Law enforcement has been so ineffective in preventing illegal ORV use that citizens are usually left to face the problem on their own. Stopping ORVs isn’t easy, but short of an end to gasoline—which we can’t wait for—impacts will continue to worsen if there’s no intervention. In remote areas like the Mojave Desert and Colorado Plateau, where would-be activists are scattered and overwhelmed and the police are essentially powerless and blasé, all strategies for stopping ORVs involve active and sustained effort. Here are a few:
Pressure law enforcement to do their jobs. Carry a camera with you always, and photograph illegal activity, if at all possible getting clear images of license plates. Document the time, place, and circumstances. Bring it to the attention of both the local and federal police, if on federal land. Be polite but persistent.
Physically close illegal trails. This can be surprisingly effective. Adopt an area and close off illegal trails with rocks, logs, whatever is handy and doesn’t further disturb the land. ORVers will keep trying to use the trail, but continued discouragement might eventually work.
Physically close legal trails. Similar to the last category, people may choose to carry out underground actions that close legal routes. [1] There must be a strict firewall between aboveground and underground activists: people or groups choosing to use underground tactics should not engage in aboveground actions, and vice versa. [2]
Close and reclaim established, authorized routes through administrative and legal channels. It’s the open roads that draw ORVs deeper into land they can then illegally violate, so every closed road is particularly helpful. This, too, takes a long and sustained effort. One helpful organization is Wildlands CPR (Now Wild Earth Guardians), [3] but don’t expect any non-profit group to have the resources to do the job for you. If you love the land you live in, be prepared to fight for it—a simple solution of hard, dedicated effort. Organize with those who agree with you, and fight.
Coyote Canyon Revisited
Private landowners neighboring Coyote Canyon in southeast Utah fought the originally illegal ORV use of the canyon, and tried to stop the BLM from sanctioning it. They pleaded with the public via every venue they could think of to write letters to the BLM opposing the move, yet ORV interests grossly outnumbered the effort. Fewer than ten opponents to the trail even bothered writing letters, and when the decision to open the canyon to ORVs was made the BLM didn’t even bother notifying the respondents, a violation of the National Environmental Policy Act.
Otherwise, however, the agency had prepared its documents thoroughly and neighbors were advised that a legal challenge probably wouldn’t have been effective. Although the BLM offered a number of concessions—the trail is only open Friday and Saturday to registered users, from 9:00 a.m. until 5:00 p.m., among other restrictions—the agency legitimized crime, rewarding criminals with the sacrifice of another dwindling scrap of feral public land.
The Coyote Canyon example highlights several reasons why so few are willing to protect the land, and why they’re losing so badly. One is fear of reprisals from enemies (such as intentional trespass and vandalism of property, already an issue for neighbors of Coyote Canyon). Another is a reasonable assumption that their efforts will be ineffective—though of course making no effort will certainly be ineffective. Yet people tend to accept whatever situation they’re given. It’s uncommon to question an established arrangement, whatever it may be, and if one continues to question it life gets more uncomfortable. A resister will always face ridicule, accusations of poor mental, emotional and social adjustment, eventual ostracizing and occasionally murder. Yet social changes demand challenges to established practice.
When the BLM announced their decision to open Coyote Canyon to oil spills, noise, litter, piles of shit and soiled rags of toilet paper, almost everyone who was asked to help offered only a passing moment of sympathy. Not “what can I do,” not “what are our options,” but “that’s too bad.” It’s no wonder fights like this are frequently lost, when reactions are so feeble.
Industry and recreation groups, by contrast, are well organized and ready to rush to their own common cause. The right wing tends to be more accepting of orders; the boss says jump, they ask how high. They have something tangible they’re working for, a thing they like doing, a righteous maintenance of their privilege—such as driving anywhere they want. They stand to gain something where resistance stands only to prevent something—at least in situations like Coyote Canyon, where no comparable force opposes them.
Fighting Back
Resistance is tough. It means making one’s self unpopular, a hard thing to do among those who’ve been taught their whole lives that popularity is everything. Organizing can provide the possibility of overcoming our fear of reprisal, of ridicule, and of failure; it’s the only chance at effectively confronting injustices. Those who wish to prevent agency actions like the Coyote Canyon trail, or to promote re-localization of food production—any defensive or restorative action—can become an effective force if they work together, consistently and reliably supporting one another. Many progressives have been bled off by dogmas of non-confrontation, by intoxicating feel-good-ness, and by the idea that individualism is of primary importance. They’ve become lazy, fatalistic, and cynical; committed, organized struggle seems to be the sorry lot of desperately poor people in faraway places.
The examples that we have of committed resistance movements often are of desperately poor people, immediately threatened by the activities of rich and powerful enemies. The Movement for the Emancipation of the Niger Delta is one good example, and so are the more than 130 First Nations governments in western Canada that have gathered against the tar-sands Enbridge Northern Gateway Project and the Kinder Morgan pipeline and tanker projects. [4] We who are in a position to protect the land mostly lack the ability to respond, to turn our empathy for places like Coyote Canyon into action.
The situation at the frontiers of wild land is desperate, too. Wealth and privilege let us pretend it isn’t, because we get food from supermarket shelves and water from a tap. We see little or no connection between the health of the land and our own well-being. Public land use is an issue that can be influenced relatively easily—unlike, say, racism—because land managers so routinely ignore or violate laws and effective tactics usually have to do with citizen enforcement. But environmentalists continue to lose, partly because exploiters have miscast conflict as user-group obstruction—framing the terms of the debate to ridicule love of the wild world, separating its fate from human fate. By allowing this, would-be activists surrender the land and leave the future to sadists and imbeciles.
The destruction of the planet, however easy it is to ignore, will catch up with us all. The civilized economies that steal from the poor to give to the rich will eventually end. They need to consume limited resources to exist and those resources—fossil fuels, topsoil—will not last forever. When this happens, we will again depend upon the land to sustain us. If that land is stripped of its capacity to sustain life by industry, agriculture, and recreation, then there will be nowhere else to go, and nothing to do but wage war and starve.
Abuse of the land is now normalized by faith in nonexistent frontiers (of renewable energy and electric cars, for example) and by misguided tolerance. Naming abuse—the destruction of the land in the name of fun or individualistic pursuits and the destruction of our selves by abusive people and systems—is often portrayed as abusive in itself. This is outrageous and infuriating, but should be expected.
Though it is far less damaging than industry and agriculture, the evidence for ORV destruction is well documented and easy to come by. It’s not even really contested by ORVers themselves. Those of us determined to stop this behavior face the same problem law enforcement does: the damage is so widespread and difficult to regulate that there’s little anyone can do. But there’s also a serious lack of activists with effective tactics and a coherent strategy to follow through on. This doesn’t mean, though, that we should back down.
Identifying with the Real World
Once on Cedar Mesa, in Southeast Utah, I watched an ORV intentionally veer to crush a dozing snake. The reptile churned and writhed in the machine’s track, dead or near dead as its nerves popped and struggled and ran down. I went to it, to witness its pointless death. A thick and handsome bull snake, it spent its last moments bleeding out in the dust. Why? Why do this? What drives this sick, stupid behavior? Why does our culture hate every living thing?
I lifted the snake into the sage and blackbrush so it could at least die in its home. “If they can’t evolve to get out of the way,” someone once told me about road killed animals, “then that’s their problem.” Of course, not evolving to changing conditions is what causes extinction. There’s little doubt that our culture will not voluntarily evolve to halt the worsening conditions that industry and recreation are creating on the planet. So how does anyone fight activity like this? How do we stop deforestation, global warming, ocean acidification? And given those immense problems, is ORV land abuse something to focus limited energy and resources on?
In addition to the suggestions made in these articles, activists can develop tactics and strategies and their way forward will eventually become clear. With hard work and determination a chance of winning would almost certainly emerge. But in a world of Keystone XL pipelines and epidemic levels of fracking, is the effort worth it? If you caretake a few acres of land, blocking travel and pulling weeds, how much does it matter if you stop, or get distracted, or die? If those acres are again immediately vulnerable, is your effort a waste?
Few things anger me more that seeing wanton destruction for fun. I wonder, though, if this is an unhelpful distraction. It’s easy to get angry at something so obviously disrespecting of the land. In terms of permanent impacts, though, industry is much worse, and the scale of destruction is enormous. Of course what runs it is oil. Always this—the temporary, illusory power locked in a liquid hydrocarbon, driving ORVs, factory fishing trawlers, factory farms, and industrial agriculture. It’s warming the atmosphere and leading us to a horribly impoverished future, where most of us will be unable to afford the lifestyle we’ve been subjected and addicted to, let alone find enough to eat.
Remove the oil and the engines stop, and a besieged biosphere can begin to heal. This is part of the strategy that Deep Green Resistance has proposed. [5] But in the meanwhile…ORVs, just one part of the picture, continue to cut apart what little wild life remains, the last seed bank of evolution as we’ll ever know it. The momentum of established civilized practice is now enormous—seemingly unstoppable—and its terminal is in global destruction, the eradication of all complex life. Challenge to this system is so psychologically and practically difficult that most of us ignore it.
Fighting for the real, wild world can begin with the understanding that humans are not everything, and that the fate of the world is ultimately our fate. It is much different to fight for your own beloved family than for a rocky canyon you’ll never visit. We progressives like to talk about how hatred of “other” races cannot be tolerated (not that much is ever done about that). But we hardly ever extend this principle to the non-human world—constant victim of our culture’s violence—because we’ve been conditioned to believe that humans are all that matter. The loons, the snakes, the too-slow creatures smeared across the roads and ground under rubber tires into the dirt, they and the people yet to come who won’t be able to live as we have because the oil is gone—none of them will care about our abstract, self-indulgent moral wrestling. That is the wall that human supremacy has built around us; it must be torn down.
Imagine again that an occupying culture, whose every act is force and theft, was destroying the means of your survival. Imagine them extracting fuel to use the world as a playground. Of course, it is not enough to stop them from driving their toys in every possible place. To survive in the long term we must also stop the extraction, the root of the problem, and eliminate the fuel for destruction. We must reclaim our adult responsibilities and stand up to defend the land where we live, knowing that until oil extraction and consumption is ended, there will always be a new group of occupiers finding new ways to destroy the land.
In 1915, General Electric released a silent promotional film titled The Home Electricaloffering a glimpse into a gleaming, frictionless future. The film walks viewers through a model electric home: lights flicked on at the wall, meals cooked without fire, laundry cleaned without soap and muscle. A young wife smiles as she moves effortlessly through her day, assisted by gadgets that promised to eliminate drudgery and dirt. This was not a documentary—it was a vision, a fantasy, a sales pitch. At the time, only a small fraction of American households had electricity at all, and nearly 90% of rural families still relied on oil lamps, wood stoves, hand pumps, and washboards. But the message was clear: to be modern was to be electric—and anything less was a kind of failure.
At the dawn of the 20th century, electricity was still a symbol of wealth, not a tool of survival. Most urban households that had it used it only for lighting; refrigeration, electric stoves, or washing machines were luxuries among luxuries. In rural America, most farms and small towns remained off-grid through the 1920s. The electric grid simply didn’t go there. Private utilities, driven by profit, had no interest in building costly infrastructure where it wouldn’t quickly pay off.
And yet, propaganda told a different story. In magazines, World’s Fairs, and promotional pamphlets, electricity was shown as the cornerstone of health, cleanliness, efficiency, and modern womanhood. Electric appliances promised to save time, reduce labor, and lift families—especially women—into the new century. But this future was just out of reach for most people. A growing divide opened up: between those who lived by the rhythms of sun and fire, and those whose lives were quietly reshaped by the flick of a switch.
To live without electricity meant pumping water by hand, chopping and hauling wood for heat and cooking, cleaning clothes with a washboard, and preserving food with salt, smoke, or ice if you had it. It meant darkness after sundown unless you had oil or candles. These were difficult, time-consuming tasks—but also deeply embedded in older, place-based ways of life. People were less dependent on centralized systems. They mended clothes instead of buying new ones, and their food came from the land, not refrigerated trucks.
Yet the narrative of “progress” didn’t tolerate this complexity. By the 1920s and ‘30s, utilities and appliance manufacturers framed non-electric life as backward, dirty, and even unpatriotic. Their message: to be modern was to be electric.
This vision of electrified modernity wasn’t just implicit; it was relentlessly promoted through the dazzling spectacles of world’s fairs and the persuasive language of print advertising. Electricity was framed not only as a technological advance but as a moral and social imperative—a step toward cleanliness, order, and even national progress. At places like the 1904 St. Louis World’s Fair, entire palaces were built to glorify electricity, their glowing facades and futuristic interiors turning utility into fantasy. Meanwhile, companies like Western Electric and General Electric saturated early 20th-century magazines with ads that equated electric appliances with a better life—especially for women. These messages didn’t merely advertise products; they manufactured desire, anxiety, and aspiration. To remain in the dark was no longer quaint—it was backward.
At the 1904 St. Louis World’s Fair, the Palace of Electricity was more than an exhibit—it was theater. Illuminated by thousands of electric bulbs, the building itself was proof of concept: a monument to the power and promise of electrification. Inside, visitors encountered displays of the latest electric appliances and power systems, all framed as marvels of human ingenuity. Nearby, the Edison Storage Battery Company showcased innovations in energy storage, while massive dynamos hummed behind glass. The fair suggested not just that electricity was useful, but that it was destiny.
Louisiana purchase exposition, St. Louis, 1904. The Library of Congress, via Wikimedia Commons.
This theatrical framing of electricity as progress carried into everyday life through print advertisements. A 1910 issue of Popular Electricity magazine illustrated a physician using electric light in surgery, suggesting that even health depended on electrification. In a 1920 ad for the Hughes Electric Range, a beaming housewife is pictured relaxing while dinner “cooks itself,” thanks to the miracle of electricity. Likewise, a Western Electric ad from the same year explained how to build an “electrical housekeeping” system—one that offered freedom from drudgery, but only if the right appliances were purchased.
These messages targeted emotions as much as reason. They played on fears of being left behind, of being an inadequate housewife, of missing out on modernity. Electricity was no longer merely about illumination—it became a symbol of transformation. The more it was portrayed as essential to health, domestic happiness, and national strength, the more it took on the aura of inevitability. A home without electricity was not simply unequipped; it was a failure to progress. Through ads, exhibits, and films, electricity was sold not just as a convenience, but as a moral good.
And so the groundwork was laid—not only for mass electrification, but for the idea that to live well, one must live electrically.
Before the Toaster: Industry was the First Beneficiary of Electrification
While early 20th-century advertisements showed electricity as a miracle for housewives, the truth is that industry was the first and most powerful customer of the electric age. Long before homes had refrigerators or lightbulbs, factories were wiring up to electric motors, electric lighting, and eventually, entire assembly lines driven by centralized power. Electricity made manufacturing more flexible, more scalable, and less tied to water or steam—especially important in urban areas where land was tight and labor plentiful.
By the 1890s, industries like textiles, metalworking, paper mills, and mining were early adopters of electricity, replacing steam engines with electric motors that could power individual machines more efficiently. Instead of a single massive steam engine turning shafts and belts throughout a factory, electric motors allowed decentralized control and faster adaptation to different tasks. Electric lighting also extended working hours and improved productivity, particularly in winter months.
Electrification offered not just operational efficiency but competitive advantage—and companies knew it. By the 1910s and 1920s, large industrial users began lobbying both utilities and governments for better access to power, lower rates, and more reliable service. Their political and economic influence helped shape early utility regulation and infrastructure investment. Many state utility commissions were lobbied heavily by industrial users, who often negotiated bulk discounts and prioritized service reliability over residential expansion.
This dynamic led to a kind of two-tiered system: electrification for factories was seen as economically essential, while electrification for homes was framed as aspirational—or even optional. In rural areas especially, private utilities refused to extend lines unless they could first serve a profitable industrial customer nearby, like a lumber mill or mine.
Meanwhile, companies that produced electrical equipment—like General Electric, Westinghouse, and Allis-Chalmers—stood to gain enormously. They pushed for industrial electrification through trade shows, engineering conferences, and direct lobbying. Publications like Electrical World and Power magazine ran glowing stories about new industrial applications, highlighting speed, productivity, and cost savings. GE and Westinghouse didn’t just sell light bulbs and home gadgets—they also built turbines, dynamos, and entire systems for industrial-scale customers.
And industry didn’t just demand electricity—industry helped finance it. Many early power plants, particularly in the Midwest and Northeast, were built explicitly to serve one or more large factories, and only later expanded to provide residential service. These plants often operated on a model of “load factor optimization”: power usage by factories during the day and homes at night ensured a steady demand curve, which maximized profits.
By the 1920s, the logic was clear: industry came first, homes came second—but both served the larger vision of an electrified economy. And this industrial-first expansion became one of the justifications for public electrification programs in the 1930s. If electricity had become so essential to national productivity, how could it remain out of reach for most rural Americans?
Niagara Falls Power Plant: Built for Industry
In 1895, the Niagara Falls Power Company, led by industrialist Edward Dean Adams and with technological help from Westinghouse Electric and Nikola Tesla, completed the Adams Power Plant Transformer House—one of the first large-scale hydroelectric plants in the world.
Eight of the ten 1,875 kW transformers at the Adams Power Plant Transformer House, 1904, public domain
This plant didn’t exist to power homes. Its primary purpose was to serve nearby industries: electrochemical, electrometallurgical, and manufacturing firms that required vast amounts of energy. The ability to harness hydropower made Niagara Falls a magnet for energy-intensive factories.
Founded in 1891, Carborundum relocated to Niagara Falls in 1895 to take advantage of the abundant hydroelectric power. They manufactured silicon carbide abrasives, known as “carborundum,” using electric furnaces that operated at high heat. The company was the second to contract with the Niagara Falls Power Company, underscoring the plant’s role in attracting energy-intensive industries.
The promise of abundant cheap power made Niagara Falls the world capital of electro-chemical and electro-metallurgical industries, which included such companies as the Aluminum Company of America (ALCOA), Carborundum (which developed the world’s hardest abrasive as well as graphite), Union Carbide, American Cyanamid, Auto-Lite Battery, and Occidental Petroleum. These were enterprises that depended upon abundant cheap power. At its industrial peak, in 1929, Niagara Falls was the leading manufacturer in the world of products using abrasives, carbon, chlorine, and ferro-alloys.
In the late 19th and early 20th centuries, Niagara Falls became a hub for industrial activity, primarily due to its abundant hydroelectric power. The establishment of the Niagara Falls Power Company in 1895 marked the beginning of large-scale electricity generation in the area. This readily available power attracted energy-intensive industries, including aluminum production, electrochemical manufacturing, and abrasives. Companies like the Pittsburgh Reduction Company (later Alcoa) and the Carborundum Company set up operations to capitalize on the cheap and plentiful electricity.
Even food companies jumped on the opportunity for abundant electricity. The founder of the Shredded Wheat Company (maker of both Shredded Wheat and Triscuit), Henry Perky, built a large factory directly at Niagara Falls, choosing the site precisely because of its access to cheap, abundant hydroelectric power. When the Triscuit cracker was first produced in 1903, the factory was powered entirely by electricity—a key marketing point. Early ads bragged that Triscuits were “Baked by Electricity,” which was a novel and futuristic idea at the time.
However, this rapid industrial growth came at a significant environmental cost. The freedom afforded to early industry in Niagara Falls meant that area waterways became dumps for chemicals and other toxic substances. By the 1920s, Niagara Falls was home to a dynamic and thriving chemical sector that produced vast amounts of industrial-grade chemicals via hydroelectric power. This included the production of chlorines, degreasers, explosives, pesticides, plastics, and myriad other chemical agents.
The success at Niagara set a precedent: electricity could fuel industrial expansion, and factories began lobbying for access to centralized electric power. States and cities recognized that electrification attracted investment, jobs, and tax revenue. This created political pressure to expand grids and build new generation capacity—not to homes first, but to industrial parks and cities with manufacturing bases.
The environmental impact was profound. In 1986, Canadian researchers discoveredthat the mist from the falls contained cancer-causing chemicals, leading both the U.S. and Canada to promise cleanup efforts. Moreover, the Love Canal neighborhood in Niagara Falls became infamous for being the site of one of the worst environmental disasters involving chemical wastes in U.S. history. The area was used as a dumping ground for nearly 22,000 tons of chemical waste, leading to severe health issues for residents and eventual evacuation of the area.
This historical example underscores the complex legacy of electrification—while it spurred industrial advancement and economic growth, it also led to environmental degradation and public health crises.
The Salesman of the Grid: Samuel Insull and the Corporate Vision of a Public Good
Even as electricity was still being marketed as a lifestyle upgrade—offering clean kitchens, lighted parlors, and “freedom from drudgery”—Samuel Insull was reshaping the electrical industry behind the scenes in ways that would bring electricity to both homes and factories on an unprecedented scale. A former secretary to Thomas Edison, Insull became the president of Chicago Edison (later Commonwealth Edison) and transformed the electric utility into a regional power empire. He championed centralized generation, long-distance transmission, and, most importantly, load diversity: the idea that combining industrial and residential customers would create a steadier, more profitable demand curve.
Industry, after all, consumed massive amounts of electricity during the day, while households peaked in the evenings. By blending these demands, utilities could justify larger power plants that ran closer to capacity around the clock—making electricity cheaper to produce per unit and more profitable to sell.
Insull’s holding companies and financial structures helped finance this expansion, often using consumer payments to support new infrastructure. This helped expand the grid outward—to serve not just wealthy homes and big factories, but small towns and middle-class neighborhoods. Electrification became a virtuous cycle: the more customers (especially industrial ones) you had, the more power you could afford to generate, which brought in more customers. The industrial appetite for power and the domestic aspiration for comfort were two sides of the same system.
By the early 20th century, Insull had consolidated dozens of smaller electric companies into massive holding corporations, effectively inventing the modern utility monopoly. His genius wasn’t technical but financial: he pioneered the use of long-term bonds and ratepayer-backed financing to build expansive infrastructure, including coal-fired power plants and transmission lines that could serve entire cities and suburbs.
Insull also understood that to secure profits, electricity had to become not a luxury, but a public necessity. He lobbied for—and helped shape—state-level utility commissions that regulated rates but guaranteed companies a return on investment. He promoted a pricing model in which larger customers subsidized smaller residential ones, making electricity seem affordable while expanding the customer base. In speeches and newspaper campaigns, Insull insisted that electricity was a public service best delivered by private enterprise—so long as that enterprise was shielded from competition and supported by the state.
But Insull’s vision had limits. His business model was urban, corporate, and capital-intensive. It thrived in cities where growth and profits were assured—but left rural America behind. Even by the late 1920s, nearly 90% of rural households still had no electricity, and private utilities had little interest in changing that. When Insull’s financial empire collapsed during the Great Depression—leaving thousands of investors penniless—it triggered a wave of backlash and set the stage for Roosevelt’s 1930s public electrification programs.
The failure of Insull’s empire didn’t just expose the risks of private monopolies; it also reframed electricity as too essential to be left entirely in corporate hands. If the promise of electrification was to reach beyond city limits, it would take more than advertising. It would take state power.
Electricity as a Public “Good”
Franklin D. Roosevelt’s New Deal ushered in that power—both literally and figuratively. Federal programs like the Tennessee Valley Authority (TVA), the Rural Electrification Administration (REA), and the Works Progress Administration (WPA) tackled electrification as a national mission. The TVA aimed to transform one of the poorest regions in the country through public power and flood control. The REA extended loans to rural cooperatives to build distribution lines where private utilities refused to go. The WPA, though more broadly focused on employment and infrastructure, supported the building of roads, dams, and even electric grids that tied into the new public utilities.
But these were not just engineering projects—they were nation-building efforts, wrapped in the language and imagery of progress. Government-sponsored films, posters, and exhibits cast electrification as a patriotic duty and a moral good. In The TVA at Work (1935), a TVA propaganda film, darkness and floods give way to light as electricity reaches the rural South, promising flood control, education, health, and hope.
Posters issued by the REA featured glowing farmhouses surrounded by darkness, their light a beacon of the federal government’s benevolence. Electrification was no longer a luxury product to be sold—it was a public right to be delivered. And propaganda helped recast the electric switch as not just a convenience, but a symbol of democratic progress.
In the early decades of the 20th century, the business of providing electricity was largely in private hands, dominated by powerful industrialists who operated in a fragmented and often exploitative landscape. Rates varied wildly, service was inconsistent, and rural areas were left behind entirely. Out of this chaos emerged a slow, contested movement to treat electricity not as a luxury good for profit but as a regulated public utility—something closer to a right.
Roosevelt’s electrification programs—especially the TVA and the REA—aimed to provide public benefits rather than private profit. But in reality, most rural Americans didn’t vote on where dams and coal-fired power plants would go, how the landscape would be transformed, or who would manage the power. The decision-making remained highly centralized, and the voice of the people was filtered through federal agencies, engineers, and bureaucrats. If this was democracy, it was a technocratic form—focused on distributing benefits, not sharing power.
Still, for many rural communities, the arrival of electricity felt like democratic inclusion: a recognition by the federal government that their lives mattered too. New Deal propaganda leaned into this feeling. Posters, pamphlets, and films portrayed electrification as a patriotic triumph—uniting the country, modernizing the nation, and bringing light to all Americans, not just the urban elite.
FDR fiercely criticized utility companies for their opposition to these efforts. In one speech, he called out their “selfish purposes,” accusing them of spreading propaganda and corrupting public education to protect their profits. His administration’s Public Utility Holding Company Act of 1935 was designed to break up massive utility holding companies, increase transparency, and limit the abusive practices that had flourished under Insull’s system.
By the end of the 1930s, electricity had changed in the eyes of the law and the public. It was no longer a commodity like soap or phonographs. It was essential—a regulated utility, under public scrutiny, increasingly expected to reach all people regardless of profit margins.
How Rural Communities Organized for Electricity
Reaching everyone required more than federal mandates; it required rural people—many of whom had never flipped a light switch—to believe electricity was not just possible, but necessary. New Deal propaganda didn’t just promote electrification; it made it feel like a patriotic obligation. In posters, films, and traveling exhibits, electricity was depicted as a force of national renewal, radiating from power plants and wires like sunlight over a darkened land. Farmers who had once relied on kerosene lanterns saw glowing visions of electric barns, modern kitchens, and clean, running water. The message was clear: this wasn’t charity—it was justice.
The REA offered low-interest loans to communities willing to organize themselves into cooperatives. But before wires could be strung, people had to organize—drawing maps, knocking on doors, pooling resources. That kind of coordination didn’t happen spontaneously. It was sparked, in large part, by persuasive media.
REA films like Power and the Land (1940) dramatized the transformation of farm life through electricity. Traveling REA agents brought these short films and illustrated pamphlets to town halls, church basements, and grange meetings, showing everyday people that their neighbors were already forming co-ops—and thriving. REA’s Rural Electrification News magazine featured testimonials from farm wives, who praised electric irons, cream separators, and the ability to read after sunset. Electrification wasn’t just about comfort; it was about dignity and opportunity.
A TVA poster from the period shows power lines bringing power for farm fields, homes, and factories. The subtext was unmistakable: electricity was the pulse of a modern democracy. You didn’t wait for it. You organized for it.
And people did. Between 1935 and 1940, rural electrification—driven by this blend of policy and persuasion—expanded rapidly. By 1940, more than 1.5 million rural homes had electricity, up from barely 300,000 just five years earlier. The wires came not just because the government built them, but because people demanded them, formed cooperatives, and rewired their lives around a new kind of infrastructure—one they now believed they deserved.
When FDR created the REA in 1935, fewer than 10% of rural homes had electricity. By 1953, just under two decades after the REA’s launch, over 90% of U.S. farms had electric service, much of it delivered through cooperatives that had become symbols of rural self-determination.
The Federal Power Act
In 1935, the same year Roosevelt signed executive orders establishing the Rural Electrification Administration, Congress passed the Federal Power Act—an often-overlooked but foundational shift in how electricity was governed in the United States. At the time, only about 60% of American homes had electricity, and the vast majority of rural households remained off the grid. Industry was rapidly becoming reliant on continuous, 24/7 electric power to run increasingly complex machinery and production lines, making reliable electricity essential not just for homes but for the nation’s economic engine.
The Act expanded the jurisdiction of the Federal Power Commission, granting it authority to regulate interstate transmission and wholesale sales of electricity. This marked a decisive move away from the era of laissez-faire monopolies toward public oversight. Industry players, eager for dependable and affordable power to sustain growth and competition, played a subtle but important role in pushing for federal regulation that would stabilize the market and ensure widespread, reliable access. The Act framed electricity not as a luxury commodity but as a vital service that required accountability and coordination. In tandem with the New Deal electrification programs, it laid the legal groundwork for treating electricity as a public good—setting the stage for how electricity would be mobilized, mythologized, and mass-produced during wartime.
Electricity as Patriotic Duty
By the end of the 1930s, electricity had changed in the eyes of the law and the public. It was no longer a commodity like soap or phonographs. It was essential—a regulated utility, under public scrutiny, increasingly expected to reach all people regardless of profit margins.
But as the nation edged closer to war, the story of electricity changed again. The gleaming kitchens and “eighth wonder of the world” dams of New Deal posters gave way to a new message: power meant patriotism. Electricity was no longer just a household convenience or symbol of rural uplift—it was fuel for victory.
Even before the U.S. formally entered World War II, government and industry launched campaigns urging Americans to think of their energy use as a form of service. Factories were electrified at full tilt to produce planes, tanks, and munitions. Wartime posters and advertisements called on citizens to “Do Your Part”—to conserve power at home so it could be redirected to the front. Lights left on unnecessarily weren’t just wasteful; they were unpatriotic.
One striking 1942 poster from the U.S. Office of War Information featured a light switch with the message: “Switch off that light! Less light—more planes.” Another encouraged energy conservation by asking people to switch lights off promptly because “coal is vital to victory” (at this time 56% total electricity on U.S. grids was generated by coal).
For women, especially, electricity was again positioned as a moral responsibility. Earlier ads had promised electric gadgets to free housewives from drudgery; now, propaganda reminded them that their efficient use of electric appliances was part of the national war strategy. The same infrastructure built by New Deal programs now helped turn the rural power grid into an engine of military supply.
Electricity had become inseparable from national identity and survival. To use it wisely was to serve the country. To waste it was to betray the war effort. This was no longer a story of gadgets and progress—it was a story of sacrifice, duty, and unity under the banner of light.
Nowhere was this message clearer than in the materials produced by the Bonneville Power Administration (BPA), which managed the massive hydroelectric output of the Columbia River dams in the Pacific Northwest. In the early 1940s, the BPA commissioned a series of posters to dramatize the link between public power and wartime production. One of the most iconic, “Bonneville Fights Time,” shows a welder in a protective mask, sparks flying, framed by dynamic lines of electricity and stylized clock hands. The message: electric power enabled faster, more precise welding—crucial for shipbuilding, aircraft, and munitions production.
The poster’s bold composition connected modernist design with national urgency. Bonneville’s electricity wasn’t just flowing to light bulbs—it was flowing to the war factories of the Pacific coast, to the shipyards of Portland and Seattle, and to the aluminum plants that turned hydroelectric power into lightweight warplanes. These images promoted more than technical efficiency; they sold a vision of democratized power mobilized for total war.
Through such propaganda, the promise of public power was reimagined—not just as a civic good, but as a weapon that could help win World War II.
Electrifying the American Dream
When the war ended, the messaging around electricity shifted again—from sacrifice to surplus. Wartime rationing gave way to a marketing explosion, and the same electrified infrastructure that had powered victory was now poised to power prosperity. With factories retooled for peace-time commerce, and veterans returning with GI Bill benefits and dreams of suburban life, the home became the new front line of American identity—and electric gadgets were its weaponry.
The postwar boom fused electricity with consumption, convenience, and class mobility. Advertisements no longer asked families to conserve power for the troops; they encouraged them to buy electric dishwashers, toasters, vacuum cleaners, televisions. Owning a full suite of appliances became a marker of success, a tangible reward for patriotism and patience. Electricity was no longer just a utility—it was the lifeblood of modern living, sold with the same glamour and intensity once reserved for luxury cars or perfumes.
Utilities and manufacturers teamed up to keep the vision alive. The Live Better Electrically campaign, launched in 1956 and endorsed by celebrities like Ronald Reagan, urged Americans to “go all-electric”—not just for lighting and appliances, but for heating, cooking, and even air conditioning. The campaign painted a glowing picture of total electrification, backed by images of smiling housewives, sparkling kitchens, and obedient gadgets. In one ad, a mother proudly paints a heart on her electric range as her children and husband laugh and smile. The future, once uncertain, had been domesticated.
Nowhere was the all-electric ideal more vividly branded than in the Gold Medallion Home, a product of The Live Better Electrically campaign. These homes were awarded a literal gold medallion by utilities if they met a full checklist: electric heat, electric water heater, electric kitchen appliances, and sufficient wiring to support a future of plugged-in living. Promoted through glossy ads and celebrity endorsements, the Medallion Home symbolized upward mobility, domestic modernity, and patriotic participation in a high-energy future. It was a propaganda campaign that blurred the line between consumer aspiration and infrastructure planning. Today’s “electrify everything” efforts—encouraging heat pumps, EVs, induction stoves, and smart panels—echo this strategy. Once again, homes are being refashioned as sites of technological virtue and national progress, marketed through a familiar mix of lifestyle promise and utility coordination. The medallion has changed shape, but the message remains: the future lives here.
This was propaganda of abundance. And behind it was an unspoken truth: electrification had won. What had once been sold as fantasy—glimpsed in world’s fair palaces or GE films—was now embedded in daily life. The flick of a switch no longer symbolized hope. It had become habit.
Ruralite
Ruralite magazine serves as the flagship publication of Pioneer Utility Resources, a not-for-profit communications cooperative to serve the rural electric cooperatives (or co-ops) across the western United States. It was—and remains—a shared publication platform for dozens of small, locally owned utility co-ops that formed in the wake of the REA.
Each electric co-op—often based in small towns or rural counties—can customize part of the magazine with local news, board updates, outage reports, and community features. But the bulk of the magazine is centrally produced, offering ready-made content: stories about electric living, energy efficiency, co-op values, new technologies, and the benefits of belonging to a cooperative utility system.
In this sense, Ruralite functions as a kind of regional PR organ: a hybrid of lifestyle magazine, customer newsletter, and soft-sell propaganda tool. It is funded by and distributed through electric co-ops themselves, landing monthly in the homes of hundreds of thousands of rural residents.
Though it debuted in 1954—well after the apex of New Deal electrification programs—Ruralite can be seen as a direct descendant of that era’s propaganda infrastructure, repackaged for peacetime and consumer prosperity. The TVA had its posters, the REA had its pamphlets, and Ruralite had glossy photo spreads of farm wives with gleaming electric ranges.
Where New Deal propaganda had rallied Americans to support rural electrification as a national project of fairness and modernity, Ruralite shifted the tone toward comfort, aspiration, and consumer loyalty. It picked up the baton of electrification as cultural transformation, reinforcing the idea that electric living wasn’t just a right—it was the new rural ideal.
Clipped from “For the Curious Ruralite,” tips to encourage electricity use from the December 1954 edition of Ruralite Magazine
Ruralite framed rural electrification not as catching up to the cities, but as leading the way in a new era—one where rural values, ingenuity, and resourcefulness would power the country forward. In this way, co-ops and their members became symbols of progress, not just beneficiaries of it.
This was propaganda not by posters or patriotic slogans, but through community storytelling. Ruralite grounded its messaging in local personalities, recipes, and relatable anecdotes, while embedding calls to adopt more appliances, update homes, and trust in the local co-op as a benevolent, forward-looking institution.
The first Ruralite recipe, for which you need an electric refrigerator, published in Ruralite Magazine, June 1954. Clipped from this June 1, 2024 article.
Today, Ruralite remains rooted in local storytelling, but its tone aligns more with contemporary consumer lifestyle media. Sustainability, renewables, and energy efficiency now appear alongside nostalgic rural features and recipes. Yet despite the modern packaging, the core narrative remains consistent: electricity is integral to the good life. That through-line—from a beacon of modernization to a pillar of local identity—demonstrates how the publication has adapted without abandoning its propagandistic roots.
In the current energy landscape, Ruralite plays a quiet but significant role in advancing the “electrify everything” agenda—the 21st-century push to decarbonize buildings, transportation, and infrastructure by transitioning away from fossil fuels to electric systems.
While Ruralite doesn’t use overtly political language, it steadily normalizes new electric technologies like heat pumps, EVs, induction stoves, and solar arrays. Features on homeowners who upgraded to electric water heaters, profiles of co-ops launching EV charging stations, or DIY guides for energy audits all reinforce the idea that the electric future is practical, responsible, and here. The message is aspirational but grounded in small-town pragmatism: this isn’t Silicon Valley hype—it’s your neighbor electrifying their barn or replacing a propane furnace or reminiscing about life without electricity.
Ruralite continues the legacy of New Deal-era propaganda by promoting ever-greater electricity use—now through electric vehicles and heat pumps instead of fridges and space heaters—reinforcing the idea that progress always means more power, more consumption, and more infrastructure. Its storytelling still serves a strategic function—ensuring electricity remains not just accepted, but desired, in every American home.
Postwar Peak and Decline of Electrification Propaganda
By the 1960s, most American homes—urban and rural—had been electrified. The major battle to electrify the country was won. As a result, the overt electrification-as-progress propaganda that had dominated the New Deal era and postwar boom faded. Electricity became mundane: a background utility, no longer something that needed to be sold as revolutionary.
During the 1970s and early 1980s, the focus of public discourse shifted toward energy crises and conservation. Rather than expanding electrification, the government and utilities started encouraging Americans to use less, not more—a notable, if temporary, reversal. The 1973 oil shock, Three Mile Island (1979), and rising distrust in institutions tempered the earlier utopian energy messaging.
1970’s energy conservation poster, via Low Carbon Institute, in the personal collection of Russell Davies.
However, electrification propaganda never vanished entirely. It just narrowed. Publications like Ruralite and utility co-ops continued localized campaigns, pushing upgrades (like electric water heaters or electric stoves) in rural areas and maintaining a cultural narrative of electric life as modern and efficient.
The Renewables-Era Revival of Electrification Propaganda
In the late 1990s and especially the 2000s, a new wave of electrification propaganda began to emerge, but this time under the banner of climate action. Instead of promoting electricity as luxury or convenience, the new message was: electrify everything to save the planet.
This “green” electrification push encourages:
Electric vehicles (EVs) to replace gasoline cars
Heat pumps to replace fossil fuel heating systems
Induction stoves over gas ranges
Grid modernization and massive renewable build-outs (wind, solar, batteries)
Glossy, optimistic, uncritical propaganda pushing electricity from Ruralite Magazine, December 2023.
The messaging echoes earlier propaganda in tone—glossy, optimistic, often uncritical—but reframes the moral purpose: not modernization for its own sake, but decarbonization. The tools remain similar: media campaigns, federal incentives, public-private partnerships, and co-op publications like Ruralite, which has evolved to reflect this new narrative.
Typical imagery promoting “clean energy.” This image is used on a League of Conservation Voters initiative, Clean Energy for All.
Modern utility outreach events like co-op utility Orcas Power and Light Cooperative’s (OPALCO) EV Jamboree—where electric vehicles are showcased, test drives offered, and electrification is framed as exciting and inevitable—echo the strategies of the REA’s mid-century traveling circuses. Just as the REA brought portable demonstrations of electric appliances and farm equipment to rural fairs to sell the promise of a brighter, cleaner, more efficient life, today’s utilities stage events to generate enthusiasm for electric vehicles, heat pumps, and smart appliances. In both cases, the goal is not just education but persuasion—selling a future tied to deeper dependence on the electric grid.
Advertisement for an EV Jamboree, propaganda for electric vehicles, boats, bikes, etc.
One of the most striking revivals is the push for nuclear power, long dormant after public backlash in the 1980s. Once considered politically radioactive and dangerous, nuclear is now rebranded as a clean energy savior. The Biden administration has supported small modular reactor (SMR) development and extended funding for existing nuclear plants. More recently, President Donald Trump announced plans to reinvest in nuclear infrastructure, positioning it as a strategic national asset and imperative for national security and industry. The messaging is clear: nuclear is back, and it’s being sold not just as a technology, but as a patriotic imperative.
The Green Delusion and the Digital Demand: Modern Propaganda for an Electrified Future
In the 21st century, electrification propaganda has been reborn—not as a tool to bring light to rural homes or sell refrigerators, but as a moral and technological mandate. This time, it’s cloaked in the language of sustainability, innovation, and decarbonization. Utilities, tech giants, and government agencies now present an electrified future as inevitable and ethical. But beneath the rhetoric lies a powerful continuity with the past: electricity must still be sold to the public, and propaganda remains the vehicle of persuasion.
The contemporary campaign is driven by a potent mix of actors. Investor-owned utilities plaster their websites with wind turbines and solar panels, promoting the idea that they are leading the charge toward a cleaner future. Federal and state governments offer rebates and incentives for EVs, solar panels, heat pumps, and induction stoves, framing these changes not only as personal upgrades, but as civic duties. Corporate giants like Google, Microsoft, and Amazon amplify the message, touting their commitment to “100% renewable” operations—while quietly brokering deals for bespoke gas and nuclear plants to keep their operations online, and selling their digital services to fossil fuels companies.
Deceptive practices are proliferating alongside the expansion of renewable energy infrastructure. Companies developing utility-scale solar projects often mislead communities about the scale, impact, and permanence of proposed developments—if they engage with them at all. Local residents frequently report being excluded from the planning process, receiving vague or misleading information, or being outright lied to about how the projects will alter their environment. As Dunlap et al. document in their paper ‘A Dead Sea of Solar Panels:” Solar Enclosure, Extractivism and the Progressive Degradation of the California Desert, such tactics are not anomalies but part of a systemic pattern:
[W]e would flat out ask them [the company] questions and their answers were not honest … [it] led me to believe they really didn’t care about us. They had charts of where lines were going to be, and later, we found out that it wasn’t necessarily the truthful proposal. And you’re thinking: ‘why do you have to deceive us?’
— Desert Center resident, quoted in ‘A Dead Sea of Solar Panels:’ solar enclosure, extractivism and the progressive degradation of the California desert, by Dunlap et. al.
These projects, framed publicly as green progress, often mask an extractive logic—one that mirrors the practices of fossil fuel development, only cloaked in the language of sustainability.
At the heart of this new energy push lies a paradox: the renewable future requires more electricity than ever before. Electrifying transportation, heating, and industry demands a massive expansion of grid infrastructure—new transmission lines, more generation, and more raw materials. But increasingly, the driver of this expansion is data.
Artificial intelligence, cloud computing, and cryptocurrency mining are extraordinarily power-hungry. Modern AI models require vast data centers, each consuming megawatts of electricity—often 24/7. In his May 2025 Executive Order promoting nuclear energy, President Donald Trump made this explicit: “Advanced nuclear reactors will power data centers, AI infrastructure, and critical defense operations.” Here, electricity isn’t just framed as a public good—it’s a strategic asset. The demand for clean, constant energy is now justified not by light bulbs or quality of life, but by national security and economic dominance in the digital age.
This shift has profound implications. The public is once again being asked to accept massive infrastructure projects—new power generation plants and transmission corridors, subsidies for private companies, and increased energy bills—as the price of progress. Utilities and politicians assure us that this growth is green, even as the material and ecological costs of building out renewables and data infrastructure are hidden from view. The new propaganda is sleeker, data-driven, and more morally charged—but at its core, it performs the same function as its 20th-century predecessors: to justify a massive increase in power use.
A particularly insidious thread in this new wave of propaganda is the claim that artificial intelligence will “solve” climate change. This narrative, repeated by CEOs, media outlets, and government officials, frames AI as a kind of techno-savior: capable of optimizing energy use, designing better renewables, and fixing broken supply chains. But while these applications are technically possible, they are marginal compared to the staggering energy footprint of building and running large-scale AI systems. Training a single frontier model can consume as much power as a small town.Once operational, the server farms that host these models run 24/7, devouring electricity and water—often in drought-prone areas—and prompting utilities to fire up old coal and gas plants to meet projected demand.
Under the guise of “solving” the climate crisis, the AI boom is accelerating it. And just like earlier propaganda campaigns, the messaging is carefully crafted: press releases about “green AI” and “green-by-AI” along with glossy reports touting efficiency gains distract from the physical realities of extraction, combustion, and carbon emissions. The promise of virtual solutions is being used to justify real-world expansion of energy-intensive infrastructure. If previous generations were sold the dream of electrified domestic bliss, today’s consumers are being sold a dream of digital salvation—packaged in clean fonts and cloud metaphors, but grounded in the same old logic of growth at all costs.
The Material Reality of “Electrify Everything”
While the language of “smart grids,” “clean energy,” and “electrify everything” suggests a sleek, seamless transition to a more sustainable future, the material realities tell a very different story. Every CPU chip, electric vehicle, solar panel, wind turbine, and smart meter is built from a global chain of extractive processes—mined lithium, cobalt, copper, rare earth elements, steel, silicon, and more—often sourced under environmentally destructive and socially exploitative conditions. Expanding the grid to support these technologies requires not just energy but immense physical infrastructure: transmission lines slicing through forests and deserts, substations and data centers devouring land and power, and constant maintenance of an aging, overstretched network.
Yet this reality is largely absent from public-facing narratives. Instead, we’re fed slogans like “energy humanism” and “clean electrification”—terms that obscure the industrial scale and catastrophic impacts of what’s being proposed. Like the early electrification propaganda that portrayed hydropower as endlessly abundant and benevolent (salmon and rivers be damned), today’s messaging continues to erase the costs of extraction, land use, and energy consumption, promoting technological salvation without acknowledging the planetary toll.
Propaganda for “green minerals” extraction in Zambia
The scale of extraction required to electrify everything is staggering. According to the International Energy Agency (IEA), reaching global climate goals by 2040 could require a massive increase in demand for minerals like lithium, cobalt, and nickel. For lithium alone, the World Bank estimates production must at least quadruple by 2040 to meet EV and battery storage needs. Copper—essential for wiring and grid infrastructure—faces a predicted shortfall of 6 million metric tons per year by 2031, even as global demand continues to surge with data centers, EVs, and electrification programs.
If you just paint your mining equipment green and use more electricity to mine, somehow that will make mining “sustainable”? Illustration from the paper Advancing toward sustainability: The emergence of green mining technologies and practices published in Green and Smart Mining Engineering
Mining companies have seized the moment to rebrand themselves as climate heroes. Lithium Americas, which plans to operate the massive Thacker Pass lithium mine in Nevada, is described as “a cornerstone for the clean energy transition” and touts itself as a boon for local employment, even while the company destroys thousands of acres of critical habitat. The company promises jobs, school funding, and tax revenue—classic propaganda borrowed from 20th-century industrial playbooks. But local resistance, including from communities like the Fort McDermitt Paiute and Shoshone Tribe, underscores the deeper truth: these projects degrade ecosystems, threaten sacred sites, and deplete water resources in arid regions.
Another mining giant, Rio Tinto, has aggressively marketed its “green” copper and lithium projects in Serbia, Australia, and the U.S. as “supporting the green energy revolution,” while downplaying community opposition, pollution risks, and the company’s long history of environmental destruction. Their PR materials highlight “sustainable mining,” “low-carbon futures,” and “partnering with communities,” despite persistent local protests and growing global awareness of mining’s high environmental costs.
What’s missing from these narratives is any serious reckoning with the energy required to mine, transport, refine, and manufacture these materials, along with the energy needed to power the growing web of electrified infrastructure. As the demand for data centers, EV fleets, AI training clusters, and smart grids accelerates, we are rapidly expanding industrialization in the name of sustainability, substituting fossil extractivism with mineral extractivism rather than questioning the ever-increasing energy and material throughput of modern society.
Across the U.S., utilities are aggressively promoting electric vehicles, heat pumps, and “smart” appliances as part of their electrification campaigns—often framed as climate solutions. Pacific Gas & Electric (PG&E) in California, for example, offers rebates on EVs and encourages members to electrify their homes and transportation. Yet at the very same time, utilities like PG&E also warn that the electric grid is under strain and must expand dramatically to meet rising demand. This contradiction is rarely acknowledged. Instead, utilities position grid expansion as inevitable and green, framing it as “modernization” or “resilience.” What’s omitted is that electrifying everything doesn’t reduce energy use—it shifts and increases it, requiring vast new infrastructure, more centralized control, and continued extractivism.
The public is told that using more electricity will save the planet, while being asked to accept more pollution and destroyed environments along with new transmission lines, substations, and higher rates to pay for it all.
From Luxury to Necessity: Total Dependence on a Fragile Grid
The stability of the electricity grid requires electricity supply to constantly meet electricity demand, which in turn, requires numerous entities that operate different components of the grid to coordinate with each other.
Over the last century, electricity has shifted from a shimmering novelty to an unspoken necessity—so deeply embedded in daily life that its absence feels like a crisis. This transformation did not happen organically; it was engineered through decades of propaganda, from World’s Fairs and government-backed campaigns to glossy co-op magazines and modern “electrify everything” initiatives. What began as a promise of convenience became a system of total dependence.
OPALCO pushes EVs, electric appliances and heat pumps, while at the same time publishing articles about how the grid is under strain.
Today, every layer of modern life—communication, healthcare, finance, water delivery, food preservation, transportation, and farming—relies on a constant, invisible stream of electrons. Yet the grid that supplies them is increasingly strained and precarious. As utilities push electric vehicles, heat pumps, and AI-fueled growth, and states (like Washington State) offer tax incentives to electricity-hungry industries, they simultaneously warn that the grid must expand rapidly to avoid collapse. The public is told this expansion is progress. But the more electrified our lives become, the more vulnerable we are to its failures.
This was laid bare in March 2024, when a massive blackout in Spain left over two million people without power and seven dead. Train systems halted. ATMs stopped working. Hospitals ran on limited backup power. Food spoiled, water systems faltered, and thousands were stranded in elevators and subways. The cause? A chain of technical failures made worse by infrastructure stretched thin by new demands and the rapid expansion of renewables. Spanish officials called it a “wake-up call.” But for many, it was a terrifying glimpse into just how brittle the electric scaffolding of modern life has become.
Contrast that with life just 130 years ago, when the vast majority of Americans lived without electricity. Homes were lit by kerosene and heated by wood. Water was drawn from wells. Food was preserved with salt or root cellars. Communities were far more self-reliant, and daily life, while harder in some ways, was not exposed to the singular point of failure that defines today’s electrified society.
Before widespread electrification, communities were more tightly knit by necessity. Without the conveniences of refrigeration, electric heating, or instant communication, people relied on one another. Neighbors shared food, labor, stories, and tools. Social life centered around common spaces—markets, churches, schools, porches. Mutual aid was not a political slogan but a basic survival strategy. Electricity helped alleviate certain physical burdens, but it also enabled a more atomized existence: private appliances replace shared labor, television and now Netflix replace neighborhood gatherings, and online connection supplants physical community.
The electrification of everything, sold as liberation, has created a new form of total dependence. We have not simply added electricity to our lives—we have rewired life itself to require it. And as the grid stretches to accommodate AI servers, data centers, electric fleets, and “smart” everything, the question we must ask is no longer how much we can electrify—but how much failure we can endure.
It’s hard to imagine life today without electricity—yet just 130 years ago, almost no one had it, and communities thrived in very different ways. Our deepening dependence on the grid is not simply our choice; technologies like AI and massive data centers are being imposed upon us, often without real consent or public debate.
As we barrel toward ecological collapse—pervasive pollution, climate chaos, biodiversity loss, and the sixth mass extinction—our blind faith in endless electrification risks bringing us back to a state not unlike that distant past, but under far more desperate circumstances. Now more than ever, we must question the costs we ignore and face the difficult truth: the future we’re building may demand everything we take for granted, and then some.
Public Works Administration Project, U.S. Army Corps of Engineers, Bonneville Power and Navigation Dam in Oregon, Columbia River, 40 miles East of Portland, “Downstream side of Blocks 7 and 8 of North Half of Spillway Dam and Piers 9 to 12. Inclusive of South Half of Dam”. Oct 24, 1936. National Archives and Records Administration.
Editor’s note: Brownsville, Texas – “Element Fuels has received the necessary permitting to construct and operate a refinery capable of producing in excess of 160,000 barrels, or approximately 6.7 million gallons, per day of finished gasoline, diesel, and jet fuel,” said Founder and Co-CEO John Calce. “A permit for a greenfield refinery of this size, scope, and functionality has not been granted in the United States since the 1970’s. This speaks to the innovative approaches we are taking to address climate and sustainability concerns in cleaner, greener ways that are new to the refinery space.”
Though Marathon was built in 1976, it is considered the last significant oil refinery built in the United States.
That’s partly because of community opposition to new refineries, a position that people in Garyville understood well last month.
“It’s hard to explain the mixed emotions that come with living in the conditions that we have been forced to live in here,” said Robert Taylor, who lives in the vicinity of the plant, in the community of Reserve. “Why are we designated as a sacrifice zone?”
“Though Marathon was built in 1976, it is considered the last significant oil refinery built in the United States.
That’s partly because of community opposition to new refineries, a position that people in Garyville understood well last month.
“It’s hard to explain the mixed emotions that come with living in the conditions that we have been forced to live in here,” said Robert Taylor, who lives in the vicinity of the plant, in the community of Reserve. “Why are we designated as a sacrifice zone?”
Taylor grew up among the sugarcane fields of this part of St. John the Baptist Parish. The sugar mill where his parents worked once stood on the very spot where the Marathon Refinery was built.
During Taylor’s lifetime, the entire area switched focus, from cane to crude.
For decades now, he has fought the petrochemical plants here, in what’s become known as Cancer Alley. In 2015, Taylor founded the Concerned Citizens of St. John the Baptist Parish, after a National Air Toxics Assessment revealed that residents of the parish have the highest lifetime cancer risk in the nation because of emissions of chloroprene and ethylene oxide from nearby plants.
Before Marathon opened 47 years ago, Taylor said, a small community called Lions stood on that plot of land. Townspeople would gather on Sundays at Zion Travelers Baptist Church, which had its own tidy little cemetery.
But in the mid-1970s, after a whir of pounded beams and sky-high metal towers, tied together by a maze of pipes, Marathon took over the grounds and built what became the nation’s second-largest refinery.”
California losing another refinery, impacting AZ and NV; fuel shortages possible
Promotional material from the Husky Friends campaign. (Modest Proposals)
“We were wondering if Mayor Paine is available?” I asked. My words were muffled by the dog mascot costume I was wearing. Next to me was a canvasser and the two camera operators filming us. We were at City Hall in Superior, Wisconsin on April 25 to spread the word about Husky Friends — the name we’d given to a so-called community outreach initiative from Husky Energy, owner of the local refinery that exploded in 2018 and triggered an evacuation of much of the city. With the refinery possibly reopening, Husky Friends was there to “assuage residents’ concerns.”
“Oh sure! Let me see if he has a moment,” the receptionist responded.
Wait, what!? This wasn’t supposed to be happening. We thought it’d be interesting to get footage of a dog mascot trying to meet the mayor, but we never thought he’d actually come out and talk with us.
He stepped out of his office, and we haltingly introduced Husky Friends, explaining that we were there to “address some of the community concerns about the use of hydrogen fluoride,” or HF — a lethal chemical used in oil refining that was almost released during the 2018 explosion, putting the entire populations of both Superior and nearby Duluth, Minnesota at grave risk. Cenovus Energy, which recently acquired Husky Energy, is rebuilding the refinery and intends to continue using the chemical.
Mayor Paine took a pamphlet, thanked us for coming and went back into his office.
The footage of this meeting would later show up on evening news segments on the local CBS and NBC affiliates in Duluth. However, by this time, the truth about Husky Friends had been exposed. The news correctly reported that it was actually just an elaborate satire — concocted by my activist group, Modest Proposals, in collaboration with local residents in an attempt to draw attention to the danger of the Superior Refinery.
The day before our hoax was exposed, thousands of postcards were distributed to residents living close to the refinery. They advertised Husky Friends and directed them to a website where anyone in the “friend zone” could sign up to receive a text warning 15 minutes after any HF release (while noting the real danger was within 10 minutes of a leak). The website also described a “neighbor compassion kit” featuring a burn cream for a chemical that can more-or-less kill on contact and a “Kid’s Room Gas Detector” that would play nursery rhymes if it detected HF.
We announced Husky Friends in a press release the following day, the anniversary of the explosion, and stayed in character until inevitably being exposed. Local TV stations, Wisconsin Public Radio, and numerous smaller newspapers all ran stories. We then capitalized further by sending repeated rounds of postcards on subsequent days which finally goaded Cenovus into circulating their own mailer to Superior residents denouncing our “inappropriate tactics” and reassuring them that the refinery was safe — essentially re-broadcasting our message for us.
“Gibraltar Explosion” by Josh13770 is licensed under CC BY 2.0.
A wider problem and opportunity
Husky Friends was a locally-targeted action that re-animated a pressing issue long since faded from local headlines — thereby giving residents against the re-opening an opportunity to take advantage of its publicity. Not every city needs a dog mascot to talk to their mayor, but dedicating resources to local organizing efforts aimed at closing down oil refineries is something the climate movement should prioritize. There are huge opportunities to address the poisonous injustice of refineries’ sacrifice zones, and to strike a critical blow against the oil industry in the midst of the climate emergency.
Husky Friends may have used humor, but its message about the danger refineries pose was deadly serious — and by no means exclusive to Superior and Duluth. Approximately a third of refineries in the United States currently use hydrogen fluoride, many of them near population centers. Several have even had near-miss accidents in the past few years. Refineries also spew carcinogens, neurotoxins and hazardous metals onto surrounding communities, leading to a litany of health problems, including cancer, chronic respiratory illness and birth defects. All this pollution creates sacrifice zones, with people living around them frequently being low income, BIPOC communities — many of whom lack the resources to move. The danger refineries pose has been exacerbated in recent years, as many of them are aging facilities with decaying equipment in dire need of expensive repairs that can take years. More accidents are “just a matter of time,” according to the U.S. chemical safety board.
Despite its urgent need, funding has been hard for the refining industry to come by since many investors don’t see a long-term market for fossil fuels. According to energy economist Ed Hirs from the University of Houston, “Just getting the equipment you need could take three years. Electric vehicles might already make up 20 percent of the car market by then. You could find yourself investing a bunch of cash to rebuild a refinery that may not be needed for long.” Investor hesitancy naturally translates into a lack of funding for building any new refineries. There has not been a new refinery with significant capacity built since 1977, and even the CEO of Chevron has stated that “I don’t think you are ever going to see a refinery built again in this country.”
In the midst of the climate emergency, we need to look for the most effective use of movement resources to end fossil fuels as quickly as possible. The wariness of investors to finance necessary repairs make refineries a critical strategic vulnerability. Every refinery closed will likely never reopen. Every refinery closed can be an end to part of the vast fossil fuel apparatus destroying our planet.
How we get there
Any successful campaign needs to be specific about how it achieves its goals. A mentor of mine has a useful metaphor to break down campaigning specifics: If a campaign is a war, it needs an air war, and a ground war. Air war is about seizing or changing the narrative — much like Husky Friends did. Ground war is building power through relational organizing and grassroots base building. Air war creates the initiative and the ground war utilizes it to build organizations capable of wielding power. Successful campaigning needs both.
The air war gets waged using society’s means of information distribution, and its mediums are the tools of any political campaign: postcards, lawn signs, PR and perhaps most importantly advertising. The fossil fuel industry understands the impact of these tools and uses these tactics to garner local support. Enbridge Energy ran a plethora of ads in local newspapers for years to shape the narrative toward supporting its Line 3 oil sands pipeline in Northern Minnesota. Looking at these ads, you’d think that the pipeline had the support of local Indigenous tribes and was a boon for local jobs and the economy — when in fact many tribes fiercely resisted the pipeline, most of the workers came from out of state, and the pipeline brought an influx of harassment, violence and sex trafficking.
Environmental groups who opposed the pipeline had trouble getting enough resources to counter with their own message, which had the result of allowing Enbridge to monopolize critical channels of information distribution and opportunities to shape public perception. Even in heavily Trump-supporting Northern Minnesota such messaging could have had an effect. Citizens of Park Rapids cared enough about their water to take their city council to task over selling Enbridge water for Line 3 construction in the middle of 2021’s historic drought. If information about the threat that Line 3 poses to their water, and Enbridge’s abysmal safety record was more widely disseminated, it’s not hard to imagine more local residents joining the struggle.
None of this, however, is to fault the Indigenous leadership and brave frontline activists who fought Line 3. Instead, it’s a call to consider what they might have accomplished if they had more resources at their disposal to use the same local channels of information distribution that their opponents effectively weaponized against them.
Building power
As anyone who has been part of a volunteer based organization can tell you, there is always too much to do, never enough time and never enough people to do it. That’s why we need to find a way to send help in the form of others who can devote their time and labor to these groups.
Such help could take shape in a variety of ways, depending on the status of local efforts. If local organizations are already well developed, sending people to do canvassing, phone calls and the endless clerical minutiae involved in advocacy can free up critical time resources for frontline activists. If they need more of a boost, experienced organizers can be sent in as well to advise and facilitate residents actualizing power with grassroots base building, identifying and developing leaders, and all the nuts and bolts of community organizing.
Organizing and directing community power is a skill — and like all skills, experience is the best teacher. Frontline communities should be able to benefit from and utilize the knowledge accumulated by other successful frontline organizers and activists. People living in sacrifice zones deserve a livable environment and deserve assistance in building the power necessary to create that livable environment.
However, when sending personnel to frontline communities, organizers must always understand that they are a facilitator for collective needs — not a leader — and therefore act accordingly. The climate movement has been historically staffed by people with privilege, but by dedicating financing and personnel to disadvantaged communities, they can bring more voices, especially the voices of people oppressed by the fossil fuel industry, into the larger struggle.
Targeting the right decision maker
Every refinery in the United States is operating under an air quality permit mandated by Title 5 of the Clean Air Act. These permits are required by the federal government, but are administered at the state or local level, and are supposed to come up for renewal every five years. There are two possible decision makers to pressure. One of them is state and local governments, who can be pressured not to renew, or to outright revoke the permits. The other is the EPA, which holds veto power over any Title 5 permit. The Biden administration has pledged to incorporate environmental justice into its policy decisions, and whatever its shortcomings on climate action may be, at the end of the day they are movable on environmental issues.
Whether the best pressure point is federal, state or local governments will depend on which is most effective for each campaign. For example, the people around the oil refinery in Tacoma, Washington may want to pressure Jay Inslee, their climate conscious governor. Residents living around Exxon’s Baytown Refinery in Baytown, Texas may want to pressure a more pliable federal government, rather than their conservative state government.
The financial vulnerability of oil refineries opens the door to another pressure point the environmental movement can exploit, and one in which national and larger organizations can take a larger role. Defunding and divestment campaigns have been previously directed at specific fossil fuel infrastructure projects, notably the Dakota Access Pipeline, Line 3 and the ongoing campaign against the East African Crude Oil Pipeline. With so many refineries in need of expensive, time-consuming repairs — as well as banks being hesitant to fund them — campaigns can direct their attention toward pressuring financial institutions to withhold funding or drop their support.
Frontline communities with powerful and resilient community organizations will also be better equipped to take ownership of a hopefully fossil free future, rather than being left behind when the refineries inevitably close. The economic devastation left in the wake of coal’s decline is a telling example of what can happen to workers and communities who are dependent on a fading industry. With these organizations they will be better equipped to push for equitable and sustainable economic development, as well as public investment policies from the municipal, state or federal government. They will also be better positioned to receive grant money from nonprofits and foundations. By helping build these organizations, the environmental movement can facilitate a just transition from below — with empowered local communities taking ownership of a fossil free future.
Jim Haugen (pen name) got his start in activism campaigning against tech companies with Extinction Rebellion NYC. He then co-founded Modest Proposals, an activist collective that uses satire, humor and other creative tactics to create positive change.
In 2022, U.N. Secretary-General António Guterres declared that the “lifeline of renewable energy can steer [the] world out of climate crisis.” In saying so, he echoed a popular and tantalizing idea: that, if we hurry, we can erase the climate emergency with widespread adoption of renewables in the form of solar panels, wind farms, electric vehicles and more.
But things aren’t that simple, and analysts increasingly question the naïve assumption that renewables are a silver bullet.
That’s partly because the rapid transition to a global energy and transport system powered by “clean” energy brings with it a host of new (and old) environmental problems. To begin with, stepping up solar, wind and EV production requires many more minerals and materials in the short term than do their already well-established fossil fuel counterparts, while also creating a major carbon footprint.
Also, the quicker we transition away from fossil fuel tech to renewable tech, the greater the quantity of materials needed up front, and the higher the immediate carbon and numerous other environmental costs. But this shift is now happening extremely rapidly, as companies, governments and consumers try to turn away from oil, coal and natural gas.
“Renewables are moving faster than national governments can set targets,” declared International Energy Agency executive director Fatih Birol. In its “Renewables 2024” report, the IEA estimates the world will add more than 5,500 gigawatts of renewable energy capacity between 2024 and 2030 — almost three times the increase between 2017 and 2023.
But this triumph hasn’t brought with it a simultaneous slashing in global emissions, as hoped. In fact, 2023 saw humanity’s biggest annual carbon releases ever, totaling 37.4 billion metric tons, which has led experts to ask: What’s going on?
The introduction of coal in 19th century England — an innovative, efficient, cheap new source of energy — made some wealthy, produced an onslaught of consumer products, and was a public health and environmental disaster. Contemplating the coal boom, economist William Stanley Jevons developed the Jevons paradox. Image via Wikimedia Commons (Public domain).
Jevons paradox meets limits to growth
Some analysts suggest the source of this baffling contradiction regarding record modern energy consumption can be found in the clamor by businesses and consumers for more, better, cheaper technological innovations, an idea summed up by a 160-year-old economic theory: the Jevons paradox.
Postulated by 19th-century English economist William Stanley Jevons, it states that, “in the long term, an increase in efficiency in resource use [via a new technology] will generate an increase in resource consumption rather than a decrease.” Put simply, the more efficient (and hence cheaper) energy is, the greater society’s overall production and economic growth will be — with that increased production then requiring still more energy consumption.
Writing in 1865, Jevons argued that the energy transition from horses to coal decreased the amount of work for any given task (along with the cost), which led to soaring resource consumption. For proof, he pointed to the coal-powered explosion in technological innovation and use occurring in the 19th century.
Applied to our current predicament, the Jevons paradox challenges and undermines tech prognosticators’ rosy forecasts for sustainable development.
Here’s a look at the paradox in action: The fastest-expanding renewable energy sector today is solar photovoltaics (PVs), expected to account for 80% of renewables growth in the coming years.
In many parts of the world, large solar power plants are being built, while companies and households rapidly add rooftop solar panels. At the head of the pack is China, with its astounding solar installation rate (216.9 GW in 2023).
But paradoxically, as China cranks out cheap solar panels for domestic use and export, it is also building six times more coal power plants every year than the rest of the world combined, though it still expects almost half its electricity generation to come from renewables, mainly solar, by 2028.
This astronomical growth at first seems like proof of the Jevons paradox at work, but there’s an unexpected twist: Why is China (and much of the rest of the world) still voraciously consuming outmoded, less-efficient fossil fuel tech, while also gobbling up renewables?
One reason is that coal and oil are seen as reliable, not subject to the same problems that renewables can face during periods of intense drought or violent weather — problems caused by the very climate change that renewables are intended to mitigate.
Another major reason is that fossil fuels continue being relatively cheap. That’s because they’re supported by vast government subsidies (totaling more than $1 trillion annually). So in a sense, we are experiencing a quadruple Jevons paradox, with oil, coal, natural gas and renewables acting like four cost-efficient horses, all racing to produce more cheap stuff for an exploding world consumer economy. But this growth comes with terrible environmental and social harm.
Exponential growth with a horrific cost
Back to the solar example: China is selling its cheap solar installations all over the globe, and by 2030 could be responsible for half the new capacity of renewables installed planetwide. But the environmental cost of satisfying that escalating demand is rippling out across the world.
It has spurred a huge mining boom. Desperate to satisfy fast-rising demand, companies and nations are mining in ever more inaccessible areas, which costs more in dollars, carbon emissions, biodiversity losses, land-use change, freshwater use, ocean acidification, plus land, water and air pollution. So, just as with fossil fuels, the rush to renewables contributes to the destabilizing of the nine planetary boundaries, of which six are already in the red zone, threatening civilization, humanity and life as we know it.
Mining, it must be remembered, is also still heavily dependent on fossil fuels, so it generates large quantities of greenhouse gases as it provides minerals for the renewables revolution. A January 2023 article in the MIT Technology Review predicts that the mining alone needed to support renewables will produce 29 billion metric tons of CO2 emissions between now and 2050.
Carbon is far from the only problem. Renewables also require a wide range of often difficult-to-get-at minerals, including nickel, graphite, copper, rare earths, lithium and cobalt. This means “paradoxically, extracting this large amount of raw materials [for renewables] will require the development of new mines with a larger overall environmental footprint,” says the MIT article.
There are other problems too. Every year 14,000 football fields of forests are cut down in Myanmar to create cheap charcoal for China’s smelting industries to process silicon, a key component of solar panels and of computers.
This rapid development in rural places also comes with harsh human costs: Mongabay has reported extensively on how Indigenous people, traditional communities and fragile but biodiverse ecosystems are paying the price for the world’s mineral demand in the transition to renewable energy.
There is strong evidence that the Uighur minority is being used as slave labor to build solar panels in China. There are also reports that workers are dying in Chinese factories in Indonesia that are producing nickel, a key metal for solar panels and batteries.
The manufacture of smaller and faster electronic devices is leading to ever more e-waste, the fastest growing waste stream in the world and by far the most toxic. Image by Montgomery County Planning Commission via Flickr (CC BY-SA 2.0).
The search for solutions
“We really need to come up with solutions that get us the material that we need sustainably, and time is very short,” said Demetrios Papathanasiou, global director for energy and extractives at the World Bank.
One popularly touted solution argues that the impacts imposed by the rapid move to renewable energy can be greatly reduced with enhanced recycling. That argument goes this way: The minerals needed to make solar panels and build windfarms and electric vehicles only need to be sourced once. Unlike fossil fuels, renewables produce energy year after year. And the original materials used to make them can be recycled again and again.
But there are problems with this position.
First, while EV batteries, for example, may be relatively long lasting, they only provide the energy for new electric vehicles that still require steel, plastics, tires and much more to put people in the Global North and increasingly the Global South on the road. Those cars will wear out, with tires, electronics, plastics and batteries costly to recycle.
The solar energy industry says that “solar panels have an expected lifespan between 25-30 years,” and often much longer. But just because a product can last longer, does that mean people won’t clamor for newer, better ones?
In developed nations, for example, the speed at which technology is evolving mitigates against the use of panels for their full lifespan. A 2021 article in the Harvard Business Review found that, after 10 years or even sooner, consumers will likely dispose of their first solar panels, to install newer, more efficient ones. Again, the Jevons paradox rears its anti-utopian head.
Also, as solar proliferates in poorer nations, so too will the devices that solar can drive. As solar expands in the developing world, sales for cheap solar lanterns and small solar home electric systems are also expanding. An article in the journal Nature Energy calculates that in 2019 alone, more than 35 million solar products were sold, a huge rise from the 200,000 such products sold in 2010.
This expansion brings huge social benefits, as it means rural families can use their smartphones to study online at night, watch television, and access the market prices of their crops — all things people in the Global North take for granted.
But, as the article points out, many developing-world solar installations are poor quality and only last a few years: “Many, perhaps even the majority, of solar products sold in the Global South … only have working lives of a couple of years.” The problem is particularly acute in Africa. “Think of those solar panels that charge phones; a lot of them do not work, so people throw them away,” said Natalie Gwatirisa, founder of All For Climate Action, a Zimbabwean youth-led organization that strives to raise awareness on climate change. Gwatirisa calculates that, of the estimated 150 million solar products that have reached Africa since 2010, almost 75% have stopped working.
And as Americans familiar with designed obsolescence know, people will want replacements: That means more solar panels, cellphones, computers, TVs, and much more e-waste.
Another disturbing side to the solar boom is the unbridled growth of e-waste, much of it toxic. Gwatirisa cautions: “Africa should not just open its hand and receive [anything] from China because this is definitely going to lead to another landfill in Africa.”
The developed world also faces an e-waste glut. Solar panels require specialized labor to recycle and there is little financial incentive to do so. While panels contain small amounts of valuable minerals such as silver, they’re mostly made of glass, an extremely low-value material. While it costs $20-$30 to recycle a panel, it only costs $1-$2 to bury it in a landfill. And the PV industry itself admits that ‘the solar industry cannot claim to be a “clean” energy source if it leaves a trail of hazardous waste.’
Renewables are rapidly growing, producing a bigger share of global energy. But electricity demand is also soaring, as unforeseen new energy-guzzling innovations are introduced. For example, an artificial intelligence internet search is orders of magnitude more energy-intensive than a traditional Google search, and requires new power generation sources. Pictured is the Three Mile Island Nuclear Power Station, infamous for a 1979 partial meltdown. The facility is soon to reopen to support AI operations. Image courtesy of the U.S. Nuclear Regulatory Commission.
Solving the wrong problem
Ultimately, say some analysts, we may be trying to solve the wrong problem. Humanity is not experiencing an energy production problem, they say. Instead, we have an energy consumption problem. Thus, the key to reducing environmental harm is to radically reduce energy demand. But that can likely only be done through stationary — or, better still, decreased — consumption.
However, it’s hard to imagine modern consumers not rushing out to buy the next generation of consumer electronics including even smarter smartphones, which demand more and more energy and materials to operate (think global internet data centers). And it’s also hard to imagine industry not rushing to update its ever more innovative electronic product lines (think AI).
A decline in energy demand is far from happening. The U.S. government says it expects global energy consumption to increase by almost 50% by 2050, as compared with 2020. And much of that energy will be used to make new stuff, all of which increases resource demand and increases our likelihood of further overshooting already overshot planetary boundaries and crashing overstressed Earth systems.
One essential step toward sustainability is the circular economy, say renewable energy advocates. But, as with so much else, every year we somehow go in the opposite direction. Our current economic system is becoming more and more linear, built on a model of extracting more raw materials from nature, turning them into more innovative products, and then discarding it all as waste.
Currently, only 7.2% of used materials are cycled back into our economies after use. This puts an overwhelming burden on the environment and contributes to the climate, biodiversity and pollution crises.
If a circular economy could be developed by recycling all the materials used in renewables, it would significantly reduce the constant need to mine and source new ones. But, while efficient recycling will undoubtedly help, it also has limitations.
The 2023 planetary boundaries update shows six boundary safe limits transgressed: climate change (CO2 concentration and radiative forcing), biosphere integrity (genetic and functional), land-system change, freshwater change (blue water use and green water), biogeochemical flows (nitrogen and phosphorus), and novel entities pollution (including thousands of synthetic chemicals, heavy metals, radioactive materials, and more). The ocean acidification boundary is very near transgression. Only the atmospheric aerosol pollution and stratospheric ozone depletion boundaries are still well outside the red danger zone. Image courtesy of Azote for Stockholm Resilience Centre, based on analysis in Richardson et al. 2023 (CC BY-NC-ND 3.0).
The future
Tom Murphy, a professor emeritus of the departments of physics and astronomy and astrophysics at the University of California, San Diego, became so concerned about the world’s future, he shifted his career focus to energy.
While initially a big promoter of renewables, having built his own solar panels back in 2008, he has recently turned skeptical. Panels “need constant replacement every two or three decades ad infinitum,” he told Mongabay. “Recycling is not a magic wand. It doesn’t pull you out of the need for mining. This is because recycling is not 100% efficient and never will be. In the laboratory maybe, but not in the real world. You’re going to have this continual bleed of materials out of the system.”
Yet another renewables problem is that sustainable energy is often siloed: It is nearly always talked about only in the context of reducing greenhouse gas emissions. Rarely are the total long-term supply chain costs to the environment and society calculated.
Reducing CO2 is clearly a vital goal, but not the only critical one, says Earth system scientist Johan Rockström, joint director of the Potsdam Institute for Climate Impact Research in Germany, and who (with an international team of scientists), developed the planetary boundaries framework.
It is undeniably important to reduce greenhouse emissions by half over the next seven years in order to reach net zero by 2050, he says. But this will be difficult to achieve, for it means “cutting emissions by 7.5% a year, which is an exponential decline.”
And even if we achieve such radical reductions, it will not solve the environmental crisis, warns Rockström. That’s because radical emission reductions only tackle the climate change boundary. A recent scientific paper, to which he contributed, warns that “six of the nine boundaries are transgressed, suggesting that Earth is now well outside of the safe operating space for humanity.”
Rockström in an exclusive interview told Mongabay that, at the same time as we vigorously combat global warming, “We also need to come back into the safe space for pollutants, nitrogen, phosphorus, land, biodiversity,” and more. This means that our efforts to repair the climate must also relieve stresses on these other boundaries, not destabilize them further.
Murphy says he believes this can’t be achieved. He says that modernity — the term he uses to delineate the period of human domination of the biosphere — cannot be made compatible with the protection of the biological world.
To make his point, he emphasizes an obvious flaw in renewables: they are not renewable. “I can’t see how we can [protect the biosphere] and retain a flow of nonrenewable finite resources, which is what our economic system requires.” He continues: “We are many orders of magnitude, 4 or 5 orders of magnitude, away from being at a sustainable scale. I like Rockström’s idea that we have boundaries, but I think his assessment of how far we have exceeded those boundaries is completely wrong.”
Murphy says he believes modernity has unleashed a sixth mass extinction, and it is too late to stop it. Modernity, he says, was unsustainable from the beginning: “Our brains can’t conceive of the degree of interconnectedness in the living world we’re part of. So the activities we started carrying out, even agriculture, don’t have a sustainable foundation. The minerals and materials we use are foreign to the living world and we dig them up and spew them out. They end up all over the place, even in our bodies at this point, [we now have] microplastics. This is hurting not just us, but the whole living world on which we depend.”
Like Murphy, Rockström says he is pessimistic about the level of action now seen globally, but he doesn’t think we should give up. “We have the responsibility to continue even if we have a headwind.” What is extremely frustrating, he says, is that today we have the answers: “We know what we need to do. That’s quite remarkable. Years back I could not have said that. We have solutions to scale down our use of coal, oil and gas. We know how to feed humanity from sustainable food systems, that largely bring us back into the [safe zone for] planetary boundaries, the safe space for nitrogen, phosphorous, freshwater, land and biodiversity.”
One key to making such radical change would be a dramatic, drastic, wholesale shift by governments away from offering trillions of dollars in “perverse subsidies” to environment-destroying fossil fuel and mining technologies, to pumping those subsidies into renewables and the circular economy.
Murphy says he doesn’t believe we should give up either. But he also says he doesn’t believe modernity can be made sustainable. “I suspect that the deteriorating web of life will create cascading failures that end up pulling the power cord to the destructive machine. Only then will some people accept that ecological ignorance — paired with technological capability — has dire consequences.”
But, he adds, this does not mean the human race is doomed.
“The modernity project does not define humanity. Humanity is much older. It’s too late for modernity to succeed but it’s not too late for humanity to succeed.” Here he turns to Indigenous cultures: “For hundreds of thousands of years, they survived and did quite well without causing the sixth mass extinction.”
“There isn’t a single Indigenous package,” he says. “Each is tuned to its [particular local] environment, and they vary a lot. But they have common elements: humility, only taking what you need from the environment, and the belief that we can learn a lot from our ‘our brothers and sisters,’ that is, the other animals and plants who have been around for much longer than us.”
Perhaps surprisingly, Murphy remains cheerful: “Most people are extremely depressed by what I say. I’m not. Not at all. I think it’s exciting to imagine what the future can be. You’re only depressed if you’re in love with modernity. If you’re not, it’s not devastating to imagine it disappearing.”
Banner image: Installation of solar panels. Image by Trinh Trần via Pexels (Public domain).
A tech lover recently told me that he and several colleagues have realized:
1. The Earth does not have enough energy, minerals or water to support AI, e-vehicles, solar PVs, industrial wind facilities and batteries. Not at the scale we dream to fulfill. Not with eight billion humans.
2. Expanding the Internet and AI ravages the Earth and wastes young brains.
I consider this man’s honesty excellent news. If more people acknowledge that our electronic tools take from the Earth faster than it can replenish and waste faster than the Earth can absorb, maybe we could take a collective pause. We could question which manufactured goods are necessary and which ones are not. We could stop ravaging ecosystems, reduce production and consumption. We could have truth and reconciliation parties about our relationship with nature and ask each other for help in living within our bioregion’s ecological limits. We could cultivate humility.
Meanwhile, reports about the technosphere’s harms continue to flood my inbox. I do also get some Good News. Thanks for taking a look:
See European Parliament resolutions regarding forced labor in China to make solar PVs. See the 2021 U.S. Uyghur Forced Labor Prevention Act, which expanded the mandate that all U.S. companies importing silicon from Xinjiang confirm supply chains free of forced labor. In June 2021, a US Withhold Release Order prevented imports containing silicon from Hoshine Silicon Industry Co. Ltd and its subsidiaries from entering the U.S. until importing companies could prove they were not made with forced labor.
Before buying solar PVs, require the manufacturer to trace its supply chains.
Read Tuco’s Child, a Substack written by a retired chemist who worked in nanomaterials, polymer chemistry, semi-conductor process engineering and the mining industry and treated wastewater from semiconductor effluent. See his photo essay, Fossil Fuels Create 1 Trillion Computer Chips per Year. Computer chips and solar panel wafers are both made from silicon. Making silicon is like working in a volcano. Every 50,000 tons of silicon produces 500,000 tons of CO2. (Solar PVs also use copper, aluminum, boron, phosphorous, PFAs and much more.) Since recycling solar panels is not feasible or economical, expect an avalanche of solar panels at the landfill near you (another fab photo essay from Tuco’s Child).
A 2022 California energy bill has households paying a fixed monthly charge in exchange for lower rates for each kilowatt hour used. Opponents call the legislation a financial gift to investor-owned utilities. Californians who use little electricity pay more, while people who use lots of electricity save money. The policy signals “that conservation doesn’t count,” said Environmental Working Group’s Ken Cook. The new law’s inspiration came from a 2021 paper written by UC/Berkeley’s Energy Institute (partly funded by utilities). The paper detailed how costs for building “renewable” energy plants, burying power lines to reduce wildfire risks, and compensating fire victims increased electric rates—and discouraged Californians from buying EVs and electric appliances.
Amy Luers, et al., “Will AI accelerate or delay the race to net-zero emissions?As AI transforms the global economy, researchers need to explore scenarios to assess how it can help, rather than harm, the climate.” Nature, April 2024. This article says that AI’s energy costs are a small percentage of global energy costs—but doesn’t count the energy (or mining, water, or indigenous community impacts) involved in manufacturing devices and operating AI’s infrastructure. The push is for standards—a long slow, industry-run process—not actions. Power grid outages are considered ‘local’ problems…without recognizing data centers’ global impacts.
Matteo Wong, “The AI Revolution is Crushing Thousands of Languages: English is the internet’s primary tongue—which may have unexpected consequences as generative AI becomes central to daily life,” The Atlantic, April, 2024.
by Kashmir Hill, The NY Times, April 23, 2024. When this privacy reporter bought a Chevrolet Bolt, two risk-profiling companies got detailed data about her driving. (Note: new, gas-powered vehicles also provide detailed data to profilers.)
Purdue University, the Indiana Dept. of Transportation and Cummins Inc. will build the U.S.’s first electric charging highway. Transmitter coils installed under pavement in dedicated lanes will send power to receiver coils attached to vehicles’ undersides. What if people with medical implants (deep brain stimulators, insulin pumps, cochlear implants, pacemakers) experience electronic interference?
In Finland, a daycare replaced its sandy playground with grass, dwarf heather, planter boxes and blueberries. The children tended them. After one month, the children had healthier microbiomes and stronger immune systems than their counterparts in other urban daycares. Researchers conclude that loss of biodiversity in urban areas can contribute to poorer health outcomes; and easy environmental changes can radically improve children’s health.
In Denmark, engineers, architects and manufacturers have written the Reduction Roadmap. They advocate for living on less space. Re-using building materials, elements and structures. Selecting low-carbon, biogenic and regional building materials. Applying life cycle thinking to reduce carbon emissions and building materials’ environmental impacts. Using renewable energy for heating, cooling and electricity. (I question this one.) Collaborate.
In the Washington Post, Joanna Slater reports “How a Connecticut middle school won the battle against cellphones,” A study shows that banning smartphones decreases bullying among both genders. Girls’ GPA improves, and their likelihood of attending an academic high school increases. Consider banning smartphones at school a low-cost policy to improve student outcomes.
Katie Singer writes about the energy, extractions, toxic waste and greenhouse gases involved in manufacturing computers, telecom infrastructure, electric vehicles and other electronic technologies. Visit OurWeb.tech and ElectronicSilentSpring.com.
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