red cell Rubicon. I knew nothing: my body understood and responded. My eyes swelled, then my ankles, my calves. Then I couldn’t breathe. Then it hurt to breathe. I finally stopped taking advice from my dog―Take a nap! With me!–and dragged myself to the ER, where, eventually, all was revealed.

Two weeks later, the flood had subsided, absorbed back into some wetland tissue of my body, and I felt the absence of pain as a positive. Breathing was exquisite, the sweetest thing I could imagine. Every moment of effortless air was all I could ever want. I knew it would fade and I would forget. But for a few days, I was alive. And it was good.

Our bodies are both all we have and everything we could want. We are alive and we get to be alive. There is joy on the surface of the skin waiting for sunlight and soft things (both of which produce endorphins, so yes: joy). There is the constant, stalwart sound of our hearts. Babies who are carried against their mothers’ hearts learn to breathe better than those who aren’t. There is the strength of bone and the stretch of muscle and their complex coordination. We are a set of electrical impulses inside a watery environment: how? Well, the nerves that conduct the impulses are sheathed by a fatty substance called myelin―they’re insulated. This permits “agile communication between distant body parts.” Understand this: it’s all alive, it all communicates, it makes decisions, and it knows what it’s doing. You can’t possibly fathom its intricacies. To start to explore the filigree of brain, synapse, nerve, and muscle is to know that even the blink of your eyes is a miracle.

Our brains were two million years in the making. That long, slow accretion doubled our cranial capacity. And the first thing we did with it was say thank you. We drew the megafauna and the megafemales, sculpted and carved them. The oldest known figurative sculpture is the Goddes of Hohle Fels, and 40,000 years ago someone spent hundreds of hours carving Her. There is no mystery here, not to me: the animals and the women gave us life. Of course they were our first, endless art project. Awe and thanksgiving are built into us, body and brain. Once upon a time , we knew we were alive. And it was good.

__________

And now we leave the realm of miracles and enter hell.

Patriarchy is the ruling religion of the planet. It comes in variations―some old, some new, some ecclesiastical, some secular. But at bottom, they are all necrophilic. Erich Fromm describes necrophilia as “the passion to transform that which is alive into something unalive; to destroy for the sake of destruction; the exclusive interest in all that is purely mechanical.” In this religion, the worst sin is being alive, and the carriers of that sin are female. Under patriarchy, the female body is loathsome; its life-giving fat-cells vilified; its generative organs despised. Its natural condition is always ridiculed: normal feet must be turned into four-inch stubs; rib cages must be crushed into collapse; breasts are varyingly too big or too small or excised entirely. That this inflicts pain―if not constant agony―is not peripheral to these practices. It’s central. When she suffers, she is made obedient.

Necrophilia is the end point of sadism. The sadistic urge is about control–“the passion to have absolute and unrestricted control over a living being,” as Fromm defined it. The objective of inflicting pain and degradation is to break a human being. Pain is always degrading; victimization humiliates; eventually, everyone breaks. The power to do that is the sadist’s dream. And who could be more broken to your control than a woman who can’t walk?

Some nouns: glass, scissors, razors, acid. Some verbs: cut, scrape, cauterize, burn. These nouns and verbs create unspeakable sentences when the object is a seven-year-old girl with her legs forced open. The clitoris, with its 8,000 nerve endings, is always sliced up. In the most extreme forms of FGM, the labia are cut off and the vagina sewn shut. On her wedding night, the girl’s husband will penetrate her with a knife before his penis.

You don’t do this to a human being. You do it to an object. That much is true. But there is more. Because the world is full of actual objects—cardboard boxes and abandoned cars—and men don’t spend their time torturing those. They know we aren’t objects, that we have nerves that feel and flesh that bruises. They know we have nowhere else to go when they lay claim to our bodies. That’s where the sadist finds his pleasure: pain produces suffering, humiliation perhaps more, and if he can inflict that on her, it’s absolute proof of his control.

Behind the sadists are the institutions, the condensations of power, that hand us to him. Every time a judge rules that women have no right to bodily integrity—that upskirt photos are legal, that miscarriages are murder, that women should expect to be beaten—he wins. Every time the Fashion Masters make heels higher and clothes smaller, he smiles. Every time an entire class of women—the poorest and most desperate, at the bottom of every conceivable hierarchy—are declared legal commodities for sex, he gets a collective hard-on. Whether he personally uses any such women is beside the point. Society has ruled they are there for him, other men have ensured their compliance, and they will comply. He can kill one—the ultimate sex act for the sadist—and no one will notice. And no one does.

There is no stop to this, no natural endpoint. There is always another sentient, self-willed being to inflame his desire to control, so the addiction is forever fed. With other addictions, the addict bottoms out, his life becomes unmanageable, and the stark choice is stop or die. But the sadist isn’t hurting himself. There’s no looming bottom to hit, only an endless choice of victims, served up by the culture. Women are the feast at our own funeral, and he is happy to feed.

_____

If feminism was reduced to one word, it would be this: no. “No” is a boundary, spoken only by a self who claims one. Objects have neither; subjects begin at no. Feminists said no and we meant it.

The boundary of “no” extended outward, an insult to one being an injury to all: “we” is the word of political movements. Without it, women are cast adrift in a hostile, chaotic sea, holding our breath against the next Bad Thing. With the lens of feminism, the chaos snaps into sharp focus. We gave words to the Bad Things, then faced down denial and despair to see the pattern. That’s called theory. Then we demanded remedies. That’s what subjects, especially political subjects, do. Emmeline Pankhurst, leader of the British suffragettes, worked at the Census Office as a birth registrar. Every day, young girls came in with their newborns. Every day, she had to ask who the father was, and every day the girls wept in humiliation and rage. Reader, you know who the fathers were. That’s why Pankhurst never gave up.

To say no to the sadist is to assert those girls as political subjects, as human beings with the standing that comes from inalienable rights. Each and every life is self-willed and sovereign; each life can only be lived in a body. Not an object to be broken down for parts: a living body. Child sexual abuse is especially designed to turn the body into a cage. The bars may start as terror and pain but they will harden to self-loathing. Instilling shame is the best method to ensure compliance: we are ashamed—sexual violation is very good at that—and for the rest of our lives we will comply. Our compliance is, of course, his control. His power is his pleasure, and another generation of girls will grow up in bodies they will surely hate, to be women who comply.

_______

What has been done to our bodies has been done to our planet. The sadist exerts his control; the necrophiliac turns the living into the dead. The self-willed and the wild are their targets and their necrotic project is almost complete.

Taken one by one, the facts are appalling. In my lifetime, the earth has lost half her wildlife. Every day, two hundred species slip into that longest night of extinction. “Ocean” is synonymous with the words abundance and plenty. Fullness is on the list, as well as infinity. And by 2048, the oceans will be empty of fish. Crustaceans are experiencing “complete reproductive failure.” In plain terms, their babies are dying. Plankton are also disappearing. Maybe plankton are too small and green for anyone to care about, but know this: two out of three animal breaths are made possible by the oxygen plankton produce. If the oceans go down, we go down with them.

How could it be otherwise? See the pattern, not just the facts. There were so many bison on the Great Plains, you could sit and watch for days as a herd thundered by. In the central valley of California, the flocks of waterbirds were so thick they blocked out the sun. One-quarter of Indiana was a wetland, lush with life and the promise of more. Now it’s a desert of corn. Where I live in the pacific northwest, ten million fish have been reduced to ten thousand. People would hear them coming for a whole day. This is not a story: there are people alive who remember it. And I have never once heard the sound that water makes when forty million years of persistence finds it way home. Am I allowed to use the word “apocalypse” yet?

The necrophiliac insists we are mechanical components, that rivers are an engineering project, and genes can be sliced up and arranged at whim. He believes we are all machines, despite the obvious: a machine can be taken apart and put back together. A living being can’t. May I add: neither can a living planet.

Understand where the war against the world began. In seven places around the globe, humans took up the activity called agriculture. In very brute terms, you take a piece of land, you clear every living thing off it, and then you plant it to human use. Instead of sharing that land with the other million creatures who need to live there, you’re only growing humans on it. It’s biotic cleansing. The human population grows to huge numbers; everyone else is driven into extinction.

Agriculture creates a way of life called civilization. Civilization means people living in cities. What that means is: they need more than the land can give. Food, water, energy have to come from someplace else. It doesn’t matter what lovely, peaceful values people hold in their hearts. The society is dependent on imperialism and genocide. Because no one willing gives up their land, their water, their trees. But since the city has used up its own, it has to go out and get those from somewhere else. That’s the last 10,000 years in a few sentences.

The end of every civilization is written into the beginning. Agriculture destroys the world. That’s not agriculture on a bad day. That’s what agriculture is. You pull down the forest, you plow up the prairie, you drain the wetland. Especially, you destroy the soil. Civilizations last between 800 and maybe 2,000 years—they last until the soil gives out.

What could be more sadistic then control of entire continents? He turns mountains into rubble, and rivers must do as they are told. The basic unit of life is violated with genetic engineering. The basic unit of matter as well, to make bombs that kill millions. This is his passion, turning the living into the dead. It’s not just individual deaths and not even the deaths of species. The process of life itself is now under assault and it is losing badly. Vertebrate evolution has long since come to a halt—there isn’t enough habitat left. There are areas in China where there are no flowering plants. Why? Because the pollinators are all dead. That’s five hundred million years of evolution: gone.

He wants it all dead. That’s his biggest thrill and the only way he can control it. According to him it was never alive. There is no self-willed community, no truly wild land. It’s all inanimate components he can arrange to this liking, a garden he can manage. Never mind that every land so managed has been lessened into desert. The essential integrity of life has been breached, and now he claims it never existed. He can do whatever he wants. And no one stops him.

__________

Can we stop him?

I say yes, but then I have no intention of giving up. The facts as they stand are unbearable, but it’s only in facing them that pattern comes clear. Civilization is based on drawdown. It props itself up with imperialism, conquering its neighbors and stripping their land, but eventually even the colonies wear out. Fossil fuel has been an accelerant, as has capitalism, but the underlying problem is much bigger than either. Civilization requires agriculture, and agriculture is a war against the living world. Whatever good was in the culture before, ten thousand years of that war has turned it necrotic.

But what humans do they can stop doing. Granted every institution is headed in the wrong direction, there’s no material reason the destruction must continue. The reason is political: the sadist is rewarded, and rewarded well. Most leftists and environmentalists see that. What they don’t see is the central insight of radical feminism: his pleasure in domination.

The real brilliance of patriarchy is right here: it doesn’t just naturalize oppression, it sexualizes acts of oppression. It eroticizes domination and subordination and then institutionalizes them into masculinity and femininity. Men become real men by breaking boundaries—the sexual boundaries of women and children, the cultural and political boundaries of indigenous people, the biological boundaries of rivers and forests, the genetic boundaries of other species, and the physical boundaries of the atom itself. The sadist is rewarded with money and power, but he also gets a sexual thrill from dominating. And the end of the world is a mass circle jerk of autoerotic asphyxiation.

The real brilliance of feminism is that we figured that out.

What has to happen to save our planet is simple: stop the war. If we just get out of the way, life will return because life wants to live. The forests and prairies will find their way back. Every dam will fail, every cement channel, and the rivers will ease their sorrows and meet the ocean again. The fish will know what to do. In being eaten, they feed the forest, which protects the rivers, which makes a home for more salmon. This is not the death of destruction but the death of participation that makes the world whole.

Sometimes there are facts that require all the courage we have in our hearts. Here is one. Carbon has breached 400 ppm. For life to continue, that carbon needs to get back into the ground. And so we come to grasses.

Where the world is wet, trees make forests. Where it’s dry, the grasses grow. Grasslands endure extreme heat in summer and vicious cold in winter. Grasses survive by keeping 80 percent of their bodies underground, in the form of roots. Those roots are crucial to the community of life. They provide physical channels for rain to enter the soil. They can reach down fifteen feet and bring up minerals from the rocks below, minerals that every living creature needs. They can build soil at an extraordinary rate. The base material they use to make soil is carbon. Which means the grasses are our only hope to get that carbon out of the sky.

And they will do it if we let them. If we could repair 75 percent of the world’s grasslands—destroyed by the war of agriculture—in under fifteen years, the grasses would sequester all the carbon that’s been released since the beginning of the industrial age. Read that again if you need to. Then take it with you wherever you go. Tell it to anyone who will listen. There is still a chance.

The grasses can’t do it alone. No creature exists independent of all others. Repairing the grasslands means restoring the ruminants. In the hot, dry summer, life goes dormant on the surface of the soil. It’s the ruminants who keep the nutrient cycle moving. They carry an ecosystem inside themselves, especially the bacteria that digests cellulose. When a bison grazes, she’s not actually eating the grass. She’s feeding it to her bacteria. The bacteria eat the grass and then she eats the bacteria. Her wastes then water and fertilize the grasses. And the circle is complete.

The grasslands have been eradicated for agriculture, to grow cereal grains for people. Because I want to restore the grasses, I get accused of wanting to kill six billion people. That’s not a random number. In 1800, at the beginning of the Industrial Age, there were one billion people. Now there are seven billion. Six billion are only here because of fossil fuel. Eating a non-renewable resource was never a plan with a future. Yet pointing that out somehow makes me a mass murderer.

Start with the obvious. Nothing we do at these numbers is sustainable. Ninety-eight percent of the old-growth forests and 99 percent of the grasslands are gone, and gone with them was most of the soil they built. There’s nothing left to take. The planet has been skinned alive.

Add to that: all civilizations end in collapse. All of them. How could it be otherwise if your way of life relies on destroying the place you live? The soil is gone and the oil is running out. By avoiding the facts, we are ensuring it will end in the worst possible way.

We can do better than mass starvation, failed states, ethnic strife, misogyny, petty warlords, and the dystopian scenarios that collapse brings. It’s very simple: reproduce at less than replacement numbers. The problem will take care of itself. And now we come to the girls.

What drops the birthrate universally is raising the status of women. Very specifically, the action with the greatest impact is teaching a girl to read. When women and girls have even that tiny bit of power over their lives, they choose to have fewer children. Yes, women need birth control, but what we really need is liberty. Around the world, women have very little control over how men use our bodies. Close to half of all pregnancies are unplanned or unwanted. Pregnancy is the second leading cause of death for girls age 15-19. Not much has changed since Emmeline Pankhurst refused to give up.

We should be defending the human rights of girls because girls matter. As it turns out, the basic rights of girls are crucial to the survival of the planet.

Can we stop him?

Yes, but only if we understand what we’re up against.

He wants the world dead. Anything alive must be replaced by something mechanical. He prefers gears, pistons, circuits to soft animal bodies, even his own. He hopes to upload himself into a computer some day.

He wants the world dead. He enjoys making it submit. He’s erected giant cities where once were forests. Concrete and asphalt tame the unruly.

He wants the world dead. Anything female must be punished, permanently. The younger they are, the sooner they break. So he starts early.

A war against your body is a war against your life. If he can get us to fight the war for him, we’ll never be free. But we said every woman’s body was sacred. And we meant it, too. Every creature has her own physical integrity, an inviolable whole. It’s a whole too complex to understand, even as we live inside it. I had no idea why my eyes were swelling and my lungs were aching. The complexities of keeping me alive could never be left to me.

One teaspoon of soil contains a million living creatures. One tiny scoop of life and it’s already more complex than we could ever understand. And he thinks he can manage oceans?

We’re going to have to match his contempt with our courage. We’re going to have to match his brute power with our fierce and fragile dreams. And we’re going to have to match his bottomless sadism with a determination that will not bend and will not break and will not stop.

And if we can’t do it for ourselves, we have to do it for the girls.

Whatever you love, it is under assault. Love is a verb. May that love call us to action.


Lierre Keith is the author of six books. Visit her website at www.lierrekeith.com

This essay first appeared August 8, 2015 on RadFem Repost.

Some Basic Propositions about Sex, Gender, and Patriarchy

Some Basic Propositions about Sex, Gender, and Patriarchy

New Books Highlight the Debate between Radical Feminism and Transgender Movement

     by Robert Jensen

Within feminism there has been for decades an often divisive debate about transgenderism. With increasing mainstream news media and pop culture attention focused on the issue, understanding that feminist debate is more important than ever.

Two new feminist books that analyze transgenderism (Sheila Jeffreys’ Gender Hurts: A Feminist Analysis of the Politics of Transgenderism and Michael Schwalbe’s Manhood Acts: Gender and the Practices of Domination, which includes a chapter on “The Limits of Trans Liberalism”) are helpful for those who are concerned about the harms that result from the imposition of traditional gender roles but do not embrace the ideological assumptions and assertions of the transgender movement.

The propositions below are not taken directly from those books, whose authors may not agree with my phrasings. I am not trying to summarize their arguments but instead hope to bring greater clarity to the debate with a concise account of my position, which is rooted in a radical feminist analysis of sex and gender. I present these ideas as a series of propositions to make it easier for readers to identify where they may agree or disagree.

Biological and Cultural

We are a sexually dimorphic species, male and female. Although there is variation, the vast majority of humans are born with distinctly male or female reproductive systems, sexual characteristics, and/or chromosomal structure. Intersex people are born with reproductive or sexual anatomy that does not fit the definitions of female or male; the number of people in this category depends on the degree of ambiguity used to mark the category. Intersex conditions are distinct from transgenderism.

The biological differences between males and females that are tied to reproduction are not trivial; no species can ignore reproductive realities. Not all females have children, but only females can bear and breastfeed children, which no male can do. Therefore, human communities have always, and will always, recognize two distinct sex categories, male and female. There has always been, and always will be, some sex-role differentiation in human communities.

Other observable or measurable physical differences (average height, muscle mass, etc.) between males and females may be socially relevant depending on circumstances. Sex-role differentiation based on those differences may be appropriate if it can be shown to be necessary in the interests of everyone in a society. This claim is asserted far more often that is demonstrated.

People from varying ideological positions also claim that these biological differences give rise to significant differences in moral, intellectual, or emotional characteristics between males and females. While it is plausible that differences in reproductive organs and hormones could result in these kinds of differences, there is no clear evidence for these claims. Given the complexity of the human organism and the limits of contemporary research, it’s unlikely we will gain definitive understanding of these questions in the foreseeable future. In the absence of evidence of the biological bases for moral, intellectual, or emotional differences, we should assume that all or part of any differences in observed behavior between males and females in these matters are a product of cultural training, while remaining open to alternative explanations.

In short: males and females are far more similar than different.

Patriarchy

Today’s existing sex-role differentiation is the product of a patriarchal society based on male dominance. In that system, males are socialized into patriarchal masculinity to become men, and females are socialized into patriarchal femininity to become women.

In patriarchy, sex-role differentiation supports male power and helps make the system’s domination/subordination dynamic seem natural and normal. Moral, intellectual, and emotional traits are assigned differentially to each sex, creating what we today typically call gender roles. This patriarchal system of control—which is complex, adapting to changing conditions and to resistance—is designed to justify and perpetuate male dominance.

The gender roles in patriarchy are rigid, repressive, and reactionary. These roles constrain the healthy flourishing of both males and females, but females experience by far the most significant psychological and physical injuries from the system.

In patriarchy, gender is a category that functions to establish and reinforce inequality.

Radical Feminism

In contemporary culture, “radical” is often used dismissively as a synonym for “crazy” or “extreme.” In this context, it describes an analysis that seeks to understand, address, and eventually eliminate the root causes of inequality.

Radical feminism opposes patriarchy and male dominance. Radical feminism, which challenges the naturalizing of the process by which patriarchal societies turn male/female into man/woman, rejects patriarchy’s rigid, repressive, and reactionary gender roles.

Radical feminist politics addresses a wide range of issues, including men’s violence and sexual exploitation of women and children. Many radical feminists critique the gendered dress/grooming/presentation norms imposed on females in patriarchy, such as hyper-sexualized clothing, make-up, and ritualized behaviors of subordination, arguing for the elimination of these practices, not for males to adopt them as well.

The goal of radical feminism is a world without hierarchy, in which males and females would be free to explore the range of human experiences—especially experiences of love, whether sexual or not—in an egalitarian context.

Transgender

Transgender is defined as “A term for people whose gender identity, expression or behavior is different from those typically associated with their assigned sex at birth.” The transgender movement rejects the automatic sorting of males and females into the categories of man and woman, but does not necessarily reject gender roles. Some in the transgender movement embrace patriarchal gender roles typically attached to the cultural categories of masculinity and femininity.

While not all people who identify as transgender have sex-reassignment surgery or use hormones or other treatments to modify their bodies, the transgender movement as a whole accepts and/or embraces these practices.

Most radical feminists, who seek to eliminate patriarchy and patriarchal gender ideology, disagree with this transgender approach. Most radical feminists believe liberation is achieved through a political project that transcends patriarchal gender, rather than accepting those gender roles and merely seeking to allow people to move between the categories. Radical feminist politics focuses on challenging the patriarchal gender ideology that restricts the freedom of most individuals, especially women and others who lack power, to explore the fullest range of human experiences.

Nothing in a radical feminist analysis minimizes the social and/or psychological struggles of—nor provides support for violence against—people who identify as transgender or people who do not conform to patriarchal gender norms but do not identify as transgender. Radical feminism is not the cause of those struggles or the source of that violence but rather advocates for an egalitarian society with maximal freedom without violence.

Ecology

Many people, whether radical feminist or not, are critical of high-tech medicine’s manipulation of the body through the reckless use of hormones and chemicals (which rarely have been proved to be safe) or the destruction of healthy tissue to conform to arbitrary beauty standards (cosmetic surgery such as breast augmentation, nose jobs, etc.).

From this ecological approach, such medical practices are part of a deeper problem in the industrial era of our failing to understand ourselves as organisms, shaped by an evolutionary history, and part of ecosystems that impose limits on all organisms.

People are not machines, and treating the human body like a machine is inconsistent with an ecological understanding of ourselves as living beings who are part of a larger living world.

Public Policy

The state should not limit people’s freedom to choose, when those choices do not harm others. Disagreements can, and do, arise over identifying and assessing harms.

Transgender claims have led to a variety of policy debates, especially concerning the integrity of female-only spaces that are designed to foster a sense of safety and expressive freedom for females generally (such as cultural institutions) and particularly to create safety for females who have been victims of male violence (such as rape crisis and domestic violence centers). Forcing female-only spaces to accommodate people who identify as transgender reinforces patriarchy as a system and harms individual females.

Public funding for sex-reassignment surgery (such as through Medicare) raises serious public health questions that cannot be resolved by simplistic freedom-to-choose arguments.

Transgender practices involving children that are questionable on public health grounds (such as the use of puberty blockers) raise serious moral questions about our collective obligation for children’s welfare.

Intellectual Practice and Rhetoric

As in any contentious political debate, angry and uncivil words have been exchanged. People on all sides should be respectful and careful in choices of language.

Labeling a radical feminist position on these public policy issues as inherently “transphobic” or describing radical feminist arguments on the issues as “hate speech” are diversionary tactics that undermine productive intellectual and political discussion. A critique of an idea is not a personal attack on any individual who holds the idea.

This critical analysis does not demand that people accept these principles in constructing an individual sense of self. These propositions are relevant to such individual decisions, but are presented in the context of collective decision-making about public policy.

Conclusion

Transgenderism is a liberal, individualist, medicalized response to the problem of patriarchy’s rigid, repressive, and reactionary gender norms. Radical feminism is a radical, structural, politicized response. On the surface, transgenderism may seem to be a more revolutionary approach, but radical feminism offers a deeper critique of the domination/subordination dynamic at the heart of patriarchy and a more promising path to liberation.

 

Robert Jensen is a professor in the School of Journalism at the University of Texas at Austin. His books include Arguing for Our Lives: A User’s Guide to Constructive Dialogue (City Lights, 2013) and Getting Off: Pornography and the End of Masculinity (South End Press, 2007).

The Behavioural Crisis Driving Ecological Overshoot

The Behavioural Crisis Driving Ecological Overshoot

Abstract
Previously, anthropogenic ecological overshoot has been identified as a fundamental cause of the myriad symptoms we see around the globe today from biodiversity loss and ocean acidification to the disturbing rise in novel entities and climate change. In the present paper, we have examined this more deeply, and explore the behavioural drivers of overshoot, providing evidence that overshoot is itself a symptom of a deeper, more subversive modern crisis of human behaviour. We work to name and frame this crisis as ‘the Human Behavioural Crisis’ and propose the crisis be recognised globally as a critical intervention point for tackling ecological overshoot. We demonstrate how current interventions are largely physical, resource intensive, slow-moving and focused on addressing the symptoms of ecological overshoot (such as climate change) rather than the distal cause (maladaptive behaviours). We argue that even in the best-case scenarios, symptom-level interventions are unlikely to avoid catastrophe or achieve more than ephemeral progress. We explore three drivers of the behavioural crisis in depth: economic growth; marketing; and pronatalism. These three drivers directly impact the three ‘levers’ of overshoot: consumption, waste and population. We demonstrate how the maladaptive behaviours of overshoot stemming from these three drivers have been catalysed and perpetuated by the intentional exploitation of previously adaptive human impulses. In the final sections of this paper, we propose an interdisciplinary emergency response to the behavioural crisis by, amongst other things, the shifting of social norms relating to reproduction, consumption and waste. We seek to highlight a critical disconnect that is an ongoing societal gulf in communication between those that know such as scientists working within limits to growth, and those members of the citizenry, largely influenced by social scientists and industry, that must act.
For Will Steffen (1947–2023), one of the kindest advocates for our planet in a time of crisis.
‘The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of’. – Edward Bernays, Propaganda, 1928
‘A species causing the extinction of 150 species per day doesn’t need more energy to do more of what it does’. – Hart Hagan, Environmental journalist

Introduction

   Modern humans and millions of other species face an unprecedented number of existential threats due to anthropogenic impacts exceeding our planet’s boundaries. We are in dangerous territory with instability in the known realms of biosphere integrity, land system change and novel entities such as plastics and synthetic toxins, climate change, freshwater change and biogeochemical flows.
   Considering the dynamic, closed and interconnected nature of Earth’s systems together, these threats pose an increasingly catastrophic risk to all complex life on Earth. Many scientists privately believe it to be already too late to avoid the tipping points that will trigger devastating and irreversible feedback loops.
   It is increasingly acknowledged that all of these threats are symptoms of anthropogenic ecological overshoot. Overshoot is defined as the human consumption of natural resources at rates faster than they can be replenished, and entropic waste production in excess of the Earth’s assimilative and processing capacity.
   In this paper, we explore the behavioural drivers of overshoot, providing evidence that overshoot is itself a symptom of a deeper, more subversive modern crisis of human behaviour. We work to name and frame this crisis as ‘the Human Behavioural Crisis’ and propose the crisis be recognised globally as a critical intervention point for tackling ecological overshoot. We demonstrate how current interventions are largely physical, resource intensive, slow-moving and focused on addressing the symptoms of ecological overshoot (such as climate change) rather than the distal cause (maladaptive behaviours). We argue that even in the best-case scenarios, symptom-level interventions are unlikely to avoid catastrophe or achieve more than ephemeral progress.
   In the final sections of this paper, we propose an interdisciplinary emergency response to the behavioural crisis by, amongst other things, the shifting of social norms relating to reproduction, consumption and waste. We seek to highlight a critical disconnect that is an ongoing societal gulf in communication between those that know such as scientists working within limits to growth, and those members of the citizenry, largely influenced by social scientists and industry, that must act.
   Scientists working in limits to growth must join forces with social scientists not only in academia but critically with the non-academic practitioners of applied social and behavioural science. Not only are such practitioners demonstrated masters in the theory of driving behaviour change but crucially also masters of the practical implementation of that theory in the real world.
   Lastly, we will provide a possible frame through which to view our species’ ability to consciously drive large-scale behavioural change as an opportunity unavailable to most other species. An implementation of such a framework limiting widespread maladaptive behavioural manipulation may ensure human appetites remain within planetary boundaries, and be key in unlocking a truly prosperous and sustainable future for H. sapiens on Earth.
   This paper is not intended to be an exhaustive roadmap to address the behavioural crisis, instead it should be taken as a call to action for interdisciplinary collaboration to achieve just that.

Scope

   In this paper, aside from reproductive behaviours which we mention below, our focus is largely confined to socially constructed attitudes, values and behaviours that encourage unnecessary personal consumption, and which have led the world into a state of overshoot.
   This focus is critical because, to date, a mere quarter of humanity – the wealthy quarter – is responsible for 74% of excess energy and material use. This, when taken alone, is sufficient to propel the human enterprise into overshoot.
   Meanwhile, the quarter of the global population who live below the USD $3.65 poverty line, and the almost half, 47%, who live below the USD $6.85 poverty line9 aspire to achieve equivalent high-end lifestyles, encouraged, in part, by the constant barrage of advertising. To achieve this would certainly increase greenhouse gas emissions, deplete many essential renewable resources from fish-stocks to arable soils and strain global life-support to breaking point, including the risk of triggering runaway hothouse Earth conditions.
   We acknowledge that there are many other relevant behaviours and considerations, including genetic pre-dispositions to consume, the role of temporal, spatial and social discounting, socio-political factors (e.g. status hierarchies) and even addiction to conspicuous consumption.
   Repeated rewarding experiences help shape the synaptic circuits of the developing brain, predisposing the individual to seek out similar experiences that reinforce the already preformed circuits and to deny or reject contrary inclinations or information.11
   We also acknowledge that part of our focus, on media and marketing manipulation, is just one example of how intentional behavioural manipulation undermines planetary and social health. There certainly are other examples – such as how firms and governments limit more sustainable options either by design or consequence. In essence, power dynamics in society underlie the manipulation of needs, wants and desires. This is crucial for understanding how our human predisposition for potentially maladaptive behaviours has been twisted to become actually maladaptive. While we humans are fully capable of regulating ourselves, power dynamics in societies often overcome this. Better understanding this within different societies, and how it perpetuates our ‘polycrises’, will help us move into a wiser and more sustainable civilisation.
   In regards to reproductive behaviours, population growth plays, and will continue to play, a significant role in ecological overshoot. Across the globe, the middle class is the fastest-growing segment of the population, projected to grow another billion to reach 5 billion by 2030. Over the coming decades, the majority of projected population growth will be concentrated in the developing world, where the average standard of living must be raised through increases in per-capita consumption. As a result, however, their ecological footprints are likely to increase towards those of the Global North.
   Proponents of ‘green growth’ may argue that there is a way to avoid this, however, ‘the burden of proof rests on decoupling advocates’.
   To avoid ecological breakdown ‘incrementalist propositions along the lines of green growth and green consumerism are inadequate. The ideals of sufficiency, material thresholds and economic equality that underpin the current modelling are incompatible with the economic norms of the present, where unemployment and vast inequalities are systematic requirements, waste is often considered economically efficient (due to brand-protection, planned obsolescence, etc.) and the indefinite pursuit of economic growth is necessary for political and economic stability’.
   Even the relatively conservative IPCC views population growth as a significant factor in climate change (a single symptom of ecological overshoot). Additionally, a recent paper found that population growth has cancelled out most climate gains from renewables and efficiency from the last three decades. For these reasons and more, we have not gone into detail on certain aspects of population dynamics. Instead, we have rooted this paper in ecological economics where population – at any level – plays an important role.
   We call for additional research to develop a full understanding of the many dimensions of the behavioural crisis and how we can best address it.

Previous scientists’ warnings

   The initial ‘World Scientists’ Warning to Humanity’ was published in 1992, starkly emphasising the collision between human demands and the regenerative capacity of the biosphere. It was followed by a further report, ‘World Scientists’ Warning to Humanity: A Second Notice’ which confirmed that the intervening 25 years had merely accelerated environmental destruction driven by a global population increasing by more than 40% – some 2 billion humans. The ‘World Scientists’ Warning of a Climate Emergency’ report, so far endorsed by 14,859 scientists from 158 countries, proposed a range of measures for restoring and protecting natural ecosystems, conserving energy, reducing pollutants, reducing food waste, adopting more plant-based diets, stabilising population and reforming the global economy.
   Subsequent warnings from the scientific community have added to the evidence of overshoot including insect extinctions, the impact of climate change on microorganisms, the freshwater biodiversity crisis, endangered food webs, invasive alien species, the degradation of large lakes, the illegal/unsustainable wildlife trade, the role of affluence, tree extinctions, an imperilled ocean, and population growth as a specific driver. These papers are gathered on the Alliance of World Scientists website.
   Despite so many warnings, there has been a marked lack of action, driving several of us to co-author a ‘World Scientists’ Warnings into Action, Local to Global’ paper, so far endorsed by over 3,000 scientists from more than 110 nations, to set out a framework for concrete action to curb our hyper-consumption of resources. This paper focused on the same six key issues (energy, pollutants, nature, food systems, population and the economy, plus governance and leadership), and on three timelines to 2026, 2030 and 2050. None of the key issues identified by the authors are isolated problems; they are all symptoms of human ecological overshoot.
   In the present paper, we contend that an underlying behavioural crisis lies at the root of ‘overshoot’ and probe the implications for humanity if we are to retain a habitable planet and civilisation. While human behaviours were implicit in the various world scientists’ warnings, we believe they need explicit attention and concerted emergency action in order to avoid a ghastly future.

Human behaviour drives overshoot

   The main drivers of anthropogenic ecological overshoot are human behaviours and cultures relating to consumption and population dynamics. These two factors are mathematically, though certainly not linearly, related. Like other species, H. sapiens is capable of exponential population growth (positive feedback) but until recently, major expansions of the human enterprise, including increases in consumption and waste, were held in check by negative feedback – e.g. resource shortages, competition and disease – which naturally curbed continued population growth.
   H. sapiens took around 250,000 years to reach a global population of 1 billion in 1820, and just over 200 years to go from 1 billion to 8 billion. This was largely made possible by our species’ access to cheap, easy, exosomatic energy, mainly fossil fuels. Fossil fuels enabled us to reduce negative feedback (e.g. food shortages) and thus delay and evade the consequences of surpassing natural limits. In that same 200 year period, fossil energy (FF) use increased 1300-fold, fueling a 100-fold increase in real gross world product, i.e. consumption, and the human enterprise is still expanding exponentially. We are arguably in the late boom phase of a one-off boom-bust cycle that is driving us rapidly beyond the safe harbour of planetary boundaries towards chaotic collapse and worse.
Figure 1. Ecological overshoot in number of Earths required. Data from Global Footprint Network – June 2023.
   In this paper, we use the term ‘behavioural crisis’ specifically to mean the consequences of the innate suite of human behaviours that were once adaptive in early hominid evolution, but have now been exploited to serve the global industrial economy. This exploitation has accumulated financial capital – sometimes to absurd levels – for investors and shareholders, and generated manufactured capital (‘human-made mass’) that now exceeds the biomass of all living things on Earth. Significantly manipulated by the marketing industry, which several of us represent, these behaviours have now brought humanity to the point where their sheer scale – through our numbers, appetites and technologies – is driving ecological overshoot and threatening the fabric of complex life on earth.

   These behaviours are related to our previously highly adaptive, but now self-defeating, impulses to:

• seek pleasure and avoid pain;
• acquire, amass and defend resources from competitors;
• display dominance, status or sex appeal through size, beauty, physicality, aggression and/or ornamentation;
• procrastinate rather than act whenever action does not have an immediate survival benefit particularly for ourselves, close relatives and our home territories (humans are innate temporal, social and spatial discounters).

 

Many of our continuing environmental and societal challenges arise from these hijacked impulses. In a global economy that strives to create and meet burgeoning demand, rather than fairly and judiciously apportioning supply, these behaviours are collectively highly maladaptive, even suicidal for humanity.

Drivers of overshoot behaviour

   The evolutionary drive to acquire resources is by no means exclusive to the human animal. In H. sapiens however, the behaviours of overshoot are now actively promoted and exacerbated by social, economic and political norms largely through the intentional, almost completely unimpeded exploitation of human psychological predispositions and biases. Here, we explore what we consider to be three critical drivers in the creation and continuation of the human behavioural crisis.

Economic growth

   Economists define the ‘economy’ as all those organised activities and behaviours associated with the production, allocation, exchange and consumption of the valuable (scarce) goods and services required to meet the needs and wants of the participating population. But this is a simplistic, limited definition. An ecologist might describe the economy as that set of behaviours and activities by which humans interact with their biophysical environment (the ecosphere) to acquire the material resources required for life, and to dispose of the waste materials that result from both our biological and industrial metabolisms. Economic accounts should therefore record all the energy and material ‘throughput’ from the natural world through the human subsystem and back into nature; they should even account for those produced goods that do not enter formal markets, as these add to gross material consumption. In other words, human economic behaviour helps define the human ecological niche, the role H. sapiensplays in interacting with, and altering the structure, function and species composition of, the ecosystems of which we are a part. From this perspective, economics really should be human ecology. But it is not.
   Today’s dominant neoliberal economics conceives of the economy as a self-generating ‘circular-flow of exchange (monetary) value’ that operates separately from, and essentially independent of, the natural environment. We generally measure the scale of economic activity in terms of gross national product, i.e. the abstract monetary value of final goods and services produced in a country in a specified time period. Physical natural resources (i.e. ‘the environment’) are seen as merely one of several interchangeable ‘factors of production;’ should a particular resource become scarce, we need only increase the input of other factors (capital, labour, knowledge) or depend on rising prices to stimulate some engineer to find a substitute.
   The same simplistic thinking conceives of humans as self-interested utility maximisers (i.e. ‘consumers’) with unlimited material demands and no attachment to family or community. It was easy for modern techno-industrial society to make the leap from believing that the economy is untethered from nature, people essentially insatiable and human ingenuity unbounded, to accepting the notion of unlimited economic growth fostered by continuous technological progress. This helps explain why real gross world product has ballooned 100-fold, and average per capita income (consumption) has increased by a factor of 14 (twice that in wealthy countries) since the early 1800s.
   Interestingly, most people seem unaware that this explosion was made possible not only by improving population health but, more importantly, through technologies that use fossil fuels – coal, oil and natural gas. Fossil energy is still the dominant means – 81% of primary energy in 2022 – by which humans acquire sufficient food and other resources to grow and maintain the human enterprise. Between 1800 and 2021, global FF use increased by a factor of 1,402, from just 97 TWh to 136,018 TWh. The average world citizen today uses 175 times as much FF as his/her counterpart in 1800. Remarkably, we humans have burned half the FFs ever consumed and emitted half our total fossil carbon wastes in just the past 30 years

Marketing

   Up until the early twentieth century, marketers focused on functional differentiation.
The effectiveness of their work was largely contingent on its ability to ‘spotlight’ functional reasons to buy specific products when people needed them. In essence, the role of marketing was to connect functionally differentiated products with willing buyers. As markets matured, however, competition intensified, and businesses looked to find better ways to differentiate themselves beyond the purely functional.
   Around this time, Sigmund Freud’s nephew, Edward Bernays, began experimenting with his uncle’s psychoanalysis work to develop techniques for widespread behavioural manipulation. Bernays later termed this The Engineering of Consent, describing it as the ‘use of an engineering approach – that is, action based only on thorough knowledge of the situation and on the application of scientific principles and tried practices to the task of getting people to support ideas and programs’. Bernays successfully commercialised his work and is commonly regarded as one of the founders of the public relations industry. This novel approach, along with others developed in advertising agencies around the globe, proved highly influential on the way products were marketed and sold to consumers.
   Suddenly, marketing effectiveness was no longer determined by its ability to ‘raise awareness’ or harvest existing demand but by its ability to deepen and diversify the needs and wants that could be met through personal consumption. This paradigm shift meant that business growth was no longer constrained by people’s mere biological requirements, it could instead be unlocked by attaching greater meaning to an effectively infinite number of market offerings.
   In this brave new world of unchecked business growth, multinationals were no longer marketing hygienic toothpaste, but a mint-flavoured confidence boost – a maintenance purchase was suddenly something that could make you feel more attractive. Cars were no longer being sold based on their functional superiority (i.e. space, speed, comfort, price), but by what they suggested about you as a person (i.e. status, sexiness, rebelliousness, appetite for adventure).
   In an era saturated by brands and marketing, consumption has become less reflective of our physical needs and more reflective of our runaway psychology. For example, we may buy to boost our mood, reinforce our identity or elevate our social status above others.
   The targeting of consumers has become increasingly effective through the collection and use of data and analytics. The collection and sale of individuals’ personal data is rampant. Unsurprisingly, tech giants like Google and Facebook are amongst the most active in this space. These companies track and sell not only what consumers view online but also their real-world locations through what is known as RTB (Real-Time Bidding).
   In the US, users’ personal online data is tracked and shared 294 billion times each day (for your average American, that’s 747 times per day). In Europe, that figure was found to be 197 billion times (Google alone shares this personal data about its German users 19.6 million times per minute). Combined that’s 178 trillion times per annum. All this leads to incredibly detailed data about individual user behaviours and preferences. In fact, a 2017 report found that by the time a US child reaches 13 years old, Ad Tech companies hold an average of 72 million data points on that child.
   The subsequent egregious overconsumption, which in combination with the resulting creation of waste, disproportionately multiplied by population, gives the wealthy a far greater negative environmental impact than the poor. Individuals with incomes in the top 10% are now responsible for 25–43% of environmental impact and 47% of CO2 emissions, while the bottom 10% contribute just 3–5% of environmental impact, and the bottom 50% contribute only 10% of CO2 emissions. A recent report found the top 20 wealthiest individuals on Earth produce 8000 times the carbon emissions of the poorest billion people.
   For sustainability, reductions in FF and material consumption between 40% and 90% are necessary. This may seem unattainable without a proportionate loss in living standards; however, affluent countries exist far beyond sufficiency. In fact, ‘the drastic increases in societies’ energy use seen in recent decades have, beyond a certain point, had no benefit for the well-being of their populations – social returns on energy consumption per capita become increasingly marginal’. As such, multiple studies now demonstrate per-capita energy consumption in many affluent countries could be decreased substantially and quality living standards still maintained.

Pronatalism

   Reproductive decision-making is assumed to be a largely personal choice, free from the constraints of cultural and institutional norms. As a result, discussion of reproduction as it relates to environmental degradation and ecological overshoot is often met with concern regarding impingement of people’s personal desires, rights and actions. However, human reproductive behaviours, like most other behaviours, are greatly influenced by cultural norms and institutional policies and deserve to be investigated critically.

   Pronatalism is a set of social and institutional pressures placed on people to have children, often driven by forces such as patriarchy, religion, nationalism, militarism and capitalism. Pronatalism exerts enormous influence on people and their choices.

• Positive feedback is often expressed through glorification of motherhood and large families, financial incentives and subsidies for childbearing, including through assisted reproductive technologies.

• Negative feedback is expressed through stigmatisation of use of contraceptives, abortion and lifepaths that do not fit dominant cultural narratives, such as single adults, childless and childfree people, LGBTQIA+ people, adoptive families, those who regret parenthood or those who do not have the ‘right’ number of children.

 

Depending on the degree of patriarchal and institutional control in a given culture, stigma can take the form of physical and emotional abuse, divorce, economic marginalisation and social ostracisation. The degree of policing individual parenting choices strongly determines the degree of conformity by individuals in a culture or community. This explains why women’s stated preferences for number and timing of children vary in accordance with the norms of the community in which they reside.

   Anthropological studies of later hunter-gathering societies as well as evidence of very early agricultural groups show that the shift to settlement societies led to a systematic diminution of female status, as women went from being active gatherers of food to being relegated to the home sphere, as males dominated the fields. The subsequent rise in population, cities and tribal conflict over land and power created the need for more laborers and warriors, which raised the value of women as child bearers to the exclusion of other roles, thereby underpinning the beginnings of pronatalism.
   Due to the dangers associated with pregnancy and childbirth, as well as the laborious process of child-rearing, certain ‘social devices’ had to be employed to make reproduction appear more desirable, thereby population increase would offset the wastage of war and disease. Social devices including the institutions of law, religion, media, education and medicine were used to promote and reinforce the universal idealisation of pregnancy and motherhood.
   Over the last 200 years, improvements in public health, medicine, disease control and sanitation – all of which occurred on the back of fossil-fuelled industrialisation – significantly lowered the risk of dying, especially amongst children, leading to unprecedented growth in the human population. Pronatalism remains deeply embedded within institutional policies and norms that glorify and reward reproduction to serve external demographic goals – capitalism, religion, ethnocentrism and militarism amongst others.
    Despite great advances in gender equality and opportunities for women in education and the economy over the last several decades, pronatalism remains a strong pillar in many societies. Most religious traditions have strong pronatalist teachings and scriptural mandates to ‘be fruitful and multiply’, further buttressed through misinformation about contraceptives and abortion, and proscriptions on their use. Economists, political leaders and corporate elites regularly argue that keeping fertility high ensures a steady supply of workers, consumers and taxpayers, while generating a larger pool of potential inventors.
   Neoliberal economic interests are also enacted through popular media and culture that perpetuate pronatalist narratives. From product advertising and women’s magazines glorifying motherhood, and celebrity gossip fixation on the ‘biological clock’ and ‘baby bump’, to popular movies and television programmes that use pregnancy to ‘complete’ the character arc of a protagonist. The marketing, media and entertainment industries exert an enormous influence on people’s reproductive decision-making.
   Meanwhile, neoliberal feminism – feminism of the privileged colonised by neoliberal ideology – seeks to advance political goals and enhance market value and has only reinforced the mandatory-motherhood narrative by advocating for women to ‘have it all’, a goal unattainable for the majority of women around the world. This new form of feminism has conveniently been exploited by the assisted reproductive technology industry, growing annually by 9%, with projected growth to a global $41 billion industry by 2026 to market medically dubious technologies such as egg freezing to increasingly younger women.
   Concerns about overpopulation in this century led authorities and advocates to institute campaigns and policies to reduce fertility rates. The majority of these policies, which employed measures to combat pronatalism by providing women the means to control their own fertility through access to education and family planning, proved extremely effective. Countries as diverse as Thailand, Indonesia and Iran saw their fertility rates drop from over six to under two in a matter of decades. On the other hand, coercive policies such as China’s one-child policy, and forced abortion and sterilisation campaigns in Puerto Rico and India, not only led to egregious violations of human and reproductive rights but they also backfired. They created the disastrous legacy of tainting all family-planning campaigns – including the majority that have focused on liberating women – with the blemish of coercion. These draconian measures not only led to widespread suspicion of any efforts towards population reduction and stabilisation but they also had the opposite effect of strengthening and legitimising the centuries-old form of reproductive control: pronatalism. Currently, half of all pregnancies globally are unintended and 257 million women are unable to manage their own fertility due to oppressive pronatalist norms within their communities.
   Given that the number of children that women desire is largely a social construct within a hegemonic framework of pronatalism, we must create a new cultural landscape that illuminates the fertility levels that women anywhere in the world might truly desire outside this construct. Fertility trends in every geography where women have greater reproductive autonomy point towards a tendency for smaller families – a choice that has been described as women’s ‘latent desire’ for no or few children.
   Addressing population growth, and the pronatalism that drives it, must become central to norm-shifting efforts in order to elevate reproductive rights while also promoting planetary health.

Tackling the behavioural crisis

   Current interventions at the symptom-level often do more to maintain the status quo than to address the drivers of ecological overshoot. Accepted approaches are generally technological interventions requiring immense amounts of raw materials and generating proportional ecological damage. For example, the much-hyped wholesale transition of our energy systems from fossil fuels to renewables would require daunting levels of raw material and fossil fuels in a futile struggle to meet humanity’s ever-growing demands. Even if successful – which is not likely – the energy transition would address only a single symptom of ecological overshoot, likely worsening other symptoms significantly in the process. As noted earlier, it is humanity’s access to cheap, convenient energy that has allowed us to overshoot many planetary boundaries. Would anything else change simply because we substitute one form of energy for another?
   Conversely, interventions addressing the behavioural crisis shift the focus from treating symptoms to treating the core cultural causes. Prioritising psycho-behavioural change over technological interventions may also have greater potential to relieve anthropogenic pressures on Earth. It would certainly greatly reduce the fossil fuels and material extraction required to maintain the human enterprise. An example of an intervention at this level could be the intentional creation of new social norms for self-identity to change human behaviours relating to consumption, population and waste.
   Paradoxically, the marketing, media and entertainment industries complicit in the creation and exacerbation of the behavioural crisis, may just be our best chance at avoiding ecological catastrophe. Storytelling shapes appetites and norms: in this paper, we focus largely on the marketing industry, but we believe it important to highlight the potential of the media and entertainment industries for addressing the behavioural crisis also. Modelling behaviour through entertainment can be an extremely powerful way of driving behavioural change. A real-world example of this can be seen through the telenovelas created by the Population Media Centre. PMC’s broadcasts have been remarkably successful in changing reproductive behaviours in many countries through the role modelling of small family norms, delaying marriage until adulthood, female education and the use of family planning. In Ethiopia, pre and post-broadcast quantitative surveys found that listeners were 5.4 times more likely than non-listeners to know at least three family planning methods. Married women who were listeners increased current use of modern family planning methods from 14% to 40%, while use amongst non-listeners increased less than half of that.
   It is also worth noting that when it comes to addressing maladaptive behaviours in the current paradigm, there appears to be a focus on raising awareness and education under the arguable assumption that this will lead to the desired behavioural changes. While awareness and education certainly have important roles to play in combating ecological overshoot, they are relatively ineffective at driving behavioural change. Can the same behavioural mechanisms that built and fuelled our immense appetites bring them back within planetary limits to growth?

Lessons from the marketing industry

   For more than 100 years, marketers, and recently behavioural scientists, have become proficient at influencing human desires, particularly consumer behaviour. The frameworks of persuasion they have developed could help bring humanity, and countless other species, back to safe harbour by reducing per capita consumption through the celebration of lives of sufficiency, and setting healthy reproductive norms, all without triggering feelings of loss or regret in the general populace.
   Though good marketing may seem like black magic, and the exclusive domain of a select number of creative ‘gurus’, it is actually an accessible and highly replicable system of proven practices and principles crafted to influence behaviour.
   Broadly speaking, marketers strive to influence individuals’ felt wants and purchasing patterns in one of two key ways: by changing an individual’s perceptions of a product or by changing the social context in which specific forms of consumption take place. It follows that the same strategies can be put to use to redirect consumers’ behaviour rather than reinforcing the present consumption-based crisis. An individual’s belief about a product or service’s value relies heavily on how it is ‘framed’.
    Tversky and Kahneman have extensively demonstrated this framing effect, showing that people’s choices can be predictably shifted, not through changing the choices themselves, but by changing what consumers perceive as the salient qualities of available choices. For instance, advertising a yoghurt as 98% Fat Free is much more compelling than promoting the same product as containing only 2% milk-fat. Similarly, people who would be turned off by the promotion of a vegan diet may be completely receptive to the same regime when it is advertised as a plant-based or cholesterol-free diet.
    Of the many ways to frame a new behavioural choice, the most successful will offer a clear and relevant benefit to switching. It is not, for instance, as effective to sell nicotine patches merely as a means to quit smoking as it is to promote them in terms of concrete personal benefits (e.g. better relationships, improved health, longer life, etc.). In short, if we were to effectively address the crisis of human behaviour, the desirable alternative behaviours (e.g. flying less, driving less, wasting less, having fewer children) must be creatively framed in ways that accentuate the benefits to the individual rather than highlight their personal sacrifices.
   Human behaviour – like that of many other animals – is not driven merely by individual perceptions and values but also by the social context and system in which it occurs. In regards to the former, we act in ways that advertise our wealth, sexual prowess or social status. Much like the peacock with its ornate tail or the stotting Springbok, humans have developed species-specific signals to demonstrate particular attributes or qualities to others.
   While the intent of these signals remains largely the same across cultures and over time (i.e. to establish status, attractiveness, dominance, trustworthiness, etc.) the physical means of expression is constantly changing (e.g. from precious gold, silk or ivory in preindustrial times to the prestige automobiles and expensive sound equipment in the 1980s, to the high-end computers, iPhones and understated Airpods of the 2000s). By better understanding what values and qualities people are trying to signal about themselves, we can design alternative perceptual framing that results in dramatically altered behaviour. For example, in one highly successful Australian road safety campaign, a team of marketers was able to effectively reframe the meaning of dangerous high-speed driving from signalling ‘masculine bravery’ to signalling ‘masculine insecurity’. Similarly, between 1979 and 2012, strategic efforts were made to reduce the practice of driving while under the influence of alcohol in the UK. Through decades of targeted marketing, community advocacy and police enforcement, the dangerous behaviour was successfully transformed from exceptionally commonplace (i.e. performed by over half the male driving population) to exceptionally rare (i.e. viewed as unacceptable by 92% of the population).
   This idea of signalling becomes particularly significant in light of the disproportionately negative impact that wealthy people have on the ecosphere through ‘conspicuous consumption’. While wasteful excess has historically been a reliable cross-cultural signal of social status, there is now promising evidence that this too is amenable to change in response to increasing eco-consciousness. Recent studies have pointed to a counter-signalling effect amongst wealthier populations, wherein more status is actually conferred to those who consciously try to impress by consuming less (e.g. driving modest cars, taking transit, wearing clothes from the thrift store, etc.). By developing ways to positively socialise responsible behaviour, we can help people maintain their sense of self-worth and social status while reducing their contribution to ecological overshoot.
   Although social norms may be shifting slightly in the right direction amongst the wealthy, such a values revolution is unlikely to occur in a time frame rapid enough to restore humanity to a survivable limits to growth scenario. In order to effect the rapid changes necessary to secure our long-term survival, we must consider how marketing, behavioural science and other direct instruments of social influence, including but not limited to the media and entertainment industries, might be used in an emergency response to accelerate the process. At the same time, we must find ways to support the billions of individuals who are greatly in need of increases in consumption to do so without inducing further planetary harm.
   While the stigmatisation of ‘driving under the influence’ took decades, recent developments in social networks theory have shown that comparable changes are possible within a timescale of years. With a concerted, multidisciplinary effort by the aforementioned industries, radical change would likely be possible even sooner. The concept of the social ‘tipping point’ shows that as a belief or value spreads through a population, there is a catalytic threshold beyond which there is accelerated widespread adoption of that belief. Evidence suggests that this ‘tipping point’ can occur after just 25% of a study population has accepted the belief as a new norm. This finding may be highly relevant to negate our behavioural crisis in an effective time frame.
   Conceivably, there may be a ‘tipping point’ in social acceptance of the values associated with degrowth, where they are likely to become positively reinforced through various forms of media and entertainment without conscious participation. We urgently call for an emergency, concerted, multidisciplinary effort to target the populations and value levers most likely to produce the threshold effect, and catalyse rapid global adoption of new consumption, reproduction and waste norms congruent with the survival of complex life on Earth.

Directing and policing widespread behaviour manipulation

   Behavioural manipulation has been intentionally used for nefarious purposes before, and as we’ve just explored, has played a critical role in the creation of the behavioural crisis and consequential ecological overshoot. Eco-centric behaviour is the heart of any sustainable future humanity might wish to achieve. Moreover, we are at a crossroads, with three paths ahead:

• We can choose to continue using behavioural manipulation to deepen our dilemma,
• We can choose to ignore it and leave it to chance, or
• We can use an opportunity that almost no other species has had and consciously steer our collective behaviours to conform to the natural laws that bind all life on Earth.

 

This raises ethical questions, for example, who is worthy of wielding such power? At present, the answer is anyone with the necessary influence or financial means to exploit it. However, we should not entrust this to any individual human, company, government or industry. Instead, any continued use of widespread behavioural manipulation should be firmly bound by, and anchored within a framework built upon the laws of the natural world, as well as the science on limits to growth.

   We urgently call for increased interdisciplinary work to be carried out in directing, understanding and policing widespread behaviour manipulation.

Conclusion

   In summary, the evidence indicates that anthropogenic ecological overshoot stems from a crisis of maladaptive human behaviours. While the behaviours generating overshoot were once adaptive for H. sapiens, they have been distorted and extended to the point where they now threaten the fabric of complex life on Earth. Simply, we are trapped in a system built to encourage growth and appetites that will end us.

   The current emphasis for overshoot intervention is resource intensive (e.g. the global transition to renewable energy) and single-symptom focused. Indeed, most mainstream attention and investment is directed towards mitigating and adapting to climate change. Even if this narrow intervention is successful, it will not resolve the meta-crisis of ecological overshoot, in fact, with many of the current resource-intensive interventions, it is likely to make matters worse. Psychological interventions are likely to prove far less resource-intensive and more effective than physical ones.

• We call for increased attention on the behavioural crisis as a critical intervention    point for addressing overshoot and its myriad symptoms.

• We advocate increased interdisciplinary collaboration between the social and behavioural science theorists and practitioners, advised by scientists working on limits to growth and planetary boundaries.

• We call for additional research to develop a full understanding of the many dimensions of the behavioural crisis (including the overwhelming influence of power structures) and how we can best address it.

• We call for an emergency, concerted, multidisciplinary effort to target the populations and value levers most likely to produce rapid global adoption of new consumption, reproduction and waste norms congruent with the survival of complex life on Earth.
• We call for increased interdisciplinary work to be carried out in directing, understanding and policing widespread behaviour manipulation.

 

The clock is ticking not only because the health of the natural systems upon which we are utterly dependent is deteriorating but also because broadscale interventions are only possible when a society holds together and is capable of coherent action. As the effects of overshoot worsen, the likelihood of societal breakdown increases. We still have an opportunity to be proactive and utilise the intact systems we have in place to deliver a framework for shifting social norms and other necessities for addressing the behavioural crisis. However, the day may come when societal breakdown will make intervention impossible, locking the planet into an unguided recovery that may salvage much of ‘nature’ but be inhospitable to human life.

 

Photo: Sebastian Bertalan / Wikimedia Commons